Cordial vs. Percolate, now part of Seismic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cordial
Score 9.8 out of 10
Mid-Size Companies (51-1,000 employees)
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
Percolate, now part of Seismic
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A
Pricing
CordialPercolate, now part of Seismic
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CordialPercolate, now part of Seismic
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
CordialPercolate, now part of Seismic
Top Pros
Top Cons
Features
CordialPercolate, now part of Seismic
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cordial
7.4
5 Ratings
9% below category average
Percolate, now part of Seismic
-
Ratings
WYSIWYG email editor4.04 Ratings00 Ratings
Dynamic content6.35 Ratings00 Ratings
Ability to test dynamic content6.85 Ratings00 Ratings
Landing pages10.01 Ratings00 Ratings
A/B testing7.04 Ratings00 Ratings
Mobile optimization7.55 Ratings00 Ratings
Email deliverability reporting8.44 Ratings00 Ratings
List management7.55 Ratings00 Ratings
Triggered drip sequences9.34 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cordial
7.0
5 Ratings
10% below category average
Percolate, now part of Seismic
-
Ratings
Dashboards8.55 Ratings00 Ratings
Standard reports6.55 Ratings00 Ratings
Custom reports6.05 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
Cordial
-
Ratings
Percolate, now part of Seismic
8.6
12 Ratings
6% above category average
Ideation00 Ratings8.610 Ratings
Approval workflows00 Ratings8.612 Ratings
Content collaboration00 Ratings8.110 Ratings
Content calendar00 Ratings8.512 Ratings
Network for content licensing/production00 Ratings9.34 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Cordial
-
Ratings
Percolate, now part of Seismic
8.4
12 Ratings
4% above category average
Content hub00 Ratings7.611 Ratings
Content distribution00 Ratings8.611 Ratings
Content promotion00 Ratings9.09 Ratings
Content automation00 Ratings8.511 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Cordial
-
Ratings
Percolate, now part of Seismic
9.4
12 Ratings
18% above category average
Closed-loop tracking and reporting00 Ratings9.110 Ratings
Content performance analytics00 Ratings10.012 Ratings
Campaign optimization dashboard00 Ratings9.12 Ratings
Best Alternatives
CordialPercolate, now part of Seismic
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Vyond
Vyond
Score 8.7 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Vyond
Vyond
Score 8.7 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Vyond
Vyond
Score 8.7 out of 10
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User Ratings
CordialPercolate, now part of Seismic
Likelihood to Recommend
6.0
(5 ratings)
8.5
(13 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
CordialPercolate, now part of Seismic
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Read full review
Discontinued Products
Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
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Pros
Cordial
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Read full review
Discontinued Products
  • Create social content from briefing all the way through to the approval process.
  • Social planner for managing topics and content streams across multiple channels.
  • Robust API and integrations.
  • Image library (with cost-free access/rights to stock photo libraries).
  • Frequent updates to the platform.
  • Built-in community management.
Read full review
Cons
Cordial
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Read full review
Discontinued Products
  • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
  • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
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Likelihood to Renew
Cordial
No answers on this topic
Discontinued Products
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
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Implementation Rating
Cordial
No answers on this topic
Discontinued Products
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
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Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation
Read full review
Discontinued Products
Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
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Return on Investment
Cordial
  • Best to manage your clients' business.
  • Not ideal for freelancers.
Read full review
Discontinued Products
  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.
Read full review
ScreenShots

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.

Percolate, now part of Seismic Screenshots

Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar