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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contentful

    Score7.6 out of 10
    N/AContentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.

    $0

    Sprinklr Social

    Score8.8 out of 10
    N/ASprinklr Social is a Social Media Management platform for enterprise teams managing social publishing, scheduling, engagement, and employee advocacy. It centralizes social operations across more than 30 social and messaging channels for distributed marketing, communications, and customer-facing teams. The platform also supports Social Media Publishing, Employee Advocacy, and Social Media Analytics through content scheduling, approved employee content sharing, and…N/A
    Pricing
    ContentfulSprinklr Social
    Editions & Modules
    Lite
    $300
    per month
    Community
    Free
    Enterprise
    Custom
    Custom Social Media Management Solution
    Custom, quote-based pricing
    per year
    Offerings
    Pricing Offerings
    ContentfulSprinklr Social
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details—Pricing is completely custom, quote-based upon request.
    More Pricing Information
    Community Pulse
    ContentfulSprinklr Social
    Considered Both Products
    Contentful
    No answer on this topic
    Sprinklr
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    92%
    Would buy again
    11 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    100%
    Happy with the feature set
    12 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    100%
    Implementation went as expected
    8 Answers
    Features
    ContentfulSprinklr Social
    Security
    Comparison of Security features of Contentful and Sprinklr Social
    Feature
    Contentful
    8.5
    10 Ratings
    3% above category average
    Sprinklr Social
    -
    Ratings
    Role-based user permissions8.510 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Contentful and Sprinklr Social
    Feature
    Contentful
    9.5
    12 Ratings
    20% above category average
    Sprinklr Social
    -
    Ratings
    API9.311 Ratings00 Ratings
    Internationalization / multi-language9.79 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Contentful and Sprinklr Social
    Feature
    Contentful
    7.8
    13 Ratings
    1% below category average
    Sprinklr Social
    -
    Ratings
    WYSIWYG editor7.34 Ratings00 Ratings
    Code quality / cleanliness9.58 Ratings00 Ratings
    Admin section9.311 Ratings00 Ratings
    Page templates7.64 Ratings00 Ratings
    Library of website themes7.52 Ratings00 Ratings
    Mobile optimization / responsive design4.57 Ratings00 Ratings
    Publishing workflow9.312 Ratings00 Ratings
    Form generator7.01 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Contentful and Sprinklr Social
    Feature
    Contentful
    9.4
    12 Ratings
    22% above category average
    Sprinklr Social
    -
    Ratings
    Content taxonomy10.011 Ratings00 Ratings
    SEO support10.09 Ratings00 Ratings
    Bulk management9.08 Ratings00 Ratings
    Availability / breadth of extensions9.08 Ratings00 Ratings
    Community / comment management9.01 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Contentful and Sprinklr Social
    Feature
    Contentful
    -
    Ratings
    Sprinklr Social
    7.7
    57 Ratings
    1% above category average
    Boolean keyword searches00 Ratings8.450 Ratings
    Filtering out noise/spam00 Ratings7.753 Ratings
    Sentiment analysis00 Ratings7.354 Ratings
    Broad channel coverage00 Ratings7.253 Ratings
    Publishing
    Comparison of Publishing features of Contentful and Sprinklr Social
    Feature
    Contentful
    -
    Ratings
    Sprinklr Social
    7.8
    57 Ratings
    4% below category average
    Content planning and scheduling00 Ratings7.854 Ratings
    Audience targeting00 Ratings8.249 Ratings
    Content optimization00 Ratings7.647 Ratings
    Workflow management00 Ratings7.851 Ratings
    Engagement
    Comparison of Engagement features of Contentful and Sprinklr Social
    Feature
    Contentful
    -
    Ratings
    Sprinklr Social
    8.4
    56 Ratings
    3% above category average
    Automated routing and prioritization00 Ratings8.348 Ratings
    Customer interaction histories00 Ratings8.454 Ratings
    Bulk actions00 Ratings8.552 Ratings
    Marketing
    Comparison of Marketing features of Contentful and Sprinklr Social
    Feature
    Contentful
    -
    Ratings
    Sprinklr Social
    7.1
    49 Ratings
    8% below category average
    Lead generation00 Ratings7.135 Ratings
    Content marketing00 Ratings8.241 Ratings
    Paid media management00 Ratings5.936 Ratings
    Campaigns and promotions00 Ratings7.243 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Contentful and Sprinklr Social
    Feature
    Contentful
    -
    Ratings
    Sprinklr Social
    6.8
    60 Ratings
    20% below category average
    Twitter00 Ratings9.457 Ratings
    Facebook00 Ratings7.458 Ratings
    LinkedIn00 Ratings6.344 Ratings
    Google+00 Ratings6.230 Ratings
    Instagram00 Ratings7.257 Ratings
    Pinterest00 Ratings5.930 Ratings
    YouTube00 Ratings5.242 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Contentful and Sprinklr Social
    Feature
    Contentful
    -
    Ratings
    Sprinklr Social
    8.1
    59 Ratings
    5% above category average
    Campaign success analytics00 Ratings8.055 Ratings
    Real-time tracking00 Ratings8.458 Ratings
    Competitor analysis00 Ratings8.041 Ratings
    Account management
    Comparison of Account management features of Contentful and Sprinklr Social
    Feature
    Contentful
    -
    Ratings
    Sprinklr Social
    7.6
