Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.
$489
Optimizely Content Management System
Score 8.7 out of 10
N/A
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.
Out of those listed, only Umbraco is applicable as it can be directly compared to Optimizely CMS (with the other 3 being Headless solutions, which should instead be compared with Optimizely Headless, which I haven't worked with)
Umbraco offers a really visual experience and far …
Contentful is well suited for folks who want a simple, clean, easy-to-use interface for a JAVASCRIPT website. If you do not want a javascript website you should look [elsewhere].
It's definitely well suited for a large organization where you need to have multiple users paying attention to the content on specific pages, especially pages that are buried in a robust site. It's great for that, for the non-techie to be able to edit the information on their page, so to speak. Where I think it could be more robust is in the ability to kind of support more multimedia content and maybe make it a little bit easier to do forms because it has a capability obviously, but to some extent that is too complex for the non-techie to be able to create their own form as well as just some of the content blocks. I mean, I'm sure that a lot of time has been spent studying the complexity of that and whether the non-techie can manage something like a block. But I've found in my experience that even just basic group content block that's like the accordion, if you will, is too difficult for the non-techie person to be able to edit.
The new Contentful "branches" feature looked promising (it appears to mirror a git-like repository) but it requires the CLI, which isn't necessarily practical for teams that aren't current CLI users. It would be nice if the management of this feature were available via the UI (without that it causes more confusion than anything).
The Contentful data modeling method makes for a bit of an awkward SDK developer experience in some strongly typed languages like Java. Most things that you might need can be accomplished, but it feels like the experience could be smoother.
It would be nice if there were a way to migrate data between spaces (e.g. from your staging space to production).
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
Optimizely puts a clear emphasis on making this usable for people that do not have a coding background. It's tabs are easy to navigate and make it very straightforward when searching for capabilities needed for building a website. The workflow management platform especially makes content approval processes which can typically get jumbled and overlogged, become simple and manageable.
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery
It's comparable to the ones that I mentioned in most ways. I selected this product because it was the easiest and most affordable. Easiest in terms of we already were on the Optimizely platform, so to go to another would be lots of work time and money. So it was truly the least path of resistance.
