Constant Contact vs. DirectLync

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact
Score 7.8 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
DirectLync
Score 9.8 out of 10
Small Businesses (1-50 employees)
DirectLync is an all-in-one marketing platform that is designed to help small businesses achieve their sales and marketing goals. The platform brings together contact management, email marketing, social media management, and website CMS into one platform. It provides integrated reporting for all channels saving marketers hours a week in time spent collecting and analyzing data from different sources. Integrated reporting easily enables marketers to get a comprehensive view of their campaigns.…
$20
Month
Pricing
Constant ContactDirectLync
Editions & Modules
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Lead Gen & CRM
Starting at $449.00
per month
Premium
Starting at $80.00
per month
Basic
$20.00
Month
Essential
$99.00
Month
Pro
$249.00
Month
Premium
$599.00
Month
Offerings
Pricing Offerings
Constant ContactDirectLync
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe SMS Marketing tool can be added to any Core or Plus Constant Contact account. SMS is only available in the US for Core and Plus paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
More Pricing Information
Community Pulse
Constant ContactDirectLync
Top Pros
Top Cons

No answers on this topic

Features
Constant ContactDirectLync
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact
7.9
101 Ratings
2% below category average
DirectLync
8.5
1 Ratings
11% above category average
WYSIWYG email editor6.387 Ratings00 Ratings
Dynamic content8.487 Ratings00 Ratings
Ability to test dynamic content8.282 Ratings00 Ratings
Landing pages8.561 Ratings00 Ratings
A/B testing6.858 Ratings00 Ratings
Mobile optimization8.386 Ratings00 Ratings
Email deliverability reporting8.997 Ratings8.01 Ratings
List management8.299 Ratings9.01 Ratings
Triggered drip sequences7.451 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact
7.8
98 Ratings
1% above category average
DirectLync
-
Ratings
Dashboards8.188 Ratings00 Ratings
Standard reports7.996 Ratings00 Ratings
Custom reports7.458 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Constant Contact
7.8
50 Ratings
6% below category average
DirectLync
-
Ratings
URL Validation8.231 Ratings00 Ratings
Link Tracking7.834 Ratings00 Ratings
Image Validation8.732 Ratings00 Ratings
Inbox Display8.435 Ratings00 Ratings
Email Accessibility Tools7.928 Ratings00 Ratings
Spelling and Grammar Check7.039 Ratings00 Ratings
Spam Testing6.226 Ratings00 Ratings
Email Previews8.349 Ratings00 Ratings
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Constant ContactDirectLync
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Score 10.0 out of 10
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Score 8.9 out of 10
Medium-sized Companies
Emma by Marigold
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Score 8.6 out of 10
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monday marketer
Score 8.9 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Kentico Xperience
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Score 7.6 out of 10
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User Ratings
Constant ContactDirectLync
Likelihood to Recommend
6.9
(116 ratings)
10.0
(1 ratings)
Likelihood to Renew
9.6
(23 ratings)
-
(0 ratings)
Usability
9.0
(10 ratings)
-
(0 ratings)
Availability
9.0
(2 ratings)
-
(0 ratings)
Performance
10.0
(2 ratings)
-
(0 ratings)
Support Rating
10.0
(9 ratings)
-
(0 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(5 ratings)
-
(0 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Constant ContactDirectLync
Likelihood to Recommend
Constant Contact
Constant Contact is the best tool for communicating information in an attractive way to multiple people with customizable pictures, content, and links. It is also the best option for tracking information regarding what constituents received the email, clicked through, unsubscribed, etc. This platform makes keeping track of data for multiple levels of constituents manageable.
Read full review
DirectLync
Girls PACT receives regular compliments on its website! The audience for our website is potential donors. DirectLync nailed it! The design is clean, modern, professional, user friendly, intuitive and really represents our brand. They gave us some great coaching and guidance as we were creating and preparing content. It was a really fun project!
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Pros
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
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DirectLync
  • DirectLync is knowledgeable in their field, which saves us time (and money).
  • They have a creative team onsite to answer questions promptly.
  • Regularly updating products and services to better serve its customers.
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Cons
Constant Contact
  • Drag and drop interface can be buggy. For example, when you drag in a component, sometimes the email template keeps scrolling, so you're not able to actually drop in the component.
  • Reporting is a bit confusing. There are 2 different ways to access reporting and I believe only one of them allowed you to view click rates for embedded links.
  • Limitations on the drag and drop interface. For example, you're not able to create a sidebar that spans the entire length of the email, which was a request from a client.
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DirectLync
  • Girls PACT is located in Los Angeles. Newsletters are scheduled for PST, yet distributed on EST. It’s an odd glitch and may be a user error.
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Likelihood to Renew
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
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DirectLync
No answers on this topic
Usability
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
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DirectLync
No answers on this topic
Reliability and Availability
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
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DirectLync
No answers on this topic
Performance
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
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DirectLync
No answers on this topic
Support Rating
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
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DirectLync
No answers on this topic
Implementation Rating
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
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DirectLync
No answers on this topic
Alternatives Considered
Constant Contact
We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.
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DirectLync
No answers on this topic
Scalability
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
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DirectLync
No answers on this topic
Return on Investment
Constant Contact
  • Good email marketing option that we need to expand on
  • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
  • Very affordable and we plan in keeping it as a resource
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DirectLync
  • DirectLync has saved our marketing budget thousands of dollars! They have been so generous supporting the marketing needs of Girls PACT, a nonprofit organization.
Read full review
ScreenShots

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.

DirectLync Screenshots

Screenshot of Home DashboardScreenshot of Email EditorScreenshot of List SegmentationScreenshot of Social media channel reportScreenshot of Scheduled postScreenshot of Marketing Calendar