Conga Advantage CPQ vs. Dealfront

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Conga Advantage CPQ
Score 8.8 out of 10
N/A
Conga CPQ empowers sales, partners, and customers to efficiently configure complex products and services offerings, and provide personalized prices and quotes, utilizing codified product and pricing information - to drive higher win rates and a more pleasurable buying experience. Conga CPQ also helps to maintain a single price book, discounting structure, and quoting structure across all channels. With an API-first approach, configuration, pricing, or quoting…
$35
per month per user
Dealfront
Score 9.7 out of 10
Mid-Size Companies (51-1,000 employees)
Formed from the merger of Leadfeeder and Echobot, Dealfront is a Go-to-Market Platform for Europe used by businesses to find leads and close deals.N/A
Pricing
Conga Advantage CPQDealfront
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Conga Advantage CPQDealfront
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Conga Advantage CPQDealfront
Features
Conga Advantage CPQDealfront
CPQ
Comparison of CPQ features of Product A and Product B
Conga Advantage CPQ
8.2
64 Ratings
7% below category average
Dealfront
-
Ratings
Quote sharing/sending8.659 Ratings00 Ratings
Product configuration8.959 Ratings00 Ratings
Configuration options8.659 Ratings00 Ratings
Pricing rules8.359 Ratings00 Ratings
Price adjustment8.860 Ratings00 Ratings
Purchase history and open contracts7.248 Ratings00 Ratings
Guided selling/Sales portal8.045 Ratings00 Ratings
CPQ reporting & analytics6.453 Ratings00 Ratings
CPQ-CRM integration8.456 Ratings00 Ratings
Attachments to quotes8.854 Ratings00 Ratings
Order capturing8.430 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Conga Advantage CPQ
-
Ratings
Dealfront
7.7
1 Ratings
1% above category average
Data quality management00 Ratings7.01 Ratings
Automated sales alerts and tasks00 Ratings6.01 Ratings
Lead segmentation and distribution00 Ratings10.01 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Conga Advantage CPQ
-
Ratings
Dealfront
9.3
1 Ratings
22% above category average
Integrations with advertising platforms00 Ratings7.01 Ratings
Integrations with CRMs00 Ratings10.01 Ratings
Integrations with data storage tools00 Ratings10.01 Ratings
Integrations with lead automation tools00 Ratings10.01 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Conga Advantage CPQ
-
Ratings
Dealfront
8.5
1 Ratings
3% above category average
KPI analytics00 Ratings10.01 Ratings
Drop-off analytics00 Ratings7.01 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Conga Advantage CPQ
-
Ratings
Dealfront
10.0
1 Ratings
18% above category average
Conditional logic paths00 Ratings10.01 Ratings
Web embedding00 Ratings10.01 Ratings
Date picker00 Ratings10.01 Ratings
Best Alternatives
Conga Advantage CPQDealfront
Small Businesses
QuoteWerks
QuoteWerks
Score 9.7 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Medium-sized Companies
QuoteWerks
QuoteWerks
Score 9.7 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Enterprises
Everstage
Everstage
Score 9.1 out of 10
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Conga Advantage CPQDealfront
Likelihood to Recommend
8.6
(66 ratings)
1.2
(14 ratings)
Likelihood to Renew
9.8
(9 ratings)
10.0
(1 ratings)
Usability
8.0
(3 ratings)
10.0
(1 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
10.0
(2 ratings)
-
(0 ratings)
Support Rating
6.0
(4 ratings)
-
(0 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
Implementation Rating
1.0
(3 ratings)
-
(0 ratings)
User Testimonials
Conga Advantage CPQDealfront
Likelihood to Recommend
Conga
It is well suited to providing quick pricing recommendations, allowing those who are quoting to get our agreements out efficiently. Where I find there may be some limitations is around the details that it uses to establish recommendations and the overrides. For example it would be nice to have a way to set overrides for those criteria like length of agreement, etc. and have it apply across the board
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Leadfeeder
If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.
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Pros
Conga
  • The perceived power strength is that it is supposed to contain CPQ, Contract Management, Document generation and template manipulation, and cash/invoice process all in one wrapped package.
  • It was developed on the Force.com platform.
  • They provide multiple releases of their product per year.
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Leadfeeder
  • Research Quality versus invested Time is absolutely efficient and motivating. Quick Research or Standard Alerts, both are done easily with instant results.
  • Usability of the User Interface in any of the modules is very supportive. New Team members are trained in short time. Very much self-explaining.
  • The connectivity between the modules is great and saves time. Each module has its key topic, but in Connection with the other modules this practical tool turns out to be even smarter more and powerful.
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Cons
Conga
  • Our number one complaint with Conga CPQ has been speed. In my experience, Conga CPQ is extremely slow, especially for large orders.
  • In my opinion, the configuration methods of Conga CPQ are outdated and error-prone. One literally puts configurations into string-based custom settings, including the API field names. This often leads to deployment issues and run-time configuration errors.
  • In my experience, Conga CPQ is everything but simple to develop. You need things like a 12-step pricing callback to support custom pricing.
  • In my experience, Conga CPQ support is not responsive.
  • When it comes time to lock in a renewal contract for Conga CPQ, in my experience, they delay engagement, so you are truly behind the 8 ball when it comes time to decide if you are going to continue with Conga CPQ.
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Leadfeeder
  • Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.
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Likelihood to Renew
Conga
The rating is based on several things: 1) Ongoing support requirements being able to be addressed by cross training existing Salesforce administrators 2) Apttus superior corporate vision for the quote to cash space 3) Apttus execution of the corporate vision with automated agents (Max), and Artificial Intelligence/Machine Learning offerings to leverage the investment in Configure Price Quote 4) Apttus corporate health and investment in the product line
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Leadfeeder
Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.
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Usability
Conga
Conga CPQ is a great tool but lacks good support and [a] very limited knowledge base which doesn't include day to day errors which users face, thus leading us to support and take more time in turn. Also cart performance can be improved drastically which will enhance the user experience as the user doesn't have to wait for the pricing.
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Leadfeeder
Always found the system super intuitive to use. I've never been stuck finding what I'm looking for and the team has some very clear and easy to understand documentation online.
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Reliability and Availability
Conga
I have not heard of any issue
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Leadfeeder
No answers on this topic
Support Rating
Conga
Tier1/tier 2 support can only handle native functionality. Customizations have to be escalated to developers which aren’t included in the support program.

