Cordial vs. Leadfwd

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cordial
Score 9.8 out of 10
Mid-Size Companies (51-1,000 employees)
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
Leadfwd
Score 8.2 out of 10
N/A
Leadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.N/A
Pricing
CordialLeadfwd
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CordialLeadfwd
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
CordialLeadfwd
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cordial
7.4
5 Ratings
9% below category average
Leadfwd
7.4
2 Ratings
5% below category average
WYSIWYG email editor4.04 Ratings7.02 Ratings
Dynamic content6.35 Ratings7.01 Ratings
Ability to test dynamic content6.85 Ratings7.01 Ratings
Landing pages10.01 Ratings9.01 Ratings
A/B testing7.04 Ratings3.22 Ratings
Mobile optimization7.55 Ratings6.22 Ratings
Email deliverability reporting8.44 Ratings9.62 Ratings
List management7.55 Ratings8.62 Ratings
Triggered drip sequences9.34 Ratings8.82 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cordial
7.0
5 Ratings
10% below category average
Leadfwd
6.3
2 Ratings
17% below category average
Dashboards8.55 Ratings6.52 Ratings
Standard reports6.55 Ratings6.32 Ratings
Custom reports6.05 Ratings6.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Cordial
-
Ratings
Leadfwd
8.0
2 Ratings
3% above category average
Lead nurturing automation00 Ratings8.42 Ratings
Lead scoring and grading00 Ratings7.32 Ratings
Data quality management00 Ratings7.72 Ratings
Automated sales alerts and tasks00 Ratings8.52 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Cordial
-
Ratings
Leadfwd
7.0
1 Ratings
8% below category average
Calendaring00 Ratings5.01 Ratings
Event/webinar marketing00 Ratings9.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Cordial
-
Ratings
Leadfwd
7.5
1 Ratings
0% below category average
Social sharing and campaigns00 Ratings9.01 Ratings
Social profile integration00 Ratings6.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Cordial
-
Ratings
Leadfwd
9.1
2 Ratings
18% above category average
Role-based workflow & approvals00 Ratings8.82 Ratings
Customizability00 Ratings7.92 Ratings
Integration with Salesforce.com00 Ratings10.01 Ratings
Integration with SugarCRM00 Ratings9.62 Ratings
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CordialLeadfwd
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VerticalResponse
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PFL Direct Mail Platform
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User Ratings
CordialLeadfwd
Likelihood to Recommend
6.0
(5 ratings)
8.2
(2 ratings)
User Testimonials
CordialLeadfwd
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
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INBOX25
I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
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Pros
Cordial
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
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INBOX25
  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Read full review
Cons
Cordial
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
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INBOX25
  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
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Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation
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INBOX25
Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
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Return on Investment
Cordial
  • Best to manage your clients' business.
  • Not ideal for freelancers.
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INBOX25
  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
Read full review
ScreenShots

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.