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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.4 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    Scratchpad

    Score9.7 out of 10
    N/AScratchpad is a productivity tool for account executives, built for sales to update Salesforce, take sales notes, and daily todos. The software can be installed as a Google Chrome plugin or as a web application. It connects to Salesforce and provides an interface where sales professionals can keep all their notes, process workflows, spreadsheets, and tasks. Co-founders Pouyan Salehi and Cyrus Karbassiyoon started the company in San Francisco, California in 2019.

    $0

    per month

    Pricing
    CognismScratchpad
    Editions & Modules
    No answers on this topic
    Free
    $0
    user / month *up to five users per company
    Premium
    $19
    per user / month (billed annually)
    Team
    $39
    user / month (billed annually)
    Business
    Custom pricing
    Offerings
    Pricing Offerings
    CognismScratchpad
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CognismScratchpad
    Considered Both Products
    Cognism
    No answer on this topic
    Scratchpad, Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    97%
    Would buy again
    30 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    26 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    100%
    Happy with the feature set
    31 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    24 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    19 Answers
    Features
    CognismScratchpad
    Prospecting
    Comparison of Prospecting features of Cognism and Scratchpad
    Feature
    Cognism
    8.5
    4 Ratings
    10% above category average
    Scratchpad
    -
    Ratings
    Advanced search8.74 Ratings00 Ratings
    Identification of new leads8.04 Ratings00 Ratings
    List quality8.24 Ratings00 Ratings
    List upload/download9.34 Ratings00 Ratings
    Ideal customer targeting8.04 Ratings00 Ratings
    Load time/data access9.04 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and Scratchpad
    Feature
    Cognism
    7.8
    4 Ratings
    1% above category average
    Scratchpad
    -
    Ratings
    Contact information8.04 Ratings00 Ratings
    Company information7.74 Ratings00 Ratings
    Industry information7.74 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and Scratchpad
    Feature
    Cognism
    8.4
    4 Ratings
    12% above category average
    Scratchpad
    -
    Ratings
    Lead qualification process7.74 Ratings00 Ratings
    Smart lists and recommendations7.74 Ratings00 Ratings
    Salesforce integration9.73 Ratings00 Ratings
    Company/business profiles8.04 Ratings00 Ratings
    Alerts and reminders9.33 Ratings00 Ratings
    Data hygiene8.33 Ratings00 Ratings
    Automatic data refresh7.74 Ratings00 Ratings
    Tags7.74 Ratings00 Ratings
    Filters and segmentation9.34 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and Scratchpad
    Feature
    Cognism
    9.5
    2 Ratings
    24% above category average
    Scratchpad
    -
    Ratings
    Sales email templates10.02 Ratings00 Ratings
    Append emails to records9.02 Ratings00 Ratings
    Best Alternatives
    CognismScratchpad
    Small Businesses
    Owler
    Score9.7 out of 10
    No answers on this topic
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Paperflite
    Score8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Paperflite
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismScratchpad
    Likelihood to Recommend
    9.5
    (6 ratings)
    9.5
    (31 ratings)
    Usability
    8.7
    (4 ratings)
    9.5
    (2 ratings)
    User Testimonials
    CognismScratchpad
    Likelihood to Recommend
    Cognism
    Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
    Incentivized
    Read full review
    Scratchpad, Inc.
    Frankly, if I can do something in Scratchpad instead of Salesforce, I prefer Scratchpad because it's faster, easier, simpler, with a much more readable and useable interface. Salesforce has been getting requests to allow font size modification for over a decade and hasn't even done that. That's what sent me looking for something like Scratchpad. I sort of view it as a much more user-friendly UI to layover SF. It's faster and less frustrating than SF for frequent daily activities. It's great for creating notes and tracking tasks at a basic level in a much more user friendly environment than Salesforce. But it interacts w/ SF, which is great!
    Incentivized
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    Scratchpad, Inc.
    • Scratchpad notes are super easy to use and link to Salesforce Opportunities.
    • Allows you to update all the necessary Salesforce opportunity fields without going into Salesforce.
    • Easy to use Task manager that helps you stay on track through the day.
    • Extremely easy to use and their CS team is always willing to provide training and help.
    Incentivized
    Read full review
    Cons
    Cognism
    • The mobile number quality needs to improve as the connect rate is lower
    • It should also add sub industries to contract the list and find ICP
    • The AI assistant is not ideal
    Incentivized
    Read full review
    Scratchpad, Inc.
    • When pulling in Salesforce reports, it doesn't have full ability to do grouping/sorting.
    • When looking at pipeline view there's not an ability to expand the default view to see more than 5 people per group.
    • It'd be nice if comments would go as a task rather than a buzz.
    Incentivized
    Read full review
    Usability
    Cognism
    Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
    Incentivized
    Read full review
    Scratchpad, Inc.
    So intuitive and user friendly
    Incentivized
    Read full review
    Alternatives Considered
    Cognism
    Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
    Incentivized
    Read full review
    Scratchpad, Inc.
    It doesn't. Scratchpad is more agile and much easier to use as a seller managing a large patch with lots of opportunities. SAP is robust but is far more complicated and involves a lot more inputs to get the same outputs that you can get with Scratchpad in half the time and effort.
    Incentivized
    Read full review
    Return on Investment
    Cognism
    • The bounce rate is lower now by 50%
    • The lead quality is improved by 20%
    • We need all in one platform so we dont have to navigate between bundle of tools
    Incentivized
    Read full review
    Scratchpad, Inc.
    • I save many hours a week using Scratchpad to simply manage my tasks.
    • I no longer waste time waiting for SFDC to load.
    • I can easily create opps, adjust the pipeline, and check to see if someone is already prospecting into an account.
    Incentivized
    Read full review
    ScreenShots