ConvertKit vs. Mautic (open source)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ConvertKit
Score 8.8 out of 10
N/A
ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.
$29
per month
Mautic
Score 8.8 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
Pricing
ConvertKitMautic (open source)
Editions & Modules
Creator
$29.00
per month
Creator Pro
$59.00
per month
Mautic Marketing Automation
$0
Offerings
Pricing Offerings
ConvertKitMautic
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
ConvertKitMautic (open source)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ConvertKit
6.8
2 Ratings
17% below category average
Mautic (open source)
8.3
9 Ratings
7% above category average
WYSIWYG email editor4.72 Ratings7.58 Ratings
Dynamic content6.82 Ratings7.59 Ratings
Ability to test dynamic content6.82 Ratings7.59 Ratings
Landing pages6.82 Ratings9.27 Ratings
A/B testing6.82 Ratings8.78 Ratings
Mobile optimization6.32 Ratings8.58 Ratings
Email deliverability reporting7.92 Ratings8.29 Ratings
List management6.32 Ratings9.49 Ratings
Triggered drip sequences8.92 Ratings8.38 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ConvertKit
6.5
2 Ratings
18% below category average
Mautic (open source)
8.4
9 Ratings
11% above category average
Dashboards5.22 Ratings8.69 Ratings
Standard reports5.22 Ratings8.59 Ratings
Custom reports9.01 Ratings8.17 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ConvertKit
8.5
2 Ratings
3% above category average
Mautic (open source)
-
Ratings
URL Validation9.01 Ratings00 Ratings
Link Tracking9.01 Ratings00 Ratings
Image Validation9.01 Ratings00 Ratings
Inbox Display6.82 Ratings00 Ratings
Email Accessibility Tools9.01 Ratings00 Ratings
Spelling and Grammar Check9.01 Ratings00 Ratings
Spam Testing9.01 Ratings00 Ratings
Email Previews6.82 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ConvertKit
-
Ratings
Mautic (open source)
8.3
9 Ratings
7% above category average
Lead nurturing00 Ratings8.59 Ratings
Lead scoring and grading00 Ratings8.59 Ratings
Data quality management00 Ratings8.47 Ratings
Automated sales alerts and tasks00 Ratings7.97 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ConvertKit
-
Ratings
Mautic (open source)
8.4
7 Ratings
11% above category average
Calendaring00 Ratings7.97 Ratings
Event/webinar marketing00 Ratings8.96 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ConvertKit
-
Ratings
Mautic (open source)
7.3
6 Ratings
3% below category average
Social sharing and campaigns00 Ratings7.35 Ratings
Social profile integration00 Ratings7.36 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ConvertKit
-
Ratings
Mautic (open source)
5.9
9 Ratings
25% below category average
API00 Ratings7.39 Ratings
Role-based workflow & approvals00 Ratings7.85 Ratings
Customizability00 Ratings7.87 Ratings
Integration with Salesforce.com00 Ratings4.75 Ratings
Integration with Microsoft Dynamics CRM00 Ratings4.02 Ratings
Integration with SugarCRM00 Ratings4.02 Ratings
Best Alternatives
ConvertKitMautic (open source)
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Medium-sized Companies
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ConvertKitMautic (open source)
Likelihood to Recommend
6.4
(2 ratings)
9.7
(9 ratings)
User Testimonials
ConvertKitMautic (open source)
Likelihood to Recommend
ConvertKit
It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
Read full review
Acquia
Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties
Read full review
Pros
ConvertKit
  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.
Read full review
Acquia
  • Marketing email organization
  • Email tracking
  • Email automation
  • Contact management
  • Open rates
  • Delivery rates
  • A/B testing
  • Email sending
  • Unsubscribe management
  • SMTP management
Read full review
Cons
ConvertKit
  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
Read full review
Acquia
  • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
  • More responsive form templates are needed.
Read full review
Alternatives Considered
ConvertKit
Read full review
Acquia
Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.
Read full review
Return on Investment
ConvertKit
  • Incremental traffic generation from a reliable source.
  • High-converting leads from sales funnels.
Read full review
Acquia
  • We made our ROI back within a year.
  • Fulfills our needs and our client's needs, our clients love it.
  • I would just add more templates to the email construction selection, other than that, it is just perfect.
Read full review
ScreenShots