Item: Consensus
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Consensus lets us quickly send pre-recorded demos to prospects in the early-stage funnel. This frees up our internal resources before we tailor a personalized demo. It is essentially an extension of our pre-sales team, where we have access to an extensive library of demos and customer story videos that we can access in minutes and send out post-prospect meetings. The ability to record a personalised intro video has been a game changer. I have had positive feedback from prospects, who thank me for taking the time to personalise my outreach and post-meeting follow-ups.

Pros and Cons

Usability
searchable demo library
personalised intro video recording feature.
integration to gmail
Speed to follow up prospects

The UX on setting up emails to send demos could be a little smoother
No ability to send multiple demos to one prospect at a time.

Return on Investment

save SC time by upt o 70%
Sped up sales cycle time by 2 months
Increased win rate by 15%

Alternatives Considered

Highspot

We evaluated Consensus vs Highspot 2 years ago, and although we still have Highspot, we use Consensus around 90% time vs 10% Highspot. Highspot is suitable for sending analyst's reports and product and industry whitepapers; Consensus is far superior with pre-recorded demos and personalised video intros and the ability to track opens, gain insights on how long they have watched and demo, and what part of the demo was the had more engagement with and to track who they send the demo to internally gives you incredible insights.

Key Insights

Do you think Consensus delivers good value for the price?

Yes

Are you happy with Consensus's feature set?

Yes

Did Consensus live up to sales and marketing promises?

Yes

Did implementation of Consensus go as expected?

I wasn't involved with the implementation phase

Would you buy Consensus again?

Yes

Other Software Used

Salesforce Commerce Cloud, Outreach, Chorus by ZoomInfo

Likelihood to Recommend

This is great for sending demos to prospects who are not fully qualified. Late-funnel prospects probably should have a tailored demo at that stage of the sales process. A great example is that after a prospect meeting, I will record a personalised video to recap what was discussed and attach all the specific use cases and demo scenarios mentioned in the call from the prospect. This can be recorded and sent post-meeting within 20 minutes, and it is a compelling way to keep the top of mind the prospect. They can share this content internally, and we can track opens, view time, and who they shared it with internally, which is a real game changer.

Users and Roles

2000 - Enterprise Sales, Mid-market & Corporate Sales, Marketing, Demand Gen & management all use Consensus extensively

Support Headcount Required

5 - We have sales operations and a dedicated sales enablement and application team to help us with any queries, troubleshooting and enablement.

Business Processes Supported

Pre recorded demos
Personalised intro videos
Executive alignment videos

Innovative Uses

Send recorded intro videos to C-level exec from out VPs
Record live demos and send recording to share to those who couldn't attend
Send demo videos and add Exec email addresses to the follow ups.

Future Planned Uses

Customer reference videos
SDR cold email prospecting videos
Video recap of prospect meeting to share with execs

Likelihood to Renew

Consensus has been a valuable and vital sales tool at every stage of our sales cycle. In the very early stages of prospect education, you can send videos to get them familiar and up to speed with our product without a solution consultant's involvement. It is also a very powerful tool at the later stages of the sales cycle, with the ability to tailor demos and intro videos and record exec alignment itro videos, which we have had great success with.

Usability

so easy to use , no training required

Usability Pros and Cons

Pros	Cons
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar	None

Easy Tasks

demo library
recording feature

Speed up personalized follow ups with Consensus

Overall Satisfaction with Consensus