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Contentsquare, now with Hotjar vs. SAP Master Data Governance

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contentsquare

    Score7.5 out of 10
    N/AContentsquare is an enterprise experience intelligence and Digital Analytics platform designed to track, visualize, and optimize user journeys across websites and mobile applications. The platform captures digital interaction telemetry—such as clicks, scrolls, hovers, and page drop-offs—without manual event tagging to power Web Analytics, session replays, funnel visualization, and experience monitoring.N/A

    SAP Master Data Governance

    Score8 out of 10
    N/ASAP Master Data Governance is a master data management solution that helps users to implement a cohesive and harmonized master data management strategy across all master data domains. It is presented as a solution that simplifies enterprise data management, increases data accuracy, and that facilitates consolidation, central governance and data quality management. The SAP Master Data Governance, cloud edition, a…N/A
    Pricing
    ContentsquareSAP Master Data Governance
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ContentsquareSAP Master Data Governance
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ContentsquareSAP Master Data Governance
    Considered Both Products
    Contentsquare
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    53 Answers
    96%
    Would buy again
    69 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    50 Answers
    93%
    Delivers good value for the price
    53 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    53 Answers
    93%
    Happy with the feature set
    67 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    44 Answers
    83%
    Lived up to sales and marketing promises
    34 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    42 Answers
    83%
    Implementation went as expected
    48 Answers
    Features
    ContentsquareSAP Master Data Governance
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Contentsquare, now with Hotjar and SAP Master Data Governance
    Feature
    Contentsquare, now with Hotjar
    8.0
    1 Ratings
    0% below category average
    SAP Master Data Governance
    -
    Ratings
    Responsive Design for Web Access8.01 Ratings00 Ratings
    Mobile Application8.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile8.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Contentsquare, now with Hotjar and SAP Master Data Governance
    Feature
    Contentsquare, now with Hotjar
    9.7
    1 Ratings
    3% above category average
    SAP Master Data Governance
    -
    Ratings
    Heatmap tool8.01 Ratings00 Ratings
    Click analytics10.01 Ratings00 Ratings
    Scroll maps10.01 Ratings00 Ratings
    Conversion tracking10.01 Ratings00 Ratings
    Goal tracking10.01 Ratings00 Ratings
    Session Recording and Replay10.01 Ratings00 Ratings
    User Segmentation10.01 Ratings00 Ratings
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    ContentsquareSAP Master Data Governance
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    Fullstory
    Score8.9 out of 10
    No answers on this topic
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    Quantum Metric
    Score7.5 out of 10
    No answers on this topic
    Enterprises
    Glassbox
    Score6.3 out of 10
    Informatica MDM & 360 Applications
    Score5.5 out of 10
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    User Ratings
    ContentsquareSAP Master Data Governance
    Likelihood to Recommend
    8.2
    (118 ratings)
    8.0
    (79 ratings)
    Likelihood to Renew
    5.1
    (13 ratings)
    7.4
    (3 ratings)
    Usability
    9.5
    (8 ratings)
    7.3
    (76 ratings)
    Support Rating
    10.0
    (5 ratings)
    5.6
    (71 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ContentsquareSAP Master Data Governance
    Likelihood to Recommend
    Contentsquare
    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Incentivized
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    SAP
    The best use case of SAP Master Data Governance is centrally consolidating your organizational data so you can make sense of it and make business decisions using that data. We live in a world where data can be all over the place, and making sense of it is a skill of its own.
    Incentivized
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    Pros
    Contentsquare
    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Incentivized
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    SAP
    • Data conversation and Data uploading into SAP S/4 HANA system using SAP Master Data Governance during SAP implementation phase.
    • Centrally Data governance to have visibility of data in different systems with integration to SAP Master Data Governance, including SAP S/4, SAP EWM and SAP Ariba.
    • Data Management and Data correction using MDM through SAP Master Data Governance for Materials, which is subjected to approval before finally using in the S/4.
    Incentivized
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    Cons
    Contentsquare
    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Incentivized
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    SAP
    • We've had to design our own unique or alternative solutions to satisfy our business objectives because plugins don't always perform well with the main product.
    • It can be sluggish at times and lacks functionality offered by rival MDM packages, as well as limited resources and documentation for certain areas such as hierarchy.
    Incentivized
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    Likelihood to Renew
    Contentsquare
    For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on
    Read full review
    SAP
    MDG has proven to work and to bring results once implemented with the right approach, right engagement and sponsorship. Given that it is a very good tool to govern and control master data. Mainly if your company runs SAP systems which there will be a very straight forward integration, not needing any additional middleware or technologies.
    Incentivized
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    Usability
    Contentsquare
    It is fairly easy to use, easy to explain, and easy to learn even for a non-techie like me. I admit I was a little intimidated when it was recommended by my developers, but I learned afterwards that there really was nothing to worry about. My experience has been awesome so far!
    Incentivized
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    SAP
    Upto 8 1. Powerful Features: It offers a wide range of powerful features. 2. Complex Data Management: It helps companies to comply with large and complex regulation and audit processes. Missing 2: 1. Less interactive user interface or less modern look. 2. Limited integration with other tools
    Incentivized
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    Support Rating
    Contentsquare
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
    Incentivized
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    SAP
    SAP provides great support for Master Data Governance (MDG). They work with us when we are faced with issues in standard solutions. SAP has a great set of Fiori tools that can be used for a better user experience. The issue with SAP is their web dynpro UI screens and they need to provide better support for performance issues that customers face.
    Incentivized
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    Implementation Rating
    Contentsquare
    No answers on this topic
    SAP
    critical to get management on board earlier and prioritize the resources
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    Alternatives Considered
    Contentsquare
    ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.
    Incentivized
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    SAP
    An environment provided by SAP Master Data Governance seamless and integration with other SAP products is very good. Also it ensures compatibility and streamlines procedures, this integration is beneficial for businesses who have already invested in SAP products.
    Incentivized
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    Return on Investment
    Contentsquare
    • Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
    • HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
    • Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.
    Incentivized
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    SAP
    • MDG is definitely an investment that takes a few years to recuperate. (If you are looking at pure, direct financial benefits.)
    • However, if you look at all the productivity gains in the business due to not having to stop the business constantly because of data issues, the payback period would be substantially shorter.
    • In particular, we were able to reduce master data maintenance staffing levels while increasing quality and decreasing workload for business requesters and approvers.
    • Not having to worry about data integrity issues has shortened the time to realize benefits for several of our major process change related projects and it has also decreased the risk of these projects running into significant delays (often at the last minute) due to master data being misjudged during the process resdesign.
    Incentivized
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    ScreenShots

    SAP Master Data Governance Screenshots

    Screenshot of Data consolidation:  An integrated database of customer, supplier, and product information calls for a consumer-grade user experience and an intuitive, flexible process.Screenshot of Central data governance: The inbox in support of data governance workflows.  By centralizing your heterogeneous systems into a single source, you can create, maintain, and distribute master data across your enterprise.Screenshot of Mass processing: Master data stewards can perform bulk changes in business partner, customer, supplier, and product data with highly-effective mass change processes.Screenshot of Data quality management: Business rules that are defined, validated, and monitored help safeguard master data
readiness and ensure that it’s fit for use.Screenshot of Process analytics: Data governance is significantly enhanced when master data is continuously measured and monitored.