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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contentsquare

    Score7.5 out of 10
    N/AContentsquare is an enterprise experience intelligence and Digital Analytics platform designed to track, visualize, and optimize user journeys across websites and mobile applications. The platform captures digital interaction telemetry—such as clicks, scrolls, hovers, and page drop-offs—without manual event tagging to power Web Analytics, session replays, funnel visualization, and experience monitoring.N/A

    Uptempo

    Score7.7 out of 10
    N/AUptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.N/A
    Pricing
    ContentsquareUptempo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ContentsquareUptempo
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ContentsquareUptempo
    Considered Both Products
    Contentsquare
    No answer on this topic
    Uptempo (Formerly BrandMaker, Allocadia, Hive9)
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    53 Answers
    100%
    Would buy again
    12 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    50 Answers
    100%
    Delivers good value for the price
    11 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    53 Answers
    100%
    Happy with the feature set
    12 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    44 Answers
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    42 Answers
    100%
    Implementation went as expected
    10 Answers
    Features
    ContentsquareUptempo
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Contentsquare, now with Hotjar and Uptempo
    Feature
    Contentsquare, now with Hotjar
    8.0
    1 Ratings
    5% above category average
    Uptempo
    -
    Ratings
    Responsive Design for Web Access8.01 Ratings00 Ratings
    Mobile Application8.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile8.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Contentsquare, now with Hotjar and Uptempo
    Feature
    Contentsquare, now with Hotjar
    9.7
    1 Ratings
    3% above category average
    Uptempo
    -
    Ratings
    Heatmap tool8.01 Ratings00 Ratings
    Click analytics10.01 Ratings00 Ratings
    Scroll maps10.01 Ratings00 Ratings
    Conversion tracking10.01 Ratings00 Ratings
    Goal tracking10.01 Ratings00 Ratings
    Session Recording and Replay10.01 Ratings00 Ratings
    User Segmentation10.01 Ratings00 Ratings
    Best Alternatives
    ContentsquareUptempo
    Small Businesses
    Fullstory
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Quantum Metric
    Score7.5 out of 10
    No answers on this topic
    Enterprises
    Glassbox
    Score6.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ContentsquareUptempo
    Likelihood to Recommend
    8.2
    (118 ratings)
    8.7
    (24 ratings)
    Likelihood to Renew
    5.1
    (13 ratings)
    6.4
    (5 ratings)
    Usability
    9.5
    (8 ratings)
    8.2
    (1 ratings)
    Support Rating
    10.0
    (5 ratings)
    -
    (0 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (1 ratings)
    Ease of integration
    9.0
    (1 ratings)
    7.8
    (10 ratings)
    User Testimonials
    ContentsquareUptempo
    Likelihood to Recommend
    Contentsquare
    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Incentivized
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    Uptempo (Formerly BrandMaker, Allocadia, Hive9)
    Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
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    Pros
    Contentsquare
    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Incentivized
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    Uptempo (Formerly BrandMaker, Allocadia, Hive9)
    • The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
    • Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
    • The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
    Read full review
    Cons
    Contentsquare
    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Incentivized
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    Uptempo (Formerly BrandMaker, Allocadia, Hive9)
    • Integrate the marketing department closer to the other companies departments output.
    • Connect to more markets for customer acquisition and care as well as customer satisfaction and experience enhancements.
    • We think it can get even closer to SAP Marketing Cloud at less investments and more ROI.
    Incentivized
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    Likelihood to Renew
    Contentsquare
    For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on
    Read full review
    Uptempo (Formerly BrandMaker, Allocadia, Hive9)
    I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
    Incentivized
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    Usability
    Contentsquare
    It is fairly easy to use, easy to explain, and easy to learn even for a non-techie like me. I admit I was a little intimidated when it was recommended by my developers, but I learned afterwards that there really was nothing to worry about. My experience has been awesome so far!
    Incentivized
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    Uptempo (Formerly BrandMaker, Allocadia, Hive9)
    Easy to use and allows you to track just about anything that's important to your business
    Incentivized
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    Support Rating
    Contentsquare
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
    Incentivized
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    Uptempo (Formerly BrandMaker, Allocadia, Hive9)
    No answers on this topic
    Alternatives Considered
    Contentsquare
    ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.
    Incentivized
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    Uptempo (Formerly BrandMaker, Allocadia, Hive9)
    Uptempo can integrate with other helpful tools, making it so powerful in achieving tasks. The cost of licensing is relatively cheaper compared to other software. It is also more efficient and saves a lot of time. The sales team also offered us a lot of training.
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    Return on Investment
    Contentsquare
    • Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
    • HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
    • Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.
    Incentivized
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    Uptempo (Formerly BrandMaker, Allocadia, Hive9)
    • We have been able to more effectively look at our buys and see how they are performing on an ROI basis. Previously our spend data and leads were in two different places but this has allowed us to combine them.
    • We have only been in the software for five months so I think we will continue to see the ROI impact as we build out reports. Right now we're still trying to find the reports that will help us the most in our optimization.
    Incentivized
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    ScreenShots

    Uptempo Screenshots

    Screenshot of Uptempo's Marketing & Campaign Planning interface, which provides full visibility and control over activity planning across teams and channels.Screenshot of Uptempo's Impact Modeller, which translates planned activities into projected outcomes based on conversation rate and deal velocity data.Screenshot of Uptempo's Marketing Budget Management interface, which provides the ability to plan, iterate, control, and optimize budgets.Screenshot of Uptempo's Investments interface tracks actuals and reconciles them with planned marketing spend to ensure teams stay within budgets.Screenshot of Uptempo Work & Resource Management, the a central platform that manages, controls, and optimizes workflows across the marketing team's workload.Screenshot of Uptempo Brand Management, which forms the central platform to access, adapt, and order timely, correct, and brand-compliant media for every touchpoint.