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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contentful

    Score7.6 out of 10
    N/AContentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.

    $0

    SAP Customer Data Solutions

    Score8.1 out of 10
    N/AThe SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
    Pricing
    ContentfulSAP Customer Data Solutions
    Editions & Modules
    Lite
    $300
    per month
    Community
    Free
    Enterprise
    Custom
    No answers on this topic
    Offerings
    Pricing Offerings
    ContentfulSAP Customer Data Solutions
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ContentfulSAP Customer Data Solutions
    Considered Both Products
    Contentful
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    98%
    Would buy again
    50 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    100%
    Delivers good value for the price
    44 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    100%
    Happy with the feature set
    51 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    37 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    93%
    Implementation went as expected
    39 Answers
    Features
    ContentfulSAP Customer Data Solutions
    Security
    Comparison of Security features of Contentful and SAP Customer Data Solutions
    Feature
    Contentful
    8.5
    10 Ratings
    3% above category average
    SAP Customer Data Solutions
    -
    Ratings
    Role-based user permissions8.510 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Contentful and SAP Customer Data Solutions
    Feature
    Contentful
    9.5
    12 Ratings
    20% above category average
    SAP Customer Data Solutions
    -
    Ratings
    API9.311 Ratings00 Ratings
    Internationalization / multi-language9.79 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Contentful and SAP Customer Data Solutions
    Feature
    Contentful
    7.8
    13 Ratings
    1% below category average
    SAP Customer Data Solutions
    -
    Ratings
    WYSIWYG editor7.34 Ratings00 Ratings
    Code quality / cleanliness9.58 Ratings00 Ratings
    Admin section9.311 Ratings00 Ratings
    Page templates7.64 Ratings00 Ratings
    Library of website themes7.52 Ratings00 Ratings
    Mobile optimization / responsive design4.57 Ratings00 Ratings
    Publishing workflow9.312 Ratings00 Ratings
    Form generator7.01 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Contentful and SAP Customer Data Solutions
    Feature
    Contentful
    9.4
    12 Ratings
    22% above category average
    SAP Customer Data Solutions
    -
    Ratings
    Content taxonomy10.011 Ratings00 Ratings
    SEO support10.09 Ratings00 Ratings
    Bulk management9.08 Ratings00 Ratings
    Availability / breadth of extensions9.08 Ratings00 Ratings
    Community / comment management9.01 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of Contentful and SAP Customer Data Solutions
    Feature
    Contentful
    -
    Ratings
    SAP Customer Data Solutions
    7.8
    27 Ratings
    5% below category average
    Tag library00 Ratings7.826 Ratings
    Tag variable mapping00 Ratings7.824 Ratings
    Ease of writing custom tags00 Ratings7.825 Ratings
    Rules-driven tag execution00 Ratings7.825 Ratings
    Tag performance monitoring00 Ratings8.024 Ratings
    Page load times00 Ratings7.925 Ratings
    Mobile app tagging00 Ratings7.524 Ratings
    Library of JavaScript extensions00 Ratings7.623 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Contentful and SAP Customer Data Solutions
    Feature
    Contentful
    -
    Ratings
    SAP Customer Data Solutions
    7.5
    28 Ratings
    8% below category average
    Standard visitor segmentation00 Ratings8.028 Ratings
    Behavioral visitor segmentation00 Ratings8.027 Ratings
    Traffic allocation control00 Ratings4.327 Ratings
    Website personalization00 Ratings9.926 Ratings
    Customer Data Management
    Comparison of Customer Data Management features of Contentful and SAP Customer Data Solutions
    Feature
    Contentful
    -
    Ratings
    SAP Customer Data Solutions
    6.4
    29 Ratings
    24% below category average
    Account Scoring00 Ratings8.027 Ratings
    Customer Data Governance00 Ratings8.928 Ratings
    Data Connectors00 Ratings4.329 Ratings
    Data Enhancement00 Ratings5.229 Ratings
    Data Ingestion00 Ratings6.129 Ratings
    Data Storage00 Ratings2.529 Ratings
    Data Visibility00 Ratings8.029 Ratings
    Event Data00 Ratings6.127 Ratings
    Identity Resolution00 Ratings8.927 Ratings
    Best Alternatives
    ContentfulSAP Customer Data Solutions
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Twilio Segment
    Score8.4 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Treasure AI
    Score9 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ContentfulSAP Customer Data Solutions
    Likelihood to Recommend
    8.3
    (13 ratings)
    9.0
    (58 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.5
    (10 ratings)
    Usability
    9.0
    (3 ratings)
    9.1
