ComplyCube vs. Webtrends Analytics

Based on our experience with the platform, ComplyCube's verification engine is highly effective in verifying our customers' identities and risk profiles, making it well-suited for large-scale customer onboarding projects. ComplyCube also covers a high number of jurisdictions and industries. Still, it's important to consider your organization's specific needs and requirements to determine whether it's the right fit for you.

Scenarios 1. If you want to use web server log files as input to your web analytics, then Webtrends will provides a good product, with great ease of implementation. Don't even think about being cheap on hardware, and make sure Webtrends runs on real servers, not in a VM environment. 2. If you want to use Data Tagging, similar to Google Analytics or Site Catalyst, Webtrends has a powerful product, just be prepared to pay. 3. If you are new to Web Analytics, but it is the strategic direction, start with Webtrends on Premises. Questions to Ask 1. What are you trying to accomplish? 2. Can you place a dollar value on the benefit that you expect/need from Webtrends? 3.Can you live with Webtrends running SaaS?

• Our previous vendor's solution lacked many of the enterprise features we required. ComplyCube was able to address all of these deficiencies. Not only did it provide us with the enterprise-level features we required, but it also proved to be more compliant with AML/KYC regulations.
• The platform was easy to use for both our end customers and back-office teams, which was a significant advantage in terms of user adoption and productivity.

• Control privacy, data sharing and competitive industrial knowledge using Webtrends on premises
• Great control over custom reports, custom dimensions and metrics
• Flexible tool which allows multiple methods of data capture. To my knowledge it was the first tool with a Tag Builder / Tag Management function built in via a supporting website.

• Though I have no major complaints, I do have a minor suggestion for improvement. It would be beneficial to have a native BI connector for Tableau to facilitate MI extraction. Currently, we use ComplyCube's API in Tableau Dashboards, which is already an improvement over our previous system. However, a native connector would further enhance the speed and efficiency of our data exploration.

• The big downside, the elephant in the room, is that it does not (as of right now) have on-demand segmenting, drilldowns, etc. You have to think of what you want in advance and create those reports then analyze some data. This is huge. You can, of course, re-analyze old data after creating new reports but you still have to wait. (This deficiency may become obsolete with the release of Webtrends Explore later this month (May 2014).)
• It has fewer mature integrations with other products and databases than competitors do, although I'm told it works with SharePoint better than anything else does.
• Its attribution modeling capability is behind Google Analytics'. In my humble opinion, this could be changed quickly if Webtrends would make some tweaks to its standard visitor history files (i.e. preserve the order in which past visits were sourced beyond the single most recent one, rather than storing all those past sources as a randomized list).
• It doesn't incorporate statistical tests, confidence intervals, or statistical associations. However, this same criticism can be applied to its competitors (other than A/B Testing products). It's a tabulation program, as they all are. In this respect, web analytics tools as a group are relatively primitive. Sorry to bring this up as a criticism of Webtrends but it's my pet peeve about the whole industry and I just have to say it. (p.s. take advantage of the heavy-duty Webtrends Scheduled Export functionality to get really granular data that you can feed to a stats program to get significances.)
• Although the documentation, help screens, phone support and the knowledge base have improved tremendously in recent years, there is still a pretty steep learning curve because it is different from the tools that entry-level users may have already been exposed to. This can be a shock and many users are alienated at first because they just don't get some of the fundamentals at first. I'd like to see much better help screens that are thoroughly interlinked with the KB and documentation. Having superb online support would make a world of difference with the adoption of this basically powerful tool.

My team and I are pleased with ComplyCube - it helped us with the following:

• Automate customer and corporate onboarding
• Reduce operational risk and manual tasks
• Streamline our processes across multiple geographies
• Provides insights and helpful information on our corporate customers

While doing all the above, they've demonstrated excellent service, which is why we renewed with ComplyCube and will keep doing in the future, should they maintain the same service quality

I would be willing to try Webtrends again AFTER some research from other users. I would need to see that users mention better and faster customer support on questions and issues that arise while using the software. The software is capable of vast and incredible things, but if it isnt properly set up and supported during use, it is just a big hassel and waste of everyones time and money.

ComplyCube has been very user-friendly and easy to navigate overall. The interface is intuitive and the platform is designed with the end-user in mind, which makes it easy to use even for those who are not particularly tech-savvy. The platform is also customizable, which allows us to tailor it to our specific compliance needs.

If I could give it a 0, I would. Not having an intuitive user interface made it impossible to convince non-analytic business users to use the tool on their own. Even as a seasoned analyst, frequent calls were needed to get what should be simple tasks done. Account managers don't understand the tool either, and have to refer you to technical support

We have not had a single unplanned downtime or issue since we've partnered with ComplyCube.

It is much better than average. Down time usually occurs because of a need to refresh the server on our end.

ComplyCube checks are super fast. Their SLAs are public and can confirm most checks take seconds. It's one of the fast identity verification vendors we've ever worked with.

The v9 admin interface and v10 reporting interface work as well as expected, but have a tendency to be pokey, especially for bulky reports and whenever you're connected to wifi. I much prefer using the REST API for all reporting for this reason, which simply dumps out the data and doesn't bother with the user interface.

The ComplyCube support team has been and continues to be very responsive, knowledgeable, and helpful whenever we have any questions or require assistance regularly. We currently work with several vendors across our various global operations, but I would easily single out ComplyCube's support as being the best my team and I dealt with

I once went on to Twitter to ask for help from my network of analytics people, and Webtrends themselves responded. They have been an excellent partner in making sure that their product is being used to the best of it's ability and I greatly appreciate that. Both Omniture and Google Analytics, do not have that level of support over social media

Training was conducted via MS Team, and the instructor was helpful and demonstrated strong knowledge in the AML and platform space.

The in-person training was comprehensive enough to get you started, but I strongly recommend having a more experienced person when beginning with the tool.

The training was on point in terms of depth and covered all the aspects we were after. The platform provides a range of resources to help new users get up to speed, including training videos, documentation, and live calls.

Webtrends provides several free webinars over the course of the year, many of which I would expect to pay for. The people providing the webinars seem to have a good feel for real-world application of the product.

Implementation was hassle-free as the API well document and support were on hand.

Careful planning and patience. Use a non-public test site to fine tune tags and reporting. Despite best laid plans, there will be surprises when you collect the data, run the analysis and begin generating reports using the tool. Perform a tag audit to ensure tags fire as desired.

ComplyCube presented itself as the most comprehensive solution for our KYC needs - their services are granular across all their services. All the vendors assessed tended to offer granularity on a couple of features but were quite basic in other areas. As we wanted to reduce the number of external vendors and relations, a one-stop shop like ComplyCube was ideal.

Webtrends has its work cut out for itself considering you have the behemoth Google Analytics and Google Analytics Premium having a strong offering and brand recognition for the price of free. After reviewing the paid service I'd suggest you start off with GA as a cheaper alternative that is just as robust, if not much more flexible in regards to the reporting and goal tracking needs for our company.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We have a customer that uses our integration of ComplyCube, and they perform millions of checks per year across a number of countries.

• It was all positive, given the startup program credits received!
• It saved us time too, as our manual processes have now been automated, which frees up the team to do other tasks
• The onboarding experience had evidently improved our conversion rates

• Webtrends has had a positive impact on site visitation because it allowed us to understand the sources by domain for site traffic and find out ways to increase visits from those domains.
• Webtrends has also allowed us to understand areas of optimization on the site, which has had a positive impact on the overall user journey on the site, likely leading to longer site duration and engagement.