Common Room vs. Owler

Common Room is a great fit for companies that have high deal velocity. It's also a great fit for companies that are looking to advance their sales processes to take advantage of signals that come from their social platforms, their website, their product, and other sources of signals that can be a source of buying intent

Incentivized

Owler is best used as a supplemental asset, as it allows you to get very granular on specific prospects. I believe its limitations lie in the fact that while you can see the competitive companies, it's difficult to get any prospecting information out of them ie., contacts, without going for the highest level plan.

Incentivized

• Web based intent signals
• job movers is great for tracking high value ICP folks
• LinkedIn engagements that are not conversions could be tracked

Incentivized

• Great industry info.
• Really good industry- or company-specific rss feed.
• Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
• Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
• We get all these great benefits for free!

Incentivized

• Could improve out of the box marketing engagement data
• Integrate with more marketing focused tools
• Integrate with more sales enablement tools

Incentivized

• The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
• Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
• There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
• It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
• They need to maintain the database in aperiodic manner with precise information

Incentivized

Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.

Once everything is set up Common Room is very easy to use and see different filters and plays. The usability has never been an issue because there is so much information with prospects, it feels like it will never run dry. Once plays are set up and running, getting the data into Hubspot is very easy.

Incentivized

I think it's well designed but always room for improvement. Maybe more customization in layout or information presented. Maybe even a layout that allows comparison and ranking of companies in a similar industry or vertical, or company size, and geography

Incentivized

I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.

The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.

Problems have been closed quickly and professionally.

Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.

Factors was VERY glitchy but worked so much better for tracking account engagement across web and LinkedIn. It was not useful for account identification or intent signals though. I would say Common Room is a cleaner tool. Factors tried to do too much and often fell short as a result.

Incentivized

Apollo is more of a complete system for things like sequences, tracking sales, meetings, recording meetings. It has a very strong search capability for individual contacts that can be broken down in many ways. Like job status, titles, geogrpahy. It also gives insights into technology in use and intent

Incentivized

• Has brought in many more outbound booked meetings
• Didn't really work for tracking the inbound process
• Tracked to the location and minute where people were viewing your website

Incentivized

• Owler has enabled those in my organization to demonstrate their knowledge on companies to clients without spending too much time working to procure information from various sources.
• Owler contributes to a more comprehensive analysis of companies when making investment decisions.
• Owler can be frustrating to use and inefficient as a result of a lack of robust data quality measures.

Incentivized