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Convertro (discontinued) vs. Sprinklr Marketing

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Convertro (discontinued)

    Score5.9 out of 10
    N/AConvertro was a multi-channel marketing attribution modeling and analytics platform developed by a company of the same name in Santa Monica, California. It was acquired by AOL in May 2014 and since discontinued.N/A

    Sprinklr Marketing

    Score7.1 out of 10
    N/ASprinklr Marketing is a Content Experience platform for global marketing, creative, and media teams. It centralizes campaign planning, content creation, publishing, and performance analysis across paid, owned, and earned media. The platform also supports Content Marketing, Social Media Advertising, and Marketing Analytics through AI-assisted content workflows, paid-social campaign management, and cross-channel performance reporting. Key Features Campaign…N/A
    Pricing
    Convertro (discontinued)Sprinklr Marketing
    Editions & Modules
    No answers on this topic
    Sprinklr Marketing
    Custom, quote-based pricing
    per year
    Offerings
    Pricing Offerings
    Convertro (discontinued)Sprinklr Marketing
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
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    Convertro (discontinued)Sprinklr Marketing
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    Convertro (discontinued)Sprinklr Marketing
    Likelihood to Recommend
    1.0
    (1 ratings)
    7.0
    (16 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (16 ratings)
    User Testimonials
    Convertro (discontinued)Sprinklr Marketing
    Likelihood to Recommend
    Discontinued Products
    I am unable to answer this, as they have still not been able to provide data of any value after two years.
    Incentivized
    Read full review
    Sprinklr
    Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
    Incentivized
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    Pros
    Discontinued Products
    • Respond to emails
    Incentivized
    Read full review
    Sprinklr
    • Great personal attention from our account executive. They tried their best to coach and onboarding.
    • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
    • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
    Incentivized
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    Cons
    Discontinued Products
    • No apparent end-to-end solution for implementation.
    • Constant changes to implementation which has resulted in hundreds of hours of reworking the tagging setup.
    • No universal tagging method.
    • Numerous tags to be implemented based on a variety of data sources.
    • After 2 years of working on implementation, data is still not being captured consistently.
    • Convertro looks to us for solutions rather than providing any.
    Incentivized
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    Sprinklr
    • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
    Incentivized
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    Support Rating
    Discontinued Products
    No answers on this topic
    Sprinklr
    We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
    Incentivized
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    Alternatives Considered
    Discontinued Products
    Visual IQ - much simpler and effective setup.
    Incentivized
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    Sprinklr
    We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
    Incentivized
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    Return on Investment
    Discontinued Products
    • The negative impact is the hundreds of hours my team has had to spend in facilitating Converto's constant changes.
    Incentivized
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    Sprinklr
    • Time saved on reporting: no need to request any reports from social media agencies anymore
    • Time saved on optimisations thanks to AI optimisations available on the platform
    • Increased team collaboration: local users have visibility on the best performing content across all the markets
    Incentivized
    Read full review
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