Cognito Forms vs. Google Surveys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognito Forms
Scoreย 8.8ย outย ofย 10
N/A
Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.
$19
per month 2 users
Google Surveys
Scoreย 7.3ย outย ofย 10
N/A
Google Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing you to use data from one product while working in another. Survey responses from real people can be sourced by Google's Opinion Rewards app, where respondents answer questions in exchange for incentives.
$10
per completed survey
Pricing
Cognito FormsGoogle Surveys
Editions & Modules
Free
$0
1 user
Pro
$19
per month 2 users
Team
$39
per month 5 users
Enterprise
$129
per month 20 users
Surveys
10ยข
per completed survey
Offerings
Pricing Offerings
Cognito FormsGoogle Surveys
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Detailsโ€”โ€”
More Pricing Information
Features
Cognito FormsGoogle Surveys
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Cognito Forms
8.3
4 Ratings
4% above category average
Google Surveys
6.7
16 Ratings
17% below category average
Survey templates8.54 Ratings7.316 Ratings
Themes7.04 Ratings6.014 Ratings
Custom logo/branding9.54 Ratings6.713 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Cognito Forms
8.7
4 Ratings
2% above category average
Google Surveys
6.2
15 Ratings
32% below category average
Changes to live survey8.53 Ratings7.014 Ratings
Question design help8.54 Ratings5.512 Ratings
Multiple question types9.04 Ratings6.015 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Cognito Forms
9.5
4 Ratings
15% above category average
Google Surveys
5.0
14 Ratings
49% below category average
Survey logic flexibility9.54 Ratings5.014 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Cognito Forms
9.5
4 Ratings
15% above category average
Google Surveys
6.4
15 Ratings
25% below category average
Response tracking9.03 Ratings6.515 Ratings
Data export9.54 Ratings6.514 Ratings
Standard reports10.04 Ratings6.513 Ratings
Custom reports9.54 Ratings5.511 Ratings
Analytics9.54 Ratings7.013 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Cognito Forms
9.8
4 Ratings
12% above category average
Google Surveys
7.5
15 Ratings
15% below category average
Access controls9.54 Ratings7.514 Ratings
Compliance10.04 Ratings7.512 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Cognito Forms
9.3
3 Ratings
12% above category average
Google Surveys
6.0
12 Ratings
32% below category average
Vendor-offered crowdsourcing9.53 Ratings6.09 Ratings
Respondent restrictions9.03 Ratings6.011 Ratings
Best Alternatives
Cognito FormsGoogle Surveys
Small Businesses
Square 9 Softworks
Square 9 Softworks
Scoreย 9.8ย outย ofย 10
Square 9 Softworks
Square 9 Softworks
Scoreย 9.8ย outย ofย 10
Medium-sized Companies
Square 9 Softworks
Square 9 Softworks
Scoreย 9.8ย outย ofย 10
Square 9 Softworks
Square 9 Softworks
Scoreย 9.8ย outย ofย 10
Enterprises
Verint Voice of the Customer
Verint Voice of the Customer
Scoreย 9.5ย outย ofย 10
Verint Voice of the Customer
Verint Voice of the Customer
Scoreย 9.5ย outย ofย 10
All AlternativesView all alternativesView all alternatives
User Ratings
Cognito FormsGoogle Surveys
Likelihood to Recommend
9.5
(6 ratings)
6.7
(16 ratings)
Usability
8.5
(5 ratings)
7.1
(14 ratings)
Support Rating
8.5
(3 ratings)
7.5
(12 ratings)
User Testimonials
Cognito FormsGoogle Surveys
Likelihood to Recommend
Cognito Forms
It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
Read full review
Google
Google Surveys is perfect when trying to collaborate with co-workers and find a date & time that works best for them to get together, whether it's for a regular meeting, team photo session, celebratory dinner, or Christmas celebration. It's also great for getting feedback on proposed changes that would affect the team.
Read full review
Pros
Cognito Forms
  • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
  • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
  • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
Read full review
Google
  • Measure the pulse of how our members are feeling (yes/no questions, multiple-choice questions).
  • Learn how students are doing with specific projects (textual-based questions, essay-type answers).
  • Run an election for board members (use of the "other" notation so that people can write in their own choices).
Read full review
Cons
Cognito Forms
  • It isnt the most user friendly if you have someone who isnt experienced
  • Learning curve is pretty high
  • Should be easier to customise the formatting
Read full review
Google
  • While it is very intuitive, there are many ways you can fine-tune your survey (such as word limits, counts, etc) and these are not always obvious where those settings are.
  • I would like to see some ways of changing the formatting (and maybe I just haven't explored that yet), ie: colors, set up on the screen.
Read full review
Usability
Cognito Forms
We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
Read full review
Google
Relatively simple so that those who are less than familiar with computers can figure it out. User friendly and already embedded with other Google products. Receives an 8 because many features available with Google Surveys are also available with similar, free products on the internet today. Good, but not stellar.
Read full review
Support Rating
Cognito Forms
Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
Read full review
Google
This is by far the only area where I think that there is room for improvement because Google does not respond as fast as I would like them to. We live in a fast-paced world and this is probably the only area where Google can improve on and as a teacher, I find it challenging to wait for a day or two for a response when everything that I am doing in the Google Classroom is running instantly and with no breaks in between.
Read full review
Alternatives Considered
Cognito Forms
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
Read full review
Google
Google is a quick and easy to use survey analysis tool that allows you to send cheap or free surveys to an audience. In comparison to tools like SurveyMonkey I would have more faith in the Google technology and robustness of sample. As we have Microsoft 365, sometimes Microsoft forms is a preferred internal source of surveying for free and easily analysing the data. For more robust and accurate market research projects, or even just insights that I can trust more, I would recommend a Market Research Provider as they offer a lot more options to target a key audience and you can rely on their data a bit more - it is weighted, nationally representative etc. Companies with their own research panels tend to have greater data quality that you can put more trust in
Read full review
Return on Investment
Cognito Forms
  • We've been able to get away from Word and pdf forms and build a functionality that is conditional on form content
  • The speed of getting a good-enough version up and running to meet an immediate business need is outstanding
  • The cost of improving a set of almost good-enough forms or propagating a change in business rules is depressing
Read full review
Google
  • Google Surveys are responded by our customers - dealers, retailers and end users. As it's easy to handle, greater is its adoption and hence it definitely has a good ROI.
  • Employees as internal stakeholders also use it well to drive initiatives & projects within the organization. This enhances their engagement showcasing digital workplace and hence again a good ROI.
Read full review
ScreenShots