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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Conversica

    Score4 out of 10
    Mid-Size Companies (51-1,000 employees)
    Conversica provides lead management software for marketing, inside sales and sales groups.

    $1,499

    per installation

    Data Axle Genie

    Score2 out of 10
    N/AData Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.

    $99

    per month

    Pricing
    ConversicaData Axle Genie
    Editions & Modules
    Starter Edition
    $1,499
    per installation
    Professional - Consumers
    $99
    per month
    Professional - Businesses
    $149.00
    per month
    360 Marketing - Consumers
    $149
    per month
    360 Marketing - Businesses
    $199.00
    per month
    Professional - Businesses & Consumers
    $199
    per month
    Team - Consumers
    $249
    per month
    360 Marketing - Businesses & Consumers
    $249
    per month
    Team - Businesses
    $299.00
    per month
    Team - Businesses & Consumers
    $349
    per month
    Offerings
    Pricing Offerings
    ConversicaData Axle Genie
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.Discounts available for annual pricing.
    More Pricing Information
    Features
    ConversicaData Axle Genie
    Prospecting
    Comparison of Prospecting features of Conversica and Data Axle Genie
    Feature
    Conversica
    -
    Ratings
    Data Axle Genie
    6.2
    6 Ratings
    22% below category average
    Advanced search00 Ratings6.06 Ratings
    Identification of new leads00 Ratings8.06 Ratings
    List quality00 Ratings9.06 Ratings
    List upload/download00 Ratings7.06 Ratings
    Ideal customer targeting00 Ratings5.06 Ratings
    Load time/data access00 Ratings2.06 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Conversica and Data Axle Genie
    Feature
    Conversica
    -
    Ratings
    Data Axle Genie
    7.0
    6 Ratings
    10% below category average
    Contact information00 Ratings7.06 Ratings
    Company information00 Ratings7.06 Ratings
    Industry information00 Ratings7.06 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Conversica and Data Axle Genie
    Feature
    Conversica
    -
    Ratings
    Data Axle Genie
    4.7
    6 Ratings
    45% below category average
    Lead qualification process00 Ratings4.06 Ratings
    Smart lists and recommendations00 Ratings3.06 Ratings
    Salesforce integration00 Ratings1.04 Ratings
    Company/business profiles00 Ratings7.06 Ratings
    Alerts and reminders00 Ratings7.04 Ratings
    Data hygiene00 Ratings6.05 Ratings
    Automatic data refresh00 Ratings7.05 Ratings
    Tags00 Ratings1.06 Ratings
    Filters and segmentation00 Ratings6.06 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Conversica and Data Axle Genie
    Feature
    Conversica
    -
    Ratings
    Data Axle Genie
    1.0
    4 Ratings
    153% below category average
    Sales email templates00 Ratings1.04 Ratings
    Append emails to records00 Ratings1.04 Ratings
    Best Alternatives
    ConversicaData Axle Genie
    Small Businesses
    No answers on this topic
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Piper the AI SDR by Qualified
    Score8.9 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    No answers on this topic
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ConversicaData Axle Genie
    Likelihood to Recommend
    9.3
    (95 ratings)
    7.0
    (6 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    5.0
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.9
    (73 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    8.1
    (49 ratings)
    -
    (0 ratings)
    User Testimonials
    ConversicaData Axle Genie
    Likelihood to Recommend
    Conversica
    Conversica is an excellent tool if you have a large database of potential students, sales leads, or other forms of potential customers/users. It does not replace human interaction, but instead supplements it - allowing your admissions/sales/retention team to spend their time with those individuals that are in most need of assistance - whether that be because they are "hot leads" for a sale, students with a sincere interest, or customers needing assistance beyond the capabilities of an automatic system.
    Incentivized
    Read full review
    Data Axle
    If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.
    Incentivized
    Read full review
    Pros
    Conversica
    • Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
    • Conversica is also useful in weeding out leads that are not strong.
    • Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.
    Incentivized
    Read full review
    Data Axle
    • I liked the organization of the database it was easy to maneuver.
    • Search was fairly easy to maintain.
    • If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.
    Incentivized
    Read full review
    Cons
    Conversica
    • The method of standing up campaigns can be a little tedious for administrators because it uses copy/paste of Salesforce Campaign ID instead of just searching for active Salesforce campaigns.
    • Understanding the conversation path options that the AI could take is improving greatly, but can still use some improvements for admin awareness when standing up a new conversation.
    • Understanding what conversation types exist and how they differ from one another is sometimes difficult to self-serv, but the Conversica team is always very good about helping out explaining these.
    Incentivized
    Read full review
    Data Axle
    • We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.
    Read full review
    Likelihood to Renew
    Conversica
    Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
    Read full review
    Data Axle
    It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly
    Incentivized
    Read full review
    Usability
    Conversica
    Standalone, it's very easy to use. It becomes a little more complicated when you're working with it as an integration in Salesforce.
    Incentivized
    Read full review
    Data Axle
    Easy to use and great customer service.
    Read full review
    Support Rating
    Conversica
    Our account manager and support rep have been extremely helpful in helping us get the system where we wanted it. Given our original use case as a lead qualifier, a lot of the conversations needed to be altered or exceptions created in order to provide the customization we needed. Our AM and support rep were able to accommodate most of our requests and were extremely helpful in working with us on a solution.
    Incentivized
    Read full review
    Data Axle
    Spot on and always available.
    Read full review
    Implementation Rating
    Conversica
    The implementation went smoothly. The only advice I would give for anybody looking to integrate Conversica with Salesforce is to ensure that either you or somebody within your organization has experience with process builder as you'll need to create some processes to force your leads into Salesforce campaigns for the Conversica system to pick them up.
    Incentivized
    Read full review
    Data Axle
    No answers on this topic
    Alternatives Considered
    Conversica
    I haven't looked into many other conversational ai products - we received a solid recommendation about using this and have been happy with the process and experience. Price was also pretty good, so we didn't feel a need to shop around on that front. If things change I'll do that homework, but we're happy for now
    Incentivized
    Read full review
    Data Axle
    Salesgenie seemed more intuitive and knowledgeable account manager that handled my account. He quickly assisted my company needs and made recommendations based on the information I provided him
    Incentivized
    Read full review
    Return on Investment
    Conversica
    • We have found that each conversation type has a different ROI. Some are very hard to report off of, whereas others are easy. this is because some are more built around building awareness of what we offer where they may not purchase it for months down the line.
    • Has helped us to save on salaries. If staff were to try to do the same thing our AI Assistant does, it would take them many hours to be as successful.
    Incentivized
    Read full review
    Data Axle
    • Positive, I was able to generate about three more proposals a week
    • Positive nice organization to establish a call list
    • Nice structure, great way to target hot or cold leads. Great way to get your feet wet
    Incentivized
    Read full review
    ScreenShots

    Conversica Screenshots

    Screenshot of Dashboard showing an overview of important metrics, like response rates, hot leads and top-performing lead sources