Comscore Social vs. Constant Contact

​Shareablee is well suited in 1. Data scraping via social listening tools, codes, trackers, and manual methods 2. Data Pre-processing:Data screening, filtering, classification, and categorization as per analysis objectives 3. Analysis: Enrichment, calculation, and derivation of metrics' to benchmark and rank influencers 4. Data Visualization: Monthly, quarterly and annual reports with key observations, trends, and insights presented via Power BI dashboards

Incentivized

Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.

Incentivized

• The sheer breadth and depth of data collection on Shareablee is second to none. If you're after full data sets - I'm not just talking current content, they have large historical data capture capability - then they're definitely worth looking at
• They are constantly innovating, providing regular updates to the platform and data management solutions. They are truly at the head of the curve when it comes to social analytics - their ability to cut data and display it as well as present new ways of looking at data and correlations is outstanding. The affinities view/unique engaged audience metrics are particularly impressive and useful
• The metric sets that can be applied to the content collected and the channels in question are large - at first, it can seem a little mind-boggling to get to grips with but it's worth persevering - there's so much in here to really help you understand brand marketing performance and audience engagement that it's truly invaluable
• Customer support is second to none. Not only is it quick, it's always courteous and very very helpful. You feel like you're a priority and that you're in good hands with them
• A little abstract, I know, but CEO Tanya is a trailblazer in the industry. Working with a group of people of this caliber - from the top down - is a clear indication of how ingrained Shareablee is with all things social data

Incentivized

• Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
• Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
• Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
• Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.

• Too much data at a time and it is confusing
• No pricing information about the service on the Homepage.
• The only way to get information about the service is requesting a demo.
• No live Demo available.

Incentivized

• It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
• I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.

Incentivized

There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

No major problems in sending out the email campaigns and accessing the analytics

Incentivized

The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

​Shareablee stacks up against other tools by 1. Defining objectives based on the client’s problem statement/ research requisite-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social media platforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms​ Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual mining

Incentivized

Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.

Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

Incentivized

• Our ability to answer complex client briefs is a breeze now that we have this tool - we can not only answer in full, but we are now well placed to provide insight and metrics that aren't front of mind thanks to Shareablee's depth of data interrogation. This makes our investment in the tool and the support a wise choice
• The subscription is very cost effective and the plan flexible enough to cater to our needs
• The learning curve is fairly steep meaning that initial time investment is a little high, but the support from the team helps make the transition from learner to a proficient user as pain-free and quick as possible

Incentivized

• I have had nothing but positive impacts from using Constant Contact.
• The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
• Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.

Incentivized