Cognism vs. Common Room

Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.

Incentivized

For the price, I think Common Room does an okay job of ABM tracking and account identification. Similar software is 2x the price. So it can be a great place to start and figure out your needs before diving into something more complicated

Incentivized

• They give us a headsup if the phone number is direct, mobile, or HQ
• They advise us if the email is verified - that reduces our bounce rate.
• They also advise us if our prospect's number is in the DNC list

Incentivized

• Data aggregation
• Signal capture
• Marketing campaign engagement

Incentivized

• The mobile number quality needs to improve as the connect rate is lower
• It should also add sub industries to contract the list and find ICP
• The AI assistant is not ideal

Incentivized

• Setting up different saved search plays to find our ICP
• More help within the customer success team so help us set up prospecting plays
• "keyword" searches

Incentivized

Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building

Incentivized

It is hard to learn to use. Names of features are really unclear. I needed way more training in order to get value out of the platform, especially for actually executing on the tools and data

Incentivized

Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder

Incentivized

I chose to go with Common Room because of the depth of reporting and data that it gives a seller about their accounts. While it doesn't have some of the out of the box marketing functionality, the goal of these types of customer intelligence platforms is to give sellers a leg up, so seller information is more important that out of the box marketing info

Incentivized

• The bounce rate is lower now by 50%
• The lead quality is improved by 20%
• We need all in one platform so we dont have to navigate between bundle of tools

Incentivized

• Has brought in many more outbound booked meetings
• Didn't really work for tracking the inbound process
• Tracked to the location and minute where people were viewing your website

Incentivized