Cognism vs. Highrise CRM (discontinued)

Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.

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We chose to work with the Basecamp product and along with it came Highrise. They're a great 37 signals package together. So we chose to work with Highrise because of Basecamp

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• They give us a headsup if the phone number is direct, mobile, or HQ
• They advise us if the email is verified - that reduces our bounce rate.
• They also advise us if our prospect's number is in the DNC list

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• Easy batch upload of new contacts - if you gathered names and contact info for a bunch of people at an event or conference or what have you, put it in a spreadsheet and upload it for easy and efficient adding to the database.
• Simple communication and outreach tracking - each user has an individualized dropbox email address; you can BCC:, CC:, or forward an email to or from a client or contact, and Highrise automatically associates and records that email with the contact in the database.
• Task assignments - users can create and task assignments associated with specific contacts (ie - Send Suzy J. a gift box on Oct 1; Follow Marla K. and Billy Z. on Twitter & Facebook; Get an updated address from Nathan R.)
• Tags - easily create lists of contacts who fit certain needs (I need a: food blogger, in TX, who has a Facebook page - we have "food blogger", "TX," and "Facebook" tags in our system) that is then exportable; also useful for knowing the important associations of a particular contact.

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• The mobile number quality needs to improve as the connect rate is lower
• It should also add sub industries to contract the list and find ICP
• The AI assistant is not ideal

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Independently Invited by TrustRadius

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• Im actually pretty happy with the system as it is. The best aspect of Highrise is that it is very easy to work with - no need to struggle with manuals and lengthy training.
• Not really a problem I suppose but I pay for Highrise as part of a suite which includes other products - Basecamp, Backpack and Campfire. It would be nice to see more integration between these products.

Highrise is easy to use, has a nice UI overall, quick to load, and does most of what we need.

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Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building

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It's quick and easy to setup and use. There isn't any feature "bloat". Nothing to struggle with

They are quick and SO nice. They are very friendly and are eager to help.

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Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder

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Highrise is simple to use and is run by the same folks who build Basecamp and 37Signals. We wanted something that would do the essentials without the cumbersome bells and whistles. Salesforce is almost too complicated if you don't have a whole sales operation and analytics division. One day we will probably outgrow Highrise, but not yet.

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Independently Invited by TrustRadius

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• The bounce rate is lower now by 50%
• The lead quality is improved by 20%
• We need all in one platform so we dont have to navigate between bundle of tools

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Better customer service, I am able to look up client info in a more organized way
• I feel that our efficiency has really increased. Highrise is a lot faster than our old program
• Highrise keeps us very organized. but it would be helpful if there was a project management section we could implement

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info