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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.4 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    Spekit

    Score9.2 out of 10
    N/ASpekit is a just-in-time enablement engine that embeds answers, coaching, and sales content directly in the tools revenue teams use. From drafting prospect emails to updating deal stages in Salesforce or reviewing Gong calls, Spekit’s AI Sidekick understands what sellers need in the moment and surfaces the precise message, content asset, or process guidance to keep momentum moving. Built for Sales Enablement & Product Marketing Teams Spekit supports various use…N/A
    Pricing
    CognismSpekit
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CognismSpekit
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    CognismSpekit
    Considered Both Products
    Cognism
    No answer on this topic
    Spekit
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    88%
    Would buy again
    14 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    94%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    9 Answers
    Features
    CognismSpekit
    Prospecting
    Comparison of Prospecting features of Cognism and Spekit
    Feature
    Cognism
    8.5
    4 Ratings
    10% above category average
    Spekit
    -
    Ratings
    Advanced search8.74 Ratings00 Ratings
    Identification of new leads8.04 Ratings00 Ratings
    List quality8.24 Ratings00 Ratings
    List upload/download9.34 Ratings00 Ratings
    Ideal customer targeting8.04 Ratings00 Ratings
    Load time/data access9.04 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and Spekit
    Feature
    Cognism
    7.8
    4 Ratings
    1% above category average
    Spekit
    -
    Ratings
    Contact information8.04 Ratings00 Ratings
    Company information7.74 Ratings00 Ratings
    Industry information7.74 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and Spekit
    Feature
    Cognism
    8.4
    4 Ratings
    12% above category average
    Spekit
    -
    Ratings
    Lead qualification process7.74 Ratings00 Ratings
    Smart lists and recommendations7.74 Ratings00 Ratings
    Salesforce integration9.73 Ratings00 Ratings
    Company/business profiles8.04 Ratings00 Ratings
    Alerts and reminders9.33 Ratings00 Ratings
    Data hygiene8.33 Ratings00 Ratings
    Automatic data refresh7.74 Ratings00 Ratings
    Tags7.74 Ratings00 Ratings
    Filters and segmentation9.34 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and Spekit
    Feature
    Cognism
    9.5
    2 Ratings
    24% above category average
    Spekit
    -
    Ratings
    Sales email templates10.02 Ratings00 Ratings
    Append emails to records9.02 Ratings00 Ratings
    Best Alternatives
    CognismSpekit
    Small Businesses
    Owler
    Score9.7 out of 10
    No answers on this topic
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Paperflite
    Score8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Scratchpad
    Score9.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismSpekit
    Likelihood to Recommend
    9.5
    (6 ratings)
    9.7
    (16 ratings)
    Usability
    8.7
    (4 ratings)
    9.7
    (6 ratings)
    User Testimonials
    CognismSpekit
    Likelihood to Recommend
    Cognism
    Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
    Incentivized
    Read full review
    Spekit
    Spekit is extremely well-suited for customer-facing teams who truly have a business need for "just-in-time learning." While we all benefit from the concept of just-in-time learning, organizational representatives who must perform to a high standard in front of external-facing stakeholders particularly benefit from having quick access to processes, definitions, answers, contacts, and more in a tool that is easy to navigate. Spekit may not, however, be well suited for cash-strapped organizations that already have a content management tool like Confluence or SharePoint and can't afford to meet their customer-facing teams in the middle. While Confluence and SharePoint serve very important needs, they don't do a particularly good job of making content easy to find in a pinch. Spekit does.
    Incentivized
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    Spekit
    • Looks great, the design of the plug-in looks very streamlined. It makes a difference if a plugin is ugly.
    • Integration is great. It installs into Google Chrome in seconds. It's always accessible when you need it
    • Usability is amazing. It automatically places itself near tabs that you might need help on.
    Incentivized
    Read full review
    Cons
    Cognism
    • The mobile number quality needs to improve as the connect rate is lower
    • It should also add sub industries to contract the list and find ICP
    • The AI assistant is not ideal
    Incentivized
    Read full review
    Spekit
    • Honestly, there are a lot of tools that do the same thing - there are lots of search tools for orgs that use too many tools to host content.
    • I truly despise all the little helpers when I download the extension. Its the worst, stop cluttering my chrome.
    Incentivized
    Read full review
    Usability
    Cognism
    Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
    Incentivized
    Read full review
    Spekit
    As an administrator, it is very easy to navigate. I can easily see which content is performing well, which content has not been touched. It's simple to teach new team members how to create content. We have added new authors easily in multiple groups in the business.
    Incentivized
    Read full review
    Alternatives Considered
    Cognism
    Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
    Incentivized
    Read full review
    Spekit
    Spekit may not be as robust as Confluence or organized as SharePoint, but its use of embedded tooltips (Speks) and browser extension put it in the S Tier for "just-in-time learning" platforms - particularly for customer-facing teams.
    Incentivized
    Read full review
    Return on Investment
    Cognism
    • The bounce rate is lower now by 50%
    • The lead quality is improved by 20%
    • We need all in one platform so we dont have to navigate between bundle of tools
    Incentivized
    Read full review
    Spekit
    • The time saved from using Spekit is incredible. No more calls/emails asking "what's this field for?" or "How do I do ?" It's all right there, thanks to Spekit.
    • Using Spekit has provided an unexpected morale boost because it's not only easy to use, but it's making work more enjoyable too.
    Read full review
    ScreenShots

    Spekit Screenshots

    Screenshot of where to sync and centralize content from existing content repositoriesScreenshot of the interface to surface answers and content with AI SidekickScreenshot of the AI used to create content and surface contentScreenshot of content engagement trackingScreenshot of Deal Rooms, used to accelerate the sales pipelineScreenshot of a curated learning path, which can be created with the Playlists feature