What users are saying about
11 Ratings
11 Ratings
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.5 out of 100
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Likelihood to Recommend

ConvertKit

It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
LaMeshia Conley | TrustRadius Reviewer

Mautic

Mautic (open source) is a good start into marketing automation for companies with people who have some technical understanding or know people who have it. There are a lot of commercial alternatives out there that combine even some more functionality into one tool. But that's feature overkill nobody needs from the very beginning. The value of marketing automation campaigns is in the content and the campaigns. The tool is only supporting the magic. So buying an expensive tool with all the bells and whistles you might need in the future eats up the budget you need for creating content and marketing campaigns in the beginning. By the time you might build up a lot of knowledge to stay with Mautic (open source) for long time or if you feel some pain with missing features or bugs, you may still decide again later.
Dirk Spannaus | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ConvertKit
7.0
Mautic
8.5
WYSIWYG email editor
ConvertKit
5.0
Mautic
7.3
Dynamic content
ConvertKit
7.0
Mautic
7.8
Ability to test dynamic content
ConvertKit
7.0
Mautic
7.8
Landing pages
ConvertKit
7.0
Mautic
9.0
A/B testing
ConvertKit
7.0
Mautic
8.6
Mobile optimization
ConvertKit
6.5
Mautic
8.2
Email deliverability reporting
ConvertKit
8.0
Mautic
8.7
List management
ConvertKit
6.5
Mautic
9.8
Triggered drip sequences
ConvertKit
9.0
Mautic
9.0

Reporting & Analytics

ConvertKit
6.7
Mautic
8.7
Dashboards
ConvertKit
5.5
Mautic
8.8
Standard reports
ConvertKit
5.5
Mautic
8.4
Custom reports
ConvertKit
9.0
Mautic
9.0

Pre-Send Testing

ConvertKit
8.5
Mautic
URL Validation
ConvertKit
9.0
Mautic
Link Tracking
ConvertKit
9.0
Mautic
Image Validation
ConvertKit
9.0
Mautic
Inbox Display
ConvertKit
7.0
Mautic
Email Accessibility Tools
ConvertKit
9.0
Mautic
Spelling and Grammar Check
ConvertKit
9.0
Mautic
Spam Testing
ConvertKit
9.0
Mautic
Email Previews
ConvertKit
7.0
Mautic

Lead Management

ConvertKit
Mautic
8.4
Lead nurturing
ConvertKit
Mautic
8.6
Lead scoring and grading
ConvertKit
Mautic
8.6
Data quality management
ConvertKit
Mautic
7.5
Automated sales alerts and tasks
ConvertKit
Mautic
9.0

Campaign Management

ConvertKit
Mautic
8.0
Calendaring
ConvertKit
Mautic
8.4
Event/webinar marketing
ConvertKit
Mautic
7.6

Social Media Marketing

ConvertKit
Mautic
7.0
Social sharing and campaigns
ConvertKit
Mautic
7.0
Social profile integration
ConvertKit
Mautic
7.0

Platform & Infrastructure

ConvertKit
Mautic
8.5
API
ConvertKit
Mautic
9.2
Role-based workflow & approvals
ConvertKit
Mautic
8.0
Customizability
ConvertKit
Mautic
9.0
Integration with Salesforce.com
ConvertKit
Mautic
9.0
Integration with Microsoft Dynamics CRM
ConvertKit
Mautic
8.0
Integration with SugarCRM
ConvertKit
Mautic
8.0

Pros

ConvertKit

  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.
Anonymous | TrustRadius Reviewer

Mautic

  • Mautic is very good at the tagging system.
  • Mautic is very good at tracking website visitors. Visitors are first marked as unknown, however, once you get a signup Mautic automatically updates their profile.
Shawngela Pierce | TrustRadius Reviewer

Cons

ConvertKit

  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
LaMeshia Conley | TrustRadius Reviewer

Mautic

  • Reporting can be very misleading sometimes, but you just need to get the hang of it
  • When emailing, you need to know the exact time zone the server is set on, because it may not send the task when you think it would.
  • We think it may have more room to add more templates, the one the platform has turned boring over time— I think it would be an interesting update.
Jimmy Guillermo | TrustRadius Reviewer

Alternatives Considered

ConvertKit

Anonymous | TrustRadius Reviewer

Mautic

We had originally tested Mailchimp and Sendy, but they are best used as bulk email marketing tools. Where Mautic really shines is as a full-service contact resource center, so you can do full contact list management, as-complicated-as-you want drip campaigns, all still while being significantly less expensive than a tool like Mailchimp.
Carl Doninger | TrustRadius Reviewer

Return on Investment

ConvertKit

  • Incremental traffic generation from a reliable source.
  • High-converting leads from sales funnels.
Anonymous | TrustRadius Reviewer

Mautic

  • Quickly saw tie-ins to web traffic, email analytics, form and landing page conversions - helped better measure individual marketing campaigns.
  • Slowed us down on the automation side - some pieces had to be implemented through Salesforce automation. Took time and effort!
  • Simple - easy to set up and integrate with Salesforce. Had this finished within a day, so we were able to start seeing results immediately.
Ian Nate | TrustRadius Reviewer

Pricing Details

ConvertKit

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ConvertKit Editions & Modules

Edition
Creator$29.001
Creator Pro$59.001
  1. Per Month
Additional Pricing Details

Mautic

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mautic Editions & Modules

Edition
Mautic Marketing Automation$0
    Additional Pricing Details

    Rating Summary

    Add comparison