Conversica vs Intercom

• Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
• Conversica is also useful in weeding out leads that are not strong.
• Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.

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• Intercom is fantastic for opening the lines of communication with customers.
• Intercom makes it easy for cross-functional teams to have visibility into the customers' world and to be a part of the conversation.
• Intercom is a complete solution for helping Customer Success & Support teams get off the ground.

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• The method of standing up campaigns can be a little tedious for administrators because it uses copy/paste of Salesforce Campaign ID instead of just searching for active Salesforce campaigns.
• Understanding the conversation path options that the AI could take is improving greatly, but can still use some improvements for admin awareness when standing up a new conversation.
• Understanding what conversation types exist and how they differ from one another is sometimes difficult to self-serv, but the Conversica team is always very good about helping out explaining these.

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• Targeting messages appropriately
• We often have several messages compounding on top of each other
• I'd love if they could notify people who have not marked our announcements/messages/communication as read so that they don't end up having several un-related messages overwhelming them
• When a thread is continued from a previous questions, I wish it was more obvious that the conversation had already been started with a particular person

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• We have found that each conversation type has a different ROI. Some are very hard to report off of, whereas others are easy. this is because some are more built around building awareness of what we offer where they may not purchase it for months down the line.
• Has helped us to save on salaries. If staff were to try to do the same thing our AI Assistant does, it would take them many hours to be as successful.

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• We've seen an increase in number of registrations for webinars by advertising them in-app using intercom.
• Greater awareness of product releases which has help reduce frustration and promote satisfaction and ultimately stickiness to product.
• Greater number of leads because visitors to website are more likely to submit a query in a chat box than send a direct email.

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