Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels throughout the customer life cycle.
Oracle acquired the product in 2013. A legacy product, Compendium is now end of sale.
N/A
Semrush
Score 8.6 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.
Semrush can…
$139.95
per month
Pricing
Compendium (discontinued)
Semrush
Editions & Modules
No answers on this topic
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
Compendium (discontinued)
Semrush
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
17% discount for annual pricing.
More Pricing Information
Community Pulse
Compendium (discontinued)
Semrush
Features
Compendium (discontinued)
Semrush
Content Creation
Comparison of Content Creation features of Product A and Product B
Compendium (discontinued)
7.2
6 Ratings
9% below category average
Semrush
-
Ratings
Ideation
6.36 Ratings
00 Ratings
Approval workflows
9.16 Ratings
00 Ratings
Content collaboration
7.66 Ratings
00 Ratings
Content calendar
7.56 Ratings
00 Ratings
Network for content licensing/production
5.54 Ratings
00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Compendium (discontinued)
6.6
6 Ratings
18% below category average
Semrush
-
Ratings
Content hub
6.56 Ratings
00 Ratings
Forms / Gated content
6.14 Ratings
00 Ratings
Embedded CTAs
7.15 Ratings
00 Ratings
Content distribution
7.25 Ratings
00 Ratings
Content promotion
6.14 Ratings
00 Ratings
Content automation
6.75 Ratings
00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Compendium (discontinued)
6.6
6 Ratings
12% below category average
Semrush
-
Ratings
Audience profiling and targeting
6.15 Ratings
00 Ratings
Closed-loop tracking and reporting
6.14 Ratings
00 Ratings
Content performance analytics
8.26 Ratings
00 Ratings
Campaign optimization dashboard
6.45 Ratings
00 Ratings
Competitive analytics
6.35 Ratings
00 Ratings
SEO
Comparison of SEO features of Product A and Product B
Compendium (discontinued)
-
Ratings
Semrush
8.0
154 Ratings
4% above category average
Keyword analysis
00 Ratings
8.6154 Ratings
Backlink management
00 Ratings
8.3147 Ratings
SERP ranking tracking
00 Ratings
8.3150 Ratings
Page grader
00 Ratings
7.8129 Ratings
Competitive analysis
00 Ratings
8.5149 Ratings
Site audit / diagnostics
00 Ratings
8.0150 Ratings
Site recommendations
00 Ratings
7.6139 Ratings
Task management
00 Ratings
6.591 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Compendium (discontinued)
-
Ratings
Semrush
8.2
140 Ratings
8% above category average
Local SEO
00 Ratings
8.1128 Ratings
Social SEO
00 Ratings
8.0106 Ratings
Mobile SEO
00 Ratings
8.4113 Ratings
Global SEO
00 Ratings
8.2114 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
Everyone had their own plan and executed them without taking into consideration the impact of another ongoing project. Compendium has created communication between teams that were not communicating before.
Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.