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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Constant Contact

    Score8 out of 10
    N/AConstant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

    $12

    per month

    ServiceNow AI Platform

    Score8.4 out of 10
    N/AThe ServiceNow AI Platform is the company's workflow automation solution, and it is the unified foundation for every ServiceNow product. It brings together AI, data, workflows, and security to execute work across IT, CRM, employee experience, risk and security, and app development.N/A
    Pricing
    Constant ContactServiceNow AI Platform
    Editions & Modules
    Lite
    Starting at $12.00
    per month
    Standard
    Starting at $35.00
    per month
    Premium
    Starting at $80.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Constant ContactServiceNow AI Platform
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsThe SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.—
    More Pricing Information
    Community Pulse
    Constant ContactServiceNow AI Platform
    Considered Both Products
    Constant Contact
    No answer on this topic
    ServiceNow
    No answer on this topic
    Key User Insights
    Would buy again
    85%
    Would buy again
    61 Answers
    93%
    Would buy again
    27 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    61 Answers
    100%
    Delivers good value for the price
    24 Answers
    Happy with the feature set
    85%
    Happy with the feature set
    61 Answers
    97%
    Happy with the feature set
    28 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    42 Answers
    100%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    46 Answers
    100%
    Implementation went as expected
    19 Answers
    Features
    Constant ContactServiceNow AI Platform
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Constant Contact and ServiceNow AI Platform
    Feature
    Constant Contact
    9.0
    120 Ratings
    11% above category average
    ServiceNow AI Platform
    -
    Ratings
    WYSIWYG email editor9.7102 Ratings00 Ratings
    Dynamic content9.7104 Ratings00 Ratings
    Ability to test dynamic content8.582 Ratings00 Ratings
    Landing pages9.378 Ratings00 Ratings
    A/B testing8.473 Ratings00 Ratings
    Mobile optimization8.686 Ratings00 Ratings
    Email deliverability reporting9.9116 Ratings00 Ratings
    List management9.3118 Ratings00 Ratings
    Triggered drip sequences8.062 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Constant Contact and ServiceNow AI Platform
    Feature
    Constant Contact
    8.5
    117 Ratings
    11% above category average
    ServiceNow AI Platform
    -
    Ratings
    Dashboards8.488 Ratings00 Ratings
    Standard reports9.8115 Ratings00 Ratings
    Custom reports7.558 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Constant Contact and ServiceNow AI Platform
    Feature
    Constant Contact
    8.4
    69 Ratings
    3% above category average
    ServiceNow AI Platform
    -
    Ratings
    URL Validation8.231 Ratings00 Ratings
    Link Tracking7.934 Ratings00 Ratings
    Image Validation8.932 Ratings00 Ratings
    Inbox Display8.635 Ratings00 Ratings
    Email Accessibility Tools7.928 Ratings00 Ratings
    Spelling and Grammar Check9.856 Ratings00 Ratings
    Spam Testing6.026 Ratings00 Ratings
    Email Previews9.968 Ratings00 Ratings
    Best Alternatives
    Constant ContactServiceNow AI Platform
    Small Businesses
    Mad Mimi
    Score10 out of 10
    airSlate WorkFlow
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Microsoft Power Automate
    Score8.5 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Microsoft Power Automate
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Constant ContactServiceNow AI Platform
    Likelihood to Recommend
    9.8
    (135 ratings)
    9.1
    (29 ratings)
    Likelihood to Renew
    9.9
    (23 ratings)
    7.0
    (2 ratings)
    Usability
    10.0
    (12 ratings)
    9.1
    (22 ratings)
    Availability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (9 ratings)
    7.6
    (20 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (5 ratings)
    10.0
    (1 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.5
    (6 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    7.2
    (2 ratings)
    User Testimonials
    Constant ContactServiceNow AI Platform
    Likelihood to Recommend
    Constant Contact
    Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
    Incentivized
    Read full review
    ServiceNow
    ITSM is straight forward creation of Incidents and Requests. It can get more confusing as you layer more modules on top of it with event management, risk, project, etc. It also becomes more costly as everything is a different license. Integration between other external applications is very easy to do with their API. You can easily create endpoints for external apps to talk to or create REST messages for the platform to reach out directly.
    Incentivized
    Read full review
    Pros
    Constant Contact
    • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
    • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
    • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
    • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
    Read full review
    ServiceNow
    • The ServiceNow platform is very good at incident management.
    • ServiceNow as an ITSM system is very as it integrates with a lot of different systems.
    • The CMDB module of ServiceNow effectively makes relationships between configuration items and other infrastructure objects in ServiceNow.
    Incentivized
    Read full review
    Cons
    Constant Contact
    • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
    • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
    Incentivized
    Read full review
    ServiceNow
