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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.4 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    Lead Liaison

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.

    $250

    per month

    Pricing
    CognismLead Liaison
    Editions & Modules
    No answers on this topic
    Inbound Marketing
    $250
    per month
    Sales Enablement
    $450
    per month 5 users
    Omnibound Marketing
    $780
    per month
    Lifecycle Marketing
    $1,500
    per month
    Event Lead Management
    starting at $2000
    Offerings
    Pricing Offerings
    CognismLead Liaison
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$499 Depends on package
    Additional Details——
    More Pricing Information
    Community Pulse
    CognismLead Liaison
    Considered Both Products
    Cognism
    No answer on this topic
    Lead Liaison
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    CognismLead Liaison
    Prospecting
    Comparison of Prospecting features of Cognism and Lead Liaison
    Feature
    Cognism
    8.5
    4 Ratings
    10% above category average
    Lead Liaison
    -
    Ratings
    Advanced search8.74 Ratings00 Ratings
    Identification of new leads8.04 Ratings00 Ratings
    List quality8.24 Ratings00 Ratings
    List upload/download9.34 Ratings00 Ratings
    Ideal customer targeting8.04 Ratings00 Ratings
    Load time/data access9.04 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and Lead Liaison
    Feature
    Cognism
    7.8
    4 Ratings
    1% above category average
    Lead Liaison
    -
    Ratings
    Contact information8.04 Ratings00 Ratings
    Company information7.74 Ratings00 Ratings
    Industry information7.74 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and Lead Liaison
    Feature
    Cognism
    8.4
    4 Ratings
    12% above category average
    Lead Liaison
    -
    Ratings
    Lead qualification process7.74 Ratings00 Ratings
    Smart lists and recommendations7.74 Ratings00 Ratings
    Salesforce integration9.73 Ratings00 Ratings
    Company/business profiles8.04 Ratings00 Ratings
    Alerts and reminders9.33 Ratings00 Ratings
    Data hygiene8.33 Ratings00 Ratings
    Automatic data refresh7.74 Ratings00 Ratings
    Tags7.74 Ratings00 Ratings
    Filters and segmentation9.34 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and Lead Liaison
    Feature
    Cognism
    9.5
    2 Ratings
    24% above category average
    Lead Liaison
    -
    Ratings
    Sales email templates10.02 Ratings00 Ratings
    Append emails to records9.02 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Cognism and Lead Liaison
    Feature
    Cognism
    -
    Ratings
    Lead Liaison
    8.8
    8 Ratings
    13% above category average
    WYSIWYG email editor00 Ratings9.08 Ratings
    Dynamic content00 Ratings8.57 Ratings
    Ability to test dynamic content00 Ratings8.27 Ratings
    Landing pages00 Ratings8.77 Ratings
    A/B testing00 Ratings8.75 Ratings
    Mobile optimization00 Ratings9.06 Ratings
    Email deliverability reporting00 Ratings9.37 Ratings
    List management00 Ratings8.88 Ratings
    Triggered drip sequences00 Ratings9.05 Ratings
    Lead Management
    Comparison of Lead Management features of Cognism and Lead Liaison
    Feature
    Cognism
    -
    Ratings
    Lead Liaison
    9.0
    8 Ratings
    13% above category average
    Lead nurturing automation00 Ratings9.58 Ratings
    Lead scoring and grading00 Ratings9.08 Ratings
    Data quality management00 Ratings8.87 Ratings
    Automated sales alerts and tasks00 Ratings8.87 Ratings
    Campaign Management
    Comparison of Campaign Management features of Cognism and Lead Liaison
    Feature
    Cognism
    -
    Ratings
    Lead Liaison
    8.9
    6 Ratings
    16% above category average
    Calendaring00 Ratings8.86 Ratings
    Event/webinar marketing00 Ratings9.06 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Cognism and Lead Liaison
    Feature
    Cognism
    -
    Ratings
    Lead Liaison
    8.8
    6 Ratings
    15% above category average
    Social sharing and campaigns00 Ratings9.06 Ratings
    Social profile integration00 Ratings8.56 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Cognism and Lead Liaison
    Feature
    Cognism
    -
    Ratings
    Lead Liaison
    9.2
    7 Ratings
    20% above category average
    Dashboards00 Ratings9.07 Ratings
    Standard reports00 Ratings9.37 Ratings
    Custom reports00 Ratings9.37 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Cognism and Lead Liaison
    Feature
    Cognism
    -
    Ratings
    Lead Liaison
    8.5
    8 Ratings
    11% above category average
    API00 Ratings8.88 Ratings
    Role-based workflow & approvals00 Ratings8.56 Ratings
    Customizability00 Ratings8.07 Ratings
    Integration with Salesforce.com00 Ratings8.06 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.04 Ratings
    Integration with SugarCRM00 Ratings9.03 Ratings
    Best Alternatives
    CognismLead Liaison
    Small Businesses
    Owler
    Score9.7 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismLead Liaison
    Likelihood to Recommend
    9.5
    (6 ratings)
    9.1
    (8 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (1 ratings)
    Usability
    8.7
    (4 ratings)
    8.2
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    CognismLead Liaison
    Likelihood to Recommend
    Cognism
    Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
    Incentivized
    Read full review
    Lead Liaison
    I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    Lead Liaison
    • The form customization is perfect. Very easy to use.
    • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
    • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
    Incentivized
    Read full review
    Cons
    Cognism
    • The mobile number quality needs to improve as the connect rate is lower
    • It should also add sub industries to contract the list and find ICP
    • The AI assistant is not ideal
    Incentivized
    Read full review
    Lead Liaison
    • ROI reporting is lacking to some degree.
    • We get too many feature updates but it doesn't appear to contain anything useful.
    • Not integration friendly.
    Incentivized
    Read full review
    Likelihood to Renew
    Cognism
    No answers on this topic
    Lead Liaison
    Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
    Read full review
    Usability
    Cognism
    Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
    Incentivized
    Read full review
    Lead Liaison
    One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
    Read full review
    Support Rating
    Cognism
    No answers on this topic
    Lead Liaison
    Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
    Read full review
    Implementation Rating
    Cognism
    No answers on this topic
    Lead Liaison
    Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
    Read full review
    Alternatives Considered
    Cognism
    Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
    Incentivized
    Read full review
    Lead Liaison
    I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
    Incentivized
    Read full review
    Return on Investment
    Cognism
    • The bounce rate is lower now by 50%
    • The lead quality is improved by 20%
    • We need all in one platform so we dont have to navigate between bundle of tools
    Incentivized
    Read full review
    Lead Liaison
    • Ability to attract more targeted prospects.
    • Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
    • One client paid for my costs!
    Read full review
    ScreenShots

    Lead Liaison Screenshots

    Screenshot of Lead Liaison DashboardScreenshot of Lead Liaison Content CreationScreenshot of Lead Liaison Video Marketing