TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ConvertKit

    Score8.3 out of 10
    N/AConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.

    $29

    per month

    Mautic

    Score8.9 out of 10
    N/AMautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the

    $0

    Pricing
    ConvertKitMautic
    Editions & Modules
    Creator
    $29.00
    per month
    Creator Pro
    $59.00
    per month
    Mautic Marketing Automation
    $0
    Offerings
    Pricing Offerings
    ConvertKitMautic
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ConvertKitMautic
    Considered Both Products
    ConvertKit
    No answer on this topic
    Acquia
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    80%
    Delivers good value for the price
    4 Answers
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    83%
    Happy with the feature set
    5 Answers
    80%
    Happy with the feature set
    4 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    80%
    Implementation went as expected
    4 Answers
    Features
    ConvertKitMautic
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ConvertKit and Mautic (open source)
    Feature
    ConvertKit
    8.8
    6 Ratings
    9% above category average
    Mautic (open source)
    8.6
    9 Ratings
    10% above category average
    WYSIWYG email editor9.06 Ratings8.08 Ratings
    Dynamic content8.76 Ratings7.99 Ratings
    Ability to test dynamic content8.76 Ratings7.99 Ratings
    Landing pages8.36 Ratings9.57 Ratings
    A/B testing8.46 Ratings9.08 Ratings
    Mobile optimization9.76 Ratings8.58 Ratings
    Email deliverability reporting9.76 Ratings8.59 Ratings
    List management8.06 Ratings9.59 Ratings
    Triggered drip sequences8.46 Ratings8.68 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ConvertKit and Mautic (open source)
    Feature
    ConvertKit
    8.2
    6 Ratings
    7% above category average
    Mautic (open source)
    8.9
    9 Ratings
    17% above category average
    Dashboards8.36 Ratings9.19 Ratings
    Standard reports9.76 Ratings9.19 Ratings
    Custom reports6.75 Ratings8.67 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of ConvertKit and Mautic (open source)
    Feature
    ConvertKit
    9.4
    6 Ratings
    14% above category average
    Mautic (open source)
    -
    Ratings
    URL Validation10.05 Ratings00 Ratings
    Link Tracking10.05 Ratings00 Ratings
    Image Validation9.35 Ratings00 Ratings
    Inbox Display9.76 Ratings00 Ratings
    Email Accessibility Tools9.35 Ratings00 Ratings
    Spelling and Grammar Check9.05 Ratings00 Ratings
    Spam Testing8.05 Ratings00 Ratings
    Email Previews10.06 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of ConvertKit and Mautic (open source)
    Feature
    ConvertKit
    -
    Ratings
    Mautic (open source)
    8.4
    9 Ratings
    6% above category average
    Lead nurturing automation00 Ratings8.59 Ratings
    Lead scoring and grading00 Ratings8.59 Ratings
    Data quality management00 Ratings8.57 Ratings
    Automated sales alerts and tasks00 Ratings8.17 Ratings
    Campaign Management
    Comparison of Campaign Management features of ConvertKit and Mautic (open source)
    Feature
    ConvertKit
    -
    Ratings
    Mautic (open source)
    8.6
    7 Ratings
    13% above category average
    Calendaring00 Ratings8.17 Ratings
    Event/webinar marketing00 Ratings9.16 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ConvertKit and Mautic (open source)
    Feature
    ConvertKit
    -
    Ratings
    Mautic (open source)
    7.5
    6 Ratings
    1% below category average
    Social sharing and campaigns00 Ratings7.55 Ratings
    Social profile integration00 Ratings7.56 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ConvertKit and Mautic (open source)
    Feature
    ConvertKit
    -
    Ratings
    Mautic (open source)
    6.0
    9 Ratings
    24% below category average
    API00 Ratings7.59 Ratings
    Role-based workflow & approvals00 Ratings8.15 Ratings
    Customizability00 Ratings7.97 Ratings
    Integration with Salesforce.com00 Ratings4.65 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings4.02 Ratings
    Integration with SugarCRM00 Ratings4.02 Ratings
    Best Alternatives
    ConvertKitMautic
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ConvertKitMautic
    Likelihood to Recommend
    8.0
    (6 ratings)
    10.0
    (9 ratings)
    Usability
    9.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    ConvertKitMautic
    Likelihood to Recommend
    ConvertKit
    It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
    Incentivized
    Read full review
    Acquia
    Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties
    Read full review
    Pros
    ConvertKit
    • Literally unlimited templates for designing the Email campaigns
    • Launching a landing page to capture leads (emails) quickly
    • Analytics to track almost everything including delivery rates gives the ability to optimise next/future campaigns accordingly
    • Newly launched journey or drip email campaigns is great as well
    Incentivized
    Read full review
    Acquia
    • Marketing email organization
    • Email tracking
    • Email automation
    • Contact management
    • Open rates
    • Delivery rates
    • A/B testing
    • Email sending
    • Unsubscribe management
    • SMTP management
    Read full review
    Cons
    ConvertKit
    • I think the dashboard could benefit form allowing more customization
    • The way you format email templates is pretty limited
    • The saved footer options seems glitchy. I can never get it to work right.
    Incentivized
    Read full review
    Acquia
    • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
    • More responsive form templates are needed.
    Incentivized
    Read full review
    Usability
    ConvertKit
    Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.
    Incentivized
    Read full review
    Acquia
    No answers on this topic
    Alternatives Considered
    ConvertKit
    The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
    Incentivized
    Read full review
    Acquia
    Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.
    Read full review
    Return on Investment
    ConvertKit
    • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
    • My return clients percentages have increased since I started using Convertkit
    Incentivized
    Read full review
    Acquia
    • We made our ROI back within a year.
    • Fulfills our needs and our client's needs, our clients love it.
    • I would just add more templates to the email construction selection, other than that, it is just perfect.
    Incentivized
    Read full review
    ScreenShots