Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Coinbase
Score 7.5 out of 10
N/A
Coinbase is a digital currency exchange (Coinbase Pro) and crypto-oriented software solution suite for businesses, including hosted checkout pages, payment buttons, invoicing, and multiple ecommerce integrations (Coinbase Commerce), a turnkey solution for brokerages, exchanges, and fintechs enabling them to offer customers crypto (Coinbase Prime), crypto asset custody (Coinbase Custody), and a wallet to self-store crypto (Coinbase Wallet).
$0.20
taker fee
Carta
Score 9.2 out of 10
N/A
Carta is an equity management platform that helps private companies manage their cap tables and issue securities electronically. Carta's tools help companies with valuations, tax filings, and equity compliance. Most recently, Carta launched Total Comp—a compensation management suite that offers benchmarking, leveling, scorecards, total rewards statements, and other tools used to forecast, hire, and retain…N/A
E*TRADE
Score 1.2 out of 10
N/A
E*TRADE is a financial services company and pioneer in the online brokerage industry. Having executed the first-ever electronic trade by an individual investor more than 30 years ago, the Company focused on delivering complete and easy-to-use solutions for traders, investors and stock plan participants.N/A
Pricing
CoinbaseCartaE*TRADE
Editions & Modules
$100K-$1M
$0.20
taker fee
$10-50K
$0.35
taker fee
<$10K
$0.50
taker fee
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Offerings
Pricing Offerings
CoinbaseCartaE*TRADE
Free Trial
NoNoNo
Free/Freemium Version
NoYesNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details$0--Stocks, options, and ETFs/ $0.65 50¢ with 30+ trades per quarter--Options contracts/ $1.50--Futures contracts/ $1.00 per bond, (minimum $10, maximum $250)--Bonds (online secondary trades)
More Pricing Information
Community Pulse
CoinbaseCartaE*TRADE
Best Alternatives
CoinbaseCartaE*TRADE
Small Businesses

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Coinbase
Coinbase
Score 7.5 out of 10
Medium-sized Companies

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Coinbase
Coinbase
Score 7.5 out of 10
Enterprises