    • The ServiceNow performance speed has big room for improvement, as it is quite slow in loading Dashboards with more than 5-6 widgets. We are keeping our ServiceNow version up to date with latest releases.
    • Usually there are issues with having multiple ServiceNow tabs open in the browser and have different dashboards open in those tabs.
    • The way of showing a history log of all activities on Incident ticket is not optimal and easy to use or search in and have very old design.
    Incentivized
    Read full review
    Likelihood to Renew
    Constant Contact
    There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
    Read full review
    ServiceNow
    While we are very likely to renew, we are also assessing if we should renew all of what we currently subscribe to as we try to reduce costs. Some parts of the business feel there may be a better tool out there to fit their process requirements. We are currently working with them to identify what those requirements are to see if it makes sense while also pointing out a reduced cost of tooling is not always the best fit if we have an increased cost of customization and maintenance between tools.
    Incentivized
    Read full review
    Usability
    Constant Contact
    There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
    Read full review
    ServiceNow
    It provides a lot of modification options which is wonderful for certain team usage but becomes too much of a job when it comes to the Service Desk. Also on the app support side, since too much information can be carried, it affects the GUI and makes it complex.
    Incentivized
    Read full review
    Reliability and Availability
    Constant Contact
    No major problems in sending out the email campaigns and accessing the analytics
    Incentivized
    Read full review
    ServiceNow
    No answers on this topic
    Performance
    Constant Contact
    The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
    Read full review
    ServiceNow
    No answers on this topic
    Support Rating
    Constant Contact
    I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
    Read full review
    ServiceNow
    I was not in the team that take care of the installation of ServiceNow but their feedback was very positive. Go live was done by the planned date and their support at the beginning provided always a timely response. Their customer service is friendly and easy to reach. Today we don't use their customer service anymore because we have an internal IT dedicated to maintaining the system.
    Incentivized
    Read full review
    Implementation Rating
    Constant Contact
    Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
    Read full review
    ServiceNow
    We went through a re-implementation last year with a partner and were very pleased with the outcome. We looked at several partners and chose one that was able to provide an entire scope and cost upfront of what would be required to complete our requirements. We worked very closely with the dedicated team assigned to our project throughout the process and they fully delivered on all of our requirements that we presented in the initial scope.
    Incentivized
    Read full review
    Alternatives Considered
    Constant Contact
    Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
    Read full review
    ServiceNow
    I've used Freshservice which is very similar to ServiceNow. I can definitely say ServiceNow performs better in a larger environment. Freshservice is usually used in smaller organization or less complx environment. Plus the ServiceNow reporting and dashboard features are more accurate than Freshservice. ServiceNow is a bit costly but gives way more features that really helps my organization.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Constant Contact
    No answers on this topic
    ServiceNow
    1. It is not great when they can't seperate apps/products from a particular sku, forcing you to make a business case for a larger portion of functionlity than your current business case seeks to address. 2. ServiceNow reps are able to work with you when economies of scale are projected out. They are willing to start at a desired tier and provide pricing at applicable upgraded tiers
    Read full review
    Scalability
    Constant Contact
    Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
    Incentivized
    Read full review
    ServiceNow
    No answers on this topic
    Professional Services
    Constant Contact
    No answers on this topic
    ServiceNow
    Very easy to use. Capture more data from the Incident and problem management. Easier to escalate and following the change management process to resole the issues.
    Incentivized
    Read full review
    Return on Investment
    Constant Contact
    • I have had nothing but positive impacts from using Constant Contact.
    • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
    • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
    Incentivized
    Read full review
    ServiceNow
    • Fast implementation of our Sales & Operation/Projects controls and process - tool adapted to our needs, not us to adapt to the tool.
    • Once we are a consulting/implementation company, our customers are happy to see that we use what we sell, and it is easy to show them how this platform/tool can have an impact on our own business.
    Incentivized
    Read full review
    ScreenShots

    Constant Contact Screenshots

    Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of an example automation workflow. These help to ensure a business's marketing is always on.Screenshot of some of the available pre-built email templates, that can be edited with the included drag-and-drop email editor.Screenshot of the Social Posting tool, used to plan and post social media messaging across platforms.Screenshot of the SMS Marketing feature.Screenshot of some of Constant Contact's available integrations.