Cordial vs Percolate | TrustRadius

Likelihood to Recommend

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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Berlynn Pierce

CRM & Email Marketing

1-800 CONTACTSConsumer Goods, 1001-5000 employees

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It is absolutely phenomenal for global social management. If you are wanting to provide a center hub for oversight that can assist other markets with content, approvals and idea generation, then Percolate excels in that area. Overall, it is also a very cost efficient tool given other competitors in the category.The platform is also well-built to suit an "all-in-one" workflow solution. With lean teams, Percolate can be the single go-to tool you need for planning, publishing and reporting. The built-in asset editor and approval process really takes the burden off juggling lots of different types of software and/or email.

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Olin Graczyk

Director of Digital Strategy

Red Fuse CommunicationsMarketing and Advertising, 501-1000 employees

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Feature Rating Comparison

Cordial

Percolate

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cordial

Percolate

Dashboards

Standard reports

Custom reports

Cordial

Percolate

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Cordial

Percolate

Content hub

Content distribution

Content promotion

Content automation

Cordial

Percolate

Closed-loop tracking and reporting

Content performance analytics

Pros

Provides helpful desktop and mobile previews.
Sends emails reliably.
Allows for pretty robust audience rules.

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Nichole Aramapakul

Creative Marketing Director

Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees

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The Percolate Brew feature has a human powered "learning" tool that learns about the kind of content our brand publishes. Using that, it provides tips and sources for new content. Each morning, we receive a list of content from around the world that is relevant to our brand and worth sharing with our own audience.
The ability to create one piece of content, and then customize it for our various channels is a real time saver. We can write an article, then easily create a shorter version for Twitter, or a more B2B focussed piece for LinkedIn.
Percolate helps our content creators decide when to post content - its posting schedule tool makes sure you don't overpost, but can also intelligently decide on a better time to post something based off past results.

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Verified User

Employee in Marketing

Telecommunications Company, 201-500 employees

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Cons

Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
A lot of the templating must be built from scratch.
Deliverability insights (out of the box) could be expanded further.

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Verified User

Contributor in Marketing

Internet Company, 11-50 employees

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Data is a mess. So unreliable. Takes so much time to create a concrete report.
There is no ability to export anything. No calendar PDFs, no data Excel sheets, nothing.
No paid management functionality.
Hated their listening tool abilities relative to other tools I've used.

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Verified User

Manager in Social Media

Consumer Electronics Company, 10,001+ employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Percolate 10.0

Based on 2 answers

Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance

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Ashlee Taylor, MBA

Senior Marketing Analyst

HCC Medical Insurance ServicesInsurance, 51-200 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

Percolate 9.0

Based on 1 answer

Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...

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Verified User

Employee in Marketing

Telecommunications Company, 201-500 employees

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Alternatives Considered

Cordial by far has the best UI for simple navigation

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Verified User

Professional in Marketing

Consumer Goods Company, 501-1000 employees

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Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.

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Verified User

Manager in Social Media

Marketing and Advertising Company, 11-50 employees

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Return on Investment

Best to manage your clients' business.
Not ideal for freelancers.

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Mohammed Anzil

Founder and Chief Editor

Social PositivesInternet, 1-10 employees

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Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
Percolate also helps save time because you are able to schedule social media posts across channels easily.
It has also been an easy way to work with remote team members, which is very helpful.

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Nancy Ryerson

Marketing Officer

The Michael J. Fox Foundation for Parkinson's ResearchResearch, 51-200 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

Rating Summary

Cordial

Percolate

Cordial

Percolate

Cordial

Percolate

Likelihood to Recommend

Cordial

Percolate

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Content hub

Content distribution

Content promotion

Content automation

Closed-loop tracking and reporting

Content performance analytics

Pros

Cordial

Percolate

Cons

Cordial

Percolate

Likelihood to Renew

Cordial

Percolate

Implementation Rating

Cordial

Percolate

Alternatives Considered

Cordial

Percolate

Return on Investment

Cordial

Percolate

Screenshots

Cordial

Percolate

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison