TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.4 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    Consensus

    Score9.8 out of 10
    N/AConsensus improves the software buying process with interactive demos on demand. A digital product experience, it aims to delight buyers and deliver detailed intent data back to revenue teams, to shorten cycle times, increase close rates, and drive resource efficiency.

    $600

    per month

    Pricing
    CognismConsensus
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CognismConsensus
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CognismConsensus
    Considered Both Products
    Cognism
    No answer on this topic
    Consensus Sales, Inc
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    98%
    Would buy again
    61 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    43 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    100%
    Happy with the feature set
    62 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    42 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    28 Answers
    Features
    CognismConsensus
    Prospecting
    Comparison of Prospecting features of Cognism and Consensus
    Feature
    Cognism
    8.5
    4 Ratings
    10% above category average
    Consensus
    -
    Ratings
    Advanced search8.74 Ratings00 Ratings
    Identification of new leads8.04 Ratings00 Ratings
    List quality8.24 Ratings00 Ratings
    List upload/download9.34 Ratings00 Ratings
    Ideal customer targeting8.04 Ratings00 Ratings
    Load time/data access9.04 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and Consensus
    Feature
    Cognism
    7.8
    4 Ratings
    1% above category average
    Consensus
    -
    Ratings
    Contact information8.04 Ratings00 Ratings
    Company information7.74 Ratings00 Ratings
    Industry information7.74 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and Consensus
    Feature
    Cognism
    8.4
    4 Ratings
    12% above category average
    Consensus
    -
    Ratings
    Lead qualification process7.74 Ratings00 Ratings
    Smart lists and recommendations7.74 Ratings00 Ratings
    Salesforce integration9.73 Ratings00 Ratings
    Company/business profiles8.04 Ratings00 Ratings
    Alerts and reminders9.33 Ratings00 Ratings
    Data hygiene8.33 Ratings00 Ratings
    Automatic data refresh7.74 Ratings00 Ratings
    Tags7.74 Ratings00 Ratings
    Filters and segmentation9.34 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and Consensus
    Feature
    Cognism
    9.5
    2 Ratings
    24% above category average
    Consensus
    -
    Ratings
    Sales email templates10.02 Ratings00 Ratings
    Append emails to records9.02 Ratings00 Ratings
    Best Alternatives
    CognismConsensus
    Small Businesses
    Owler
    Score9.7 out of 10
    No answers on this topic
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    No answers on this topic
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismConsensus
    Likelihood to Recommend
    9.5
    (6 ratings)
    9.8
    (62 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (1 ratings)
    Usability
    8.7
    (4 ratings)
    9.5
    (44 ratings)
    User Testimonials
    CognismConsensus
    Likelihood to Recommend
    Cognism
    Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
    Incentivized
    Read full review
    Consensus Sales, Inc
    Within the last 6 months, I've run a personal A/B test on opportunities with and without Consensus videos being sent after every meeting. Those opportunities where I sent Consensus videos after every meeting had a >50% likelihood of closing and/or progressed past the Proposal phase. Those opportunities where I did not send Consensus video, I was left unanswered more often than not
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    Consensus Sales, Inc
    • The ability to tailor demos and demoboards to show various functionality of the product.
    • We appreciate the features Consensus has to customize demos in various forms.
    • The customer service and post-sales trainings the Consensus team has held for our company have been extremely beneficial. I personally appreciated learning how demos are better received when they're not 'perfect'
    Incentivized
    Read full review
    Cons
    Cognism
    • The mobile number quality needs to improve as the connect rate is lower
    • It should also add sub industries to contract the list and find ICP
    • The AI assistant is not ideal
    Incentivized
    Read full review
    Consensus Sales, Inc
    • The analytical dashboard can be little confusing because I can see details for my whole company
    • Better way to record personalized videos in the beginning. They don't have any background filtering ability.
    • Better way to record personalized videos in the beginning. They don't have any background filtering ability.
    Incentivized
    Read full review
    Likelihood to Renew
    Cognism
    No answers on this topic
    Consensus Sales, Inc
    Consensus has been a valuable and vital sales tool at every stage of our sales cycle. In the very early stages of prospect education, you can send videos to get them familiar and up to speed with our product without a solution consultant's involvement. It is also a very powerful tool at the later stages of the sales cycle, with the ability to tailor demos and intro videos and record exec alignment itro videos, which we have had great success with
    Incentivized
    Read full review
    Usability
    Cognism
    Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
    Incentivized
    Read full review
    Consensus Sales, Inc
    It only took me a matter of minutes to onboard myself to Consensus and start utilizing it with my clients. The platform is very simple to set up and straight forward to use. Most platforms take time to learn how to use and navigate but Consensus was very easy to pick up and use as a first time user.
    Incentivized
    Read full review
    Alternatives Considered
    Cognism
    Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
    Incentivized
    Read full review
    Consensus Sales, Inc
    Consensus is simple and does what it does very well. It doesn't try to be a deal room software, so they partner for that space. It did not try to be an AI transcription solution at first, so they partnered for that space. They continue to listen to their customers, improve the solution where it matters, in ways that drive the core use case of buyer enablement. I appreciate that they haven't over-indexed on fringe use cases and keep improving what their solution does very well. We continue to get very strong feedback from prospects
    Incentivized
    Read full review
    Return on Investment
    Cognism
    • The bounce rate is lower now by 50%
    • The lead quality is improved by 20%
    • We need all in one platform so we dont have to navigate between bundle of tools
    Incentivized
    Read full review
    Consensus Sales, Inc
    • I closed 3 deals last year by prospects using Consensus and finding additional modules they wanted to purchase.
    • Consensus speed up the buying process in 6 of my deals last year to close in quarter.
    • Consensus saved me time from doing additional live demos.
    Read full review
    ScreenShots

    Consensus Screenshots

    Screenshot of the Consensus demo player, which is the heart of the product. Buyers tailor their demo and receive relevant messaging via interactive video demos.Screenshot of the Chrome extension, which enables sales reps to record and sens demos instantly without leaving their inbox.Screenshot of Demolytics, a feature used to dive deeper into stakeholder engagement by showing how buyers ranked features, what they watched, and who they shared the demo with.Screenshot of an example of an Interactive Product Tour, used to give buyers a multimedia experience as a supplement to interactive videos that let buyers click through stories and key product areas with text and video explainers.Screenshot of the demo library that helps manage content across teams and gives revenue operations teams a centralized place to create and share demos instantly.