Constant Contact vs DirectLync | TrustRadius

What users are saying about

Score 7.6 out of 10

Based on 556 reviews and ratings

Score 9.7 out of 10

Based on 2 reviews and ratings

Feature Rating Comparison

Constant Contact

DirectLync

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Constant Contact

DirectLync

Dashboards

Standard reports

Custom reports

Pros

We are a huge fan of the numerous templates that may be used for designing emails.
Constant Contact also allows for our organization's brand (logo, colors, and fonts) to be easily incorporated into designs.
The metrics and data gathered from email campaigns is very detailed and helpful.

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Verified User

Employee in Marketing

Non-Profit Organization Management Company, 1-10 employees

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DirectLync is knowledgeable in their field, which saves us time (and money).
They have a creative team onsite to answer questions promptly.
Regularly updating products and services to better serve its customers.

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Michelle Shegda

Founder, Chief Operating Officer

Girls PACTNon-profit Organization Management, 1-10 employees

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Cons

This system is great and I do not have much to say against, I just wish they could improve the search filter of email campaigns made previously, and include a search field that allows you to find campaigns related to the phrase name included in that field of search.
I really don't have any dislikes with the software now that I am familiar with the product.

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Verified User

Professional in Finance and Accounting

Human Resources Company, 1001-5000 employees

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Girls PACT is located in Los Angeles. Newsletters are scheduled for PST, yet distributed on EST. It’s an odd glitch and may be a user error.

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Michelle Shegda

Founder, Chief Operating Officer

Girls PACTNon-profit Organization Management, 1-10 employees

View all 1 answers on this topic

Likelihood to Renew

Constant Contact 8.0

Based on 19 answers

There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

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Ty Swartz, CPP, USN Ret.

Multimedia Communications Supervisor

Virginia Beach City GovernmentGovernment Administration, 5001-10,000 employees

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No score

No answers yet

No answers on this topic

Usability

Constant Contact 8.9

Based on 8 answers

There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

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Owner, Consultant

AZ Social Media WizInternet, Myself Only

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No score

No answers yet

No answers on this topic

Reliability and Availability

Constant Contact 9.0

Based on 2 answers

No major problems in sending out the email campaigns and accessing the analytics

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Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

Performance

Constant Contact 10.0

Based on 2 answers

The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Support Rating

Constant Contact 3.0

Based on 8 answers

I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

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Verified User

Administrative Assistant in Marketing

Real Estate Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Implementation Rating

Constant Contact 8.0

Based on 4 answers

Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

View all 4 answers on this topic

No score

No answers yet

No answers on this topic

Alternatives Considered

I think if I were coming in with nothing in hand, I would have chosen MailChimp over Constant Contact. Constant Contact won because it was the incumbent and we're satisfied.The time and operating cost of moving from one platform to another was higher than the expected return on that change. I don't think anything about Constant Contact is much better or worse, in my view, than the other.Pretty lukewarm, I know. But it's honest!

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Chief Operating Officer

Reflexive Performance ResetSports, 1-10 employees

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No answers on this topic

Scalability

Constant Contact 10.0

Based on 1 answer

Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

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Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Return on Investment

Many of our clients use a variety of email management services, and Constant Contact is usually chief among them. This keeps our team sharp and up to date for customer service inquiries.
Constant Contact is extremely reliable. It's been applicable and has grown with trends in digital marketing over the last decade to stay at the top as a best-in-class provider.
The reporting tools help to give a sense of how well campaigns are performing (or not performing) and gives insight on how to create future campaigns in more effective ways.
The lack of Google Analytics integration on the app is a hinderance for marketing managers who use the robust API on a variety of other platforms that seamlessly integrate with the service.
Higher pricing for integrating social media and surveys, and other additional service, is a drawback for the average user on a budget – especially when competitors offer those services for free.

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Digital Marketing Manager

LGD CommunicationsMarketing and Advertising, 11-50 employees

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DirectLync has saved our marketing budget thousands of dollars! They have been so generous supporting the marketing needs of Girls PACT, a nonprofit organization.

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Michelle Shegda

Founder, Chief Operating Officer

Girls PACTNon-profit Organization Management, 1-10 employees

View all 1 answers on this topic

Screenshots

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See All (9) DirectLync Screenshots

Pricing Details

General

Free Trial

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Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Constant Contact Editions & Modules

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Additional Pricing Details

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General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

DirectLync Editions & Modules

Edition

Basic	$20¹
Essential	$99¹
Pro	$249¹
Premium	$599¹

Month

Additional Pricing Details

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Rating Summary

Constant Contact

DirectLync

Constant Contact

DirectLync

Constant Contact

DirectLync

Constant Contact

DirectLync

Constant Contact

DirectLync

Constant Contact

DirectLync

Constant Contact

DirectLync

Constant Contact

DirectLync

Constant Contact

DirectLync

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