    (7 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (57 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (7 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (8 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (2 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (7 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    4.5
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    4.5
    (1 ratings)
    User Testimonials
    ContentfulSAP Customer Data Solutions
    Likelihood to Recommend
    Contentful
    It's a great all rounder for content projects. It's easy in the basics and powerful in the complex, data heavy scenarios. Extending the platform is straightforward and the SDK gives you everything you need. If you have many many varying content types , it gets expensive and perhaps not the best choice .
    Incentivized
    Read full review
    SAP
    It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
    Incentivized
    Read full review
    Pros
    Contentful
    • Flexible. This CMS can be easily extended and provide access to dynamic content
    • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
    • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
    Incentivized
    Read full review
    SAP
    • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
    • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
    • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
    Incentivized
    Read full review
    Cons
    Contentful
    • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
    • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
    • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
    Incentivized
    Read full review
    SAP
    • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
    • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
    Incentivized
    Read full review
    Likelihood to Renew
    Contentful
    No answers on this topic
    SAP
    On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
    Incentivized
    Read full review
    Usability
    Contentful
    It is a very easy to use and configure application. I find that it is on the user to manage the content after the models have been created, yet I still do not encounter issues finding or creating new components for our site. It is easy to set up and easy to navigate.
    Incentivized
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    SAP
    We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
    Read full review
    Reliability and Availability
    Contentful
    No answers on this topic
    SAP
    The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.
    Incentivized
    Read full review
    Performance
    Contentful
    No answers on this topic
    SAP
    There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
    Read full review
    Support Rating
    Contentful
    No answers on this topic
    SAP
    We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
    Read full review
    In-Person Training
    Contentful
    No answers on this topic
    SAP
    because it was made directly in the company
    Incentivized
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    Online Training
    Contentful
    No answers on this topic
    SAP
    They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
    Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
    Read full review
    Implementation Rating
    Contentful
    No answers on this topic
    SAP
    There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
    Read full review
    Alternatives Considered
    Contentful
    Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery
    Incentivized
    Read full review
    SAP
    Resources and specialized IT personnel is needed for the effective administration and deployment of Informatica Customer 360. This resource-intensive for smaller organizations. Although Informatica has the ability to integrate, the process of setting up and establishing these integrations can be difficult and may call for programming experience.
    Incentivized
    Read full review
    Scalability
    Contentful
    No answers on this topic
    SAP
    because the platform actually allows you to scale at any time if designed following best practices
    Incentivized
    Read full review
    Return on Investment
    Contentful
    • Contentful has saved us valuable development time that was previously spent doing deploys for minor content updates.
    • Contentful has helped us maintain consistent documentation, reducing time needed to review for consistency.
    • Can't say we've really experienced any negative ROI impacts from using Contentful, but we've run into some limitations in adding too many content models and the next pricing tier is substantially more expensive.
    Incentivized
    Read full review
    SAP
    • Having a single, stremlined point of entry for the customers improves the overall customer experience
    • By the same reason, maintenance costs are reduced because interventions focus on a single object
    • It's versatile in its integration so there is no need to change the surrounding software ecosystem
    Incentivized
    Read full review
    ScreenShots

    Contentful Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    SAP Customer Data Solutions Screenshots

    Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform