Cognizant offers Cloud360, a comprehensive cloud management platform.
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Google Analytics
Score8.3 out of 10
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Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
Cognizant Cloud 360 is very well suited for cloud integration of modern, common software among users of a wide spectrum of proficiency levels. The user interface is well designed and intuitive, and all common software tools have existing implementation tools and intuitive platforms for cloud migration. Cognizant Cloud 360 is not as useful when most users are highly technically competent and use specialized, less common software tools that are to be migrated to the cloud platform. Cognizant is technically sound, but maybe not as much as some established competitors (Microsoft, IBM, Oracle, etc) and also may not have familiarity with lesser-known software applications.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Very good customer service team. Very responsive to inquiries, and willing to collaboratively develop solutions to software Platform integration challenges.
Very intuitive user interface. Layout for various tools and settings is well-conceived and implemented, and the software is ultimately very easy to navigate for even novice users.
Customizable resource library. The platform makes it easy to select tools that are needed without forcing you to subscribe to additional tools that are not needed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Could improve in agility in the delivery life cycle. When customer demands change and abrupt changes in resources and configuration are required, the change order process is not as quick as desired.
Advanced technical competence and knowledge of a wide variety of specialized software applications is a bit lacking. Relative to some competitor software from Oracle, Microsoft, IBM, or HP, Cognizant isn’t as technically inclined and ready to handle issues with less common software tools.
Not as forthcoming with status updates as some competitors. In cases of interruptions or upcoming updates, Cognizant doesn’t disclose timely and detailed information unless it is specifically requested by the user.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
Support is very timely and thorough in their responses to inquiries, and also is very willing to help in finding collaborative solutions to any technical challenges. Overall, the only negative is they may not be as equipped or ready to proactively handle some more customized requests as a more established competitor would be. This is more of a reflection of the software than the support team.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Cognizant Cloud 360 has more of a modern look to it and most of the same functionality. I prefer the layout of Cognizant as I find it more intuitive for a variety of users, but Microsoft’s is also pretty well laid out. Microsoft is more established and has more experience in integrating a wide variety of applications, and so is more ready and equipped to handle less common application cloud integration.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
Cognizant Cloud 360 has saved on overall hardware costs, as many resources have been migrated to the cloud platform and local storage and hardware systems are no longer needed.
There was an initial period of negative return as the migration was occurring, as some applications were interrupted, which in turn interrupted the flow of projects and inhibited the timely allocation of resources.
Another positive return can be measured in time savings, as users can more easily access applications from the central cloud source versus various locally customized network locations.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
