Cognito Forms vs. Google Surveys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognito Forms
Scoreย 8.7ย outย ofย 10
N/A
Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.N/A
Google Surveys
Scoreย 7.6ย outย ofย 10
N/A
Google Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing you to use data from one product while working in another. Survey responses from real people can be sourced by Google's Opinion Rewards app, where respondents answer questions in exchange for incentives.
$10
per completed survey
Pricing
Cognito FormsGoogle Surveys
Editions & Modules
No answers on this topic
Surveys
10ยข
per completed survey
Offerings
Pricing Offerings
Cognito FormsGoogle Surveys
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Detailsโ€”โ€”
More Pricing Information
Features
Cognito FormsGoogle Surveys
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Cognito Forms
8.0
2 Ratings
2% above category average
Google Surveys
7.5
13 Ratings
4% below category average
Survey templates8.02 Ratings7.013 Ratings
Themes7.02 Ratings7.811 Ratings
Custom logo/branding9.02 Ratings7.710 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Cognito Forms
9.7
2 Ratings
12% above category average
Google Surveys
8.0
13 Ratings
7% below category average
Changes to live survey9.01 Ratings7.913 Ratings
Question design help10.02 Ratings7.310 Ratings
Multiple question types10.02 Ratings8.713 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Cognito Forms
10.0
2 Ratings
18% above category average
Google Surveys
8.3
12 Ratings
0% below category average
Survey logic flexibility10.02 Ratings8.312 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Cognito Forms
8.8
2 Ratings
6% above category average
Google Surveys
8.5
13 Ratings
3% above category average
Response tracking9.01 Ratings8.613 Ratings
Data export9.02 Ratings8.512 Ratings
Standard reports8.02 Ratings8.911 Ratings
Custom reports9.02 Ratings7.79 Ratings
Analytics9.02 Ratings8.711 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Cognito Forms
9.0
2 Ratings
7% above category average
Google Surveys
8.1
13 Ratings
3% below category average
Access controls8.02 Ratings8.412 Ratings
Compliance10.02 Ratings7.910 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Cognito Forms
9.0
1 Ratings
11% above category average
Google Surveys
7.9
10 Ratings
2% below category average
Vendor-offered crowdsourcing9.01 Ratings8.37 Ratings
Respondent restrictions9.01 Ratings7.59 Ratings
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User Ratings
Cognito FormsGoogle Surveys
Likelihood to Recommend
8.5
(4 ratings)
8.8
(13 ratings)
Usability
7.8
(3 ratings)
9.0
(13 ratings)
Support Rating
8.5
(3 ratings)
7.5
(12 ratings)
User Testimonials
Cognito FormsGoogle Surveys
Likelihood to Recommend
Cognito Forms
It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
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Google
Google Surveys is perfect when trying to collaborate with co-workers and find a date & time that works best for them to get together, whether it's for a regular meeting, team photo session, celebratory dinner, or Christmas celebration. It's also great for getting feedback on proposed changes that would affect the team.
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Pros
Cognito Forms
  • Cost effective.
  • Easy to use.
  • Safe.
  • Automates data collection.
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Google
  • Measure the pulse of how our members are feeling (yes/no questions, multiple-choice questions).
  • Learn how students are doing with specific projects (textual-based questions, essay-type answers).
  • Run an election for board members (use of the "other" notation so that people can write in their own choices).
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Cons
Cognito Forms
  • I am happy with Cognito Forms. I have not found any issues.
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Google
  • While it is very intuitive, there are many ways you can fine-tune your survey (such as word limits, counts, etc) and these are not always obvious where those settings are.
  • I would like to see some ways of changing the formatting (and maybe I just haven't explored that yet), ie: colors, set up on the screen.
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Usability
Cognito Forms
Non calculated fields are easy to use. Calculations can be a nightmare to get working due to complex and unintuitive syntax, as a non-programmer
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Google
Relatively simple so that those who are less than familiar with computers can figure it out. User friendly and already embedded with other Google products. Receives an 8 because many features available with Google Surveys are also available with similar, free products on the internet today. Good, but not stellar.
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Support Rating
Cognito Forms
quick and knowledgable
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Google
This is by far the only area where I think that there is room for improvement because Google does not respond as fast as I would like them to. We live in a fast-paced world and this is probably the only area where Google can improve on and as a teacher, I find it challenging to wait for a day or two for a response when everything that I am doing in the Google Classroom is running instantly and with no breaks in between.
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Alternatives Considered
Cognito Forms
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
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Google
I selected Google Surveys to create them because it was free and helped to improve our overall information and data. It was easy to build it into our systems and get the data. Other survey providers have offered a larger variety of options, which have helped even more - but the higher costs were not worth the extra money.
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Return on Investment
Cognito Forms
  • Safe us a lot of time doing client onboarding.
  • Use it for data collection for business plan info collection.
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Google
  • Team members are more apt to respond quickly to a Google Survey request rather than a normal email - makes my job as an admin easier.
  • Easy to check on who hasn't responded - that way I only have to one-on-one follow up with select individuals instead of everyone.
  • You can customize the survey to your team's specific brand, which is especially handy if sent to those outside of our work sphere.
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ScreenShots