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All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
CoinbaseCartaE*TRADE
Likelihood to Recommend
8.4
(28 ratings)
9.5
(10 ratings)
1.2
(5 ratings)
Usability
9.0
(1 ratings)
9.5
(2 ratings)
-
(0 ratings)
Support Rating
6.4
(2 ratings)
9.6
(2 ratings)
-
(0 ratings)
User Testimonials
CoinbaseCartaE*TRADE
Likelihood to Recommend
Coinbase
I think Coinbase is extremely suitable for people who are just starting to get into crypto-related activities. Based on how easy it is to use along with the brand recognition I think it offers beginners a better sense of security. Just like all trading platforms, it is extremely easy to get carried away as you only have to confirm your purchase twice and it goes through. It would not be very suitable for those who have little self-control.
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Carta
Carta is perfect for any sized organization when shares and stock options are in the picture for new/seasoned employees alike. If a company does not provide these benefits to employees, it may not be the best fit for them unless there are other value-adds the tool can provide in other areas.
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E*TRADE
During the COVID pandemic, the airline companies were taking a big hit on travel and I saw this as a great opportunity to invest in airline stock because its value in the market had dropped tremendously. I used this opportunity to invest in multiple airline stocks through e-trade by buying the stock at an all-time low for airline stock. It was a great investment for me in the long term.
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Pros
Coinbase
  • Coinbase has a really nice looking design which offers for a better user experience.
  • Coinbase is extremely easy to use.
  • Coinbase does a great job delivering company news/changes to its users.
  • Coinbase offers frequent updates which makes you feel more secure using their services.
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Carta
  • Expense Reporting - GAAP compliant and easy to manage, a report is run monthly and provides all the details needed to book the expense.
  • Equity Manageent - All stock certificates for our investors are held in Carta making Equity easy to manage.
  • Stock Option Issuance - Options are issued in Carta and the entire option life cycle from issuance, approval, and exercising is handled in Carta.
  • User Interface is very easy to follow.
  • Support is very responsive and helpful.
  • Numerous education articles available to all users.
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E*TRADE
  • I like their sell orders that allow you to set a price or percentage as a stop loss.
  • Their dashboard is easy to use and gives you some quick info.
  • I also like E*TRADE's reports for gains and losses.
  • Moving funds into and out of your accounts is pretty simple with E*TRADE.
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Cons
Coinbase
  • Just like other apps(venmo, cashapp, PayPal) it keeps all your trade portfolio under coin based. Not transferable
  • Even though, they give you a starting balance of $10. They do wants you to put at least $10 of your money
  • The training video are simple. Learn about US dollar coin, USD, and bitcoin. But it doesn't teach you how to be a savvy trader. That will take additional education
  • You can't add small cryptocurrency like BAR to your portfolio. It certain amount to trade with.
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Carta
  • Still some issues with the auto-generated Excel file for stock calculations that required correction by technical support.
  • Could offer integration into accounting platforms or HR/payroll platforms to further cut down on manual input.
  • It should allow for custom user creation to allow for varying levels of access based on role in the company; currently, all security roles in the platform are out of the box without any modification allowed.
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E*TRADE
  • summary page needs to have more details like it doesn't show current market price for an option purchased
  • purchase or sell needs to be user friendly so it takes less time.
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Usability
Coinbase
Great UI, Great tools for education learning with freebies, eqsy onboard, site and app are pretty good. Good API documentation. The opposite is high fees and slow support when needed. Overall it is good for its simple use and balance between beginners and professional traders making it a great choice and this is why it is one of the most famous site out there.
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Carta
Because it is simple to use, I have never experienced any issues or bugs while using it and I have not heard anyone else having issues with it either. It simply works.
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E*TRADE
No answers on this topic
Support Rating
Coinbase
I haven't needed to contact support for Coinbase yet—it's probably because it is super easy to use and very intuitive. If I were to use the support, it would probably be better than these other companies because most of the other ones come from foreign markets or aren't as big as Coinbase.
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Carta
Every time I have sent a message to Carta's support team, they've responded within 2 business days. The support team is very helpful and always has answered my questions competently and professionally. Many of my questions have also been answered through their extensive support articles. Carta makes available a lot of information that has helped reduce te administrative work of answering questions for our employees as they are able to get most of the information they need through Carta's website.
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E*TRADE
No answers on this topic
Alternatives Considered
Coinbase
Coinbase is just better overall, with access to investments that can be traded for USD. As well as the crypto that can gain interest, Coinbase is amazing at educating the user along with providing real-time data, that allows the user to make the best decision they can when making this kind of risky investment. Coinbase takes the risk out of Crypto.
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Carta
I was not personally involved in choosing Carta over any other platforms. However, I can say I'm very happy with Carta. Carta allows for a central place to manage stock options from multiple companies and is extremely user-friendly and intuitive. With Carta being a market leader, it's nice to find new employers already using it as well.
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E*TRADE
robinhood is similar to e-trade but they are geared more to bitcoin and companies that may not be offered on E*TRADE because they are off-market companies.
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Return on Investment
Coinbase
  • It's saved time from figuring out how to buy and sell cryptocurrencies
  • It makes monitoring market prices and fluctuations in the value of crypto holdings very easy and simple. Which also saves time.
  • We don't do as high of volume so the lower transaction costs even though there is a slight premium saves us a lot of money in contrast to many of the exchanges that can charge 4-5+% transaction costs.
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Carta
  • If a company's cap table is wrong that is legally considered fraud ( yes, a capital F fraud ), as in there could be criminal repercussions, and almost assuredly whatever transaction that requires it to be accurate will be canceled.
  • Compliance is a major factor when it comes to having a stock option plan. Carta is the best I've seen at keeping a company in compliance.
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E*TRADE
  • Limit how much you want invest.
  • This is an open trade website and there is a risk of losing your money based on your investments.
  • If you make some sound investments and keep yourself within a budgeted spending limit there is the opportunity to make money on e-trade.
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ScreenShots

Carta Screenshots

Screenshot of the company dashboard that provides a comprehensive view of tasks and recommended next steps.Screenshot of a company's detailed cap table breakdown by share class, providing vital insights into authorized shares, ownership percentages, dilution effects, and funds raised, accessible at a glance.Screenshot of the equity awards management interface featuring visibility into options holders, exercise prices, vesting schedules, and remaining allocation from an equity plan.Screenshot of the shareholder information and certificate interface where edits are incorporated into the cap table automatically.Screenshot of Carta's interface to create, track, and receive funding.