Contentsquare, now with Hotjar vs. Cvent Hotel RFP Management

Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.

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For me, I'm in a college town so when we have a tournament we get flooded with RFPs from schools for the same dates. Lead Scoring allows me to see which of the leads is better suited for our needs over those dates. For example, a school that only wants to stay for one night because they are only an hour away is less desirable than a school that has to fly in and needs to stay for 4 nights!

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• Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
• Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
• Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
• Hotjar has a poll function, so you can have polls on your website.

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• Leverage real data and analytics to inform your strategy.
• Consider setting up more than one lead scoring model.
• Focus on high-value website actions and engagements.
• Don't assign points for every email open.
• Use negative attributes/scoring to avoid inflated scores.

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• Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
• I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
• Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.

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• \New channels, mediums and metrics influencing the customer journey are introduced every day.
• Committing to a lead scoring model that doesn't dynamically adjust as your customers do, will produce inaccuracies.
• Without manually adjusting on a regular basis, miscalculations won't be addressed in a timely manner.

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For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on

It is fairly easy to use, easy to explain, and easy to learn even for a non-techie like me. I admit I was a little intimidated when it was recommended by my developers, but I learned afterwards that there really was nothing to worry about. My experience has been awesome so far!

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Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.

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Cvent is well suited for planners and those they are planning with to distribute and receive RFP to a variety of locations and venues. Wonderful!

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ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.

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There are no other products like Cvent Lead Scoring that I have used or evaluated. The reason for this is because I've never had to stray from Lead Scoring, because it has been so beneficial.

• Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
• HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
• Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.

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• Summary Lead. A summary lead is the most common and traditional lead in journalism.
• Single-Item Lead. This lead focuses on just one or two elements of a summary lead.
• Delayed Identification Lead.
• Creative Lead.
• Short Sentence Lead.
• Analogy Lead.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info