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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cloudinary

    Score9 out of 10
    N/ACloudinary is an image and video management tool enabling users to manage, optimize, and deliver images, videos and other media across every device and channel.

    $49

    per month

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Pricing
    CloudinaryMixpanel
    Editions & Modules
    Media Optimizer - Scale
    $49
    per month
    Programmable Media - Plus
    $99
    per month
    Programmable Media - Advanced
    $249
    per month
    Programmable Media - Enterprise
    Custom Pricing
    Digital Asset Management
    Custom Pricing
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    Offerings
    Pricing Offerings
    CloudinaryMixpanel
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
    More Pricing Information
    Community Pulse
    CloudinaryMixpanel
    Considered Both Products
    Cloudinary
    No answer on this topic
    Mixpanel
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    86%
    Would buy again
    12 Answers
    Delivers good value for the price
    No answers on this topic
    91%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    No answers on this topic
    93%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    90%
    Implementation went as expected
    9 Answers
    Features
    CloudinaryMixpanel
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Cloudinary and Mixpanel
    Feature
    Cloudinary
    9.0
    1 Ratings
    24% above category average
    Mixpanel
    -
    Ratings
    Dashboards9.01 Ratings00 Ratings
    Standard reports9.01 Ratings00 Ratings
    Data exportability9.01 Ratings00 Ratings
    Content analytics9.01 Ratings00 Ratings
    DAM Features
    Comparison of DAM Features features of Cloudinary and Mixpanel
    Feature
    Cloudinary
    9.6
    1 Ratings
    16% above category average
    Mixpanel
    -
    Ratings
    Uploading assets10.01 Ratings00 Ratings
    Downloading assets10.01 Ratings00 Ratings
    Categories9.01 Ratings00 Ratings
    Asset storage10.01 Ratings00 Ratings
    Asset sharing10.01 Ratings00 Ratings
    Asset search10.01 Ratings00 Ratings
    Tagging system9.01 Ratings00 Ratings
    Content editing9.01 Ratings00 Ratings
    Metadata9.01 Ratings00 Ratings
    User access9.01 Ratings00 Ratings
    DAM Integrations10.01 Ratings00 Ratings
    DAM API10.01 Ratings00 Ratings
    Best Alternatives
    CloudinaryMixpanel
    Small Businesses
    Adobe Bridge
    Score8.5 out of 10
    PostHog
    Score8.3 out of 10
    Medium-sized Companies
    MediaValet
    Score8.8 out of 10
    Heap
    Score8.1 out of 10
    Enterprises
    Acquia DAM (Widen)
    Score8 out of 10
    Gainsight PX
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CloudinaryMixpanel
    Likelihood to Recommend
    10.0
    (7 ratings)
    9.0
    (50 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (13 ratings)
    Usability
    10.0
    (2 ratings)
    9.0
    (2 ratings)
    Support Rating
    9.0
    (3 ratings)
    1.0
    (8 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.9
    (3 ratings)
    User Testimonials
    CloudinaryMixpanel
    Likelihood to Recommend
    Cloudinary
    Cloudinary handles pretty much anything you have related to images. From serving them up efficiently to adding transformations on the fly, there's really little this service doesn't do. Their pricing plans allow you to grow into the right levels and their website dashboards are very helpful. I would easily recommend this for all but the simplest of use cases.
    Incentivized
    Read full review
    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
    Read full review
    Pros
    Cloudinary
    • Cloudinary is the best in the market for photo and video transformations.
    • Cloudinary takes customer's requests for special features and implements them very quickly.
    Incentivized
    Read full review
    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
    Read full review
    Cons
    Cloudinary
    • Their API does require URLs that can get quite lengthy and not always easy to parse on sight.
    • Documentation on how transformations work and what they actually do to your image could be clearer (what does force_strip actually mean?).
    • Although a free tier exists and is quite generous, should you need to acquire a premium plan for your needs the pricing at scale can climb quickly.
    Incentivized
    Read full review
    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
    Read full review
    Likelihood to Renew
    Cloudinary
    No answers on this topic
    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    Usability
    Cloudinary
    Cloudinary is very easy to use and offers fast way to upload your images, files and videos to their servers. Then they give you quick ways t implement those files or images onto your website using their API or just a normal URL. They also give you very fast ways to make edits to those files and include them in the url.
    Incentivized
    Read full review
    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
    Read full review
    Support Rating
    Cloudinary
    We rarely use their support. But when we need it they are always there. They provide great consultation and suggestions to help us manage our costs and resources better. In the last 8 years perhaps we have contacted them 3 or 4 times - which is really really great
    Incentivized
    Read full review
    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
    Read full review
    Online Training
    Cloudinary
    No answers on this topic
    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    Implementation Rating
    Cloudinary
    No answers on this topic
    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
    Read full review
    Alternatives Considered
    Cloudinary
    Cloudinary seemed to be the most sophisticated with the most documentation and platform support. Other solutions seemed to be a lot harder to implement, however, due to the good documentation and API samples on their GitHub we were able to implement it nicely. Additionally, they have a lot of really well-known brands using them like Wired, Sky News, and eBay which gave us a lot of confidence that this was a good robust solution to use and to help others with
    Incentivized
    Read full review
    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
    Read full review
    Return on Investment
    Cloudinary
    • Images are essential to our product and using Cloudinary has allowed us to serve them up in a cost-effective and efficient way. Not having to worry about your images frees you up to tackle the real challenges for your product.
    Incentivized
    Read full review
    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
    Read full review
    ScreenShots

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.