I go ahead and copy the people I directly worked with on implementation for assistance. I would rate them an 8 for support assistance.
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Leadfeeder
No answers on this topic
Online Training
Conga
We attended 5 hours worth of webinars early on.

We had to understand how objects worked to figure out how to structure our data.

I would have liked more in-depth training but it would have been an additional cost
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Leadfeeder
No answers on this topic
Implementation Rating
Conga
Be iterative. Take the opportunity to build a catalog based on how Apttus works well. Learn the tool yourself or use an SI. Take the time to build a configuration / pricing migration tool with X-Author for Excel or roll your own. Stick with OOTB Apttus as any customization will cost you every time a new version is released
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Leadfeeder
No answers on this topic
Alternatives Considered
Conga
We selected Apttus CPQ over SteelBrick due to the simplicity of SteelBrick's out of the box pricing and ability to customize quoted products. As a global organization with selling a highly configurable products, we felt the ability of Apttus to handle our requirements as standard functionalty rather than a customization was a material difference between the platforms.
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Leadfeeder
Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.
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Return on Investment
Conga
  • The ability to generate engineered configurations that is right by construction has reduced the cycle time of the customer engagement. The fact that we are able to guide the process and end up with a validated bill of material reduces the iterations with the customers.
  • As long as the validations rules are correct the generated bill of material is accurate. We are now looking at using Apttus to perform quality checks in our product rules since the tool is able to test different configurations quickly and efficiently.
  • Configuration that use to take weeks and consumed valuable engineering resources has been transformed to become a customer facing application that is simple enough for customer to self-service.
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Leadfeeder
  • It has helped support us to understand our market and if our website is properly communicating to and providing value to that market
  • We currently do not have the sales staff to go after potentially qualified organizations that visit the site but don't convert but it is a strategy we will employ at some point.
Read full review
ScreenShots

Conga Advantage CPQ Screenshots

Screenshot of the Product's Capabilities. It can validate any combination of rules & constraints with an unlimited number of configuration attributes​.Screenshot of the interface to model & deploy any pricing structure or strategy​ - pricing intelligence & discounting rules​ and profitability insights ​& margin visibility​.Screenshot of the interface for product & pricing configurations​, for simple and complex products.Screenshot of the quoting interface.

Dealfront Screenshots

Screenshot of Leadfeeder shows you the names of companies visiting your website.Screenshot of Leadfeeder prioritizes companies based on how active they've been on your website.Screenshot of Leadfeeder enriches your leads with company and contact information.Screenshot of Automatically update your CRM or get emails with lead data.