Likelihood to Recommend Very well suited for ANY serious website operator - be it services, info-products or e-commerce. It's not just list marketing but pop-ups. Basis our usage experience, we never found any restrictive-case use situations
Read full review Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
Read full review Pros Integrates well with Wordpress, Studiopress (genesis) and all major email marketing software Impressive variety of pop-ups and ability to customize those "light loading" (less page load time) and mobile friendly for sure Impressive "pop-up behaviour" customization ....right from "When and where on website" to "Which specific country" and much more Adaptable to subscription or e-commerce website architecture as well Read full review Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want. Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better. Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about. Read full review Cons Look and feel of templates could use greater westernization. Colors tend to be more oriental/Bright oriented - However color pallets can be changed easily Covert Plus: PLEASE also bring in a content locker! Read full review There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version. There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change. If you work with a template and some code, it can be challenging to edit the default coding. The built-in forms can be a bit limiting. The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile. Read full review Usability I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
Read full review Support Rating 1 business day response email support. Plenty of videos as well but if you need "human emails", got to wait
Read full review Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
Read full review Alternatives Considered The above and various other plugins/software were either not compatible with some of our software OR were too expensive (often with recurring costs vs. one-time) OR offered too many add-on features that weren't needed. It took us nearly 40 expensive man-hours to test and narrow down on this particular plugin that met all requirements in a go
Read full review HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using
WordPress , which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
Read full review Return on Investment Immediate ROI, Highly positive case use Customer support could be faster Read full review We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment. Read full review ScreenShots