    57 Ratings
    4% below category average
    Role-based user permissions & privileges00 Ratings8.556 Ratings
    Mobile access00 Ratings6.850 Ratings
    Best Alternatives
    ContentfulSprinklr Social
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ContentfulSprinklr Social
    Likelihood to Recommend
    8.3
    (13 ratings)
    9.0
    (85 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (29 ratings)
    Usability
    9.0
    (3 ratings)
    7.3
    (13 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (5 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (34 ratings)
    In-Person Training
    -
    (0 ratings)
    7.0
    (2 ratings)
    Online Training
    -
    (0 ratings)
    8.4
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (5 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    ContentfulSprinklr Social
    Likelihood to Recommend
    Contentful
    It's a great all rounder for content projects. It's easy in the basics and powerful in the complex, data heavy scenarios. Extending the platform is straightforward and the SDK gives you everything you need. If you have many many varying content types , it gets expensive and perhaps not the best choice .
    Incentivized
    Read full review
    Sprinklr
    In my perspective, I would say Sprinklr Modern Sales &
    Engagement is best suited for teams and organizations who are more involved in
    automating social media activities, getting a great analytical report on
    activity engagement, and generating lists and bolds that helps determine the
    trends and events, etc. One of the best tools that one could use for clients
    with every information they would need.
    Incentivized
    Read full review
    Pros
    Contentful
    • Flexible. This CMS can be easily extended and provide access to dynamic content
    • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
    • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
    Incentivized
    Read full review
    Sprinklr
    • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
    • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
    • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
    Incentivized
    Read full review
    Cons
    Contentful
    • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
    • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
    • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
    Incentivized
    Read full review
    Sprinklr
    • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
    • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
    Incentivized
    Read full review
    Likelihood to Renew
    Contentful
    No answers on this topic
    Sprinklr
    I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
    Read full review
    Usability
    Contentful
    It is a very easy to use and configure application. I find that it is on the user to manage the content after the models have been created, yet I still do not encounter issues finding or creating new components for our site. It is easy to set up and easy to navigate.
    Incentivized
    Read full review
    Sprinklr
    The user interface, training via Sprinklr university and detailed articles on almost every topic in the knowledge portal make Sprinklr a complete package. This is also GDPR compliant, helping us stay good with the info security. The layout of the navigation is easy and anyone new to the tool won't be overwhelmed
    Incentivized
    Read full review
    Reliability and Availability
    Contentful
    No answers on this topic
    Sprinklr
    Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
    Read full review
    Performance
    Contentful
    No answers on this topic
    Sprinklr
    Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
    Read full review
    Support Rating
    Contentful
    No answers on this topic
    Sprinklr
    Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
    Incentivized
    Read full review
    In-Person Training
    Contentful
    No answers on this topic
    Sprinklr
    I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
    Read full review
    Online Training
    Contentful
    No answers on this topic
    Sprinklr
    Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
    Read full review
    Implementation Rating
    Contentful
    No answers on this topic
    Sprinklr
    The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
    Read full review
    Alternatives Considered
    Contentful
    Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery
    Incentivized
    Read full review
    Sprinklr
    As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
    Incentivized
    Read full review
    Scalability
    Contentful
    No answers on this topic
    Sprinklr
    Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
    Read full review
    Return on Investment
    Contentful
    • Contentful has saved us valuable development time that was previously spent doing deploys for minor content updates.
    • Contentful has helped us maintain consistent documentation, reducing time needed to review for consistency.
    • Can't say we've really experienced any negative ROI impacts from using Contentful, but we've run into some limitations in adding too many content models and the next pricing tier is substantially more expensive.
    Incentivized
    Read full review
    Sprinklr
    • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
    • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
    • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
    Read full review
    ScreenShots

    Contentful Screenshots

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