7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.2 out of 100
Based on 39 reviews and ratings
Feature Set Ratings
Email & Online Marketing

7.4
Cordial
74%
Percolate
Feature Set Not Supported
N/A
Cordial ranks higher in 9/9 features
Cordial ranks higher in 9/9 features
WYSIWYG email editor

4.0
40%
4 Ratings
N/A
0 Ratings
Dynamic content

6.3
63%
5 Ratings
N/A
0 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings
N/A
0 Ratings
Landing pages

10.0
100%
1 Rating
N/A
0 Ratings
A/B testing

7.0
70%
4 Ratings
N/A
0 Ratings
Mobile optimization

7.5
75%
5 Ratings
N/A
0 Ratings
Email deliverability reporting

8.4
84%
8 Ratings
N/A
0 Ratings
List management

7.5
75%
5 Ratings
N/A
0 Ratings
Triggered drip sequences

9.3
93%
4 Ratings
N/A
0 Ratings
Reporting & Analytics

7.0
Cordial
70%
Percolate
Feature Set Not Supported
N/A
Cordial ranks higher in 3/3 features
Cordial ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings
N/A
0 Ratings
Standard reports

6.5
65%
5 Ratings
N/A
0 Ratings
Custom reports

6.0
60%
5 Ratings
N/A
0 Ratings
Content Creation

Cordial
Feature Set Not Supported
N/A
8.6
Percolate
86%
Percolate ranks higher in 5/5 features
Percolate ranks higher in 5/5 features
Ideation

N/A
0 Ratings
8.5
85%
10 Ratings
Approval workflows

N/A
0 Ratings
8.5
85%
12 Ratings
Content collaboration

N/A
0 Ratings
8.0
80%
10 Ratings
Content calendar

N/A
0 Ratings
8.5
85%
12 Ratings
Network for content licensing/production

N/A
0 Ratings
9.3
93%
4 Ratings
Content Publishing

Cordial
Feature Set Not Supported
N/A
8.4
Percolate
84%
Percolate ranks higher in 4/4 features
Percolate ranks higher in 4/4 features
Content hub

N/A
0 Ratings
7.5
75%
11 Ratings
Content distribution

N/A
0 Ratings
8.5
85%
11 Ratings
Content promotion

N/A
0 Ratings
9.0
90%
9 Ratings
Content automation

N/A
0 Ratings
8.5
85%
11 Ratings
Content Reporting & Analytics

Cordial
Feature Set Not Supported
N/A
9.3
Percolate
93%
Percolate ranks higher in 3/3 features
Percolate ranks higher in 3/3 features
Closed-loop tracking and reporting

N/A
0 Ratings
9.0
90%
10 Ratings
Content performance analytics

N/A
0 Ratings
10.0
100%
12 Ratings
Campaign optimization dashboard

N/A
0 Ratings
9.0
90%
2 Ratings
Attribute Ratings
- Percolate is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings
8.5
Percolate
85%
13 Ratings
Likelihood to Renew

Cordial
N/A
0 Ratings
10.0
Percolate
100%
2 Ratings
Implementation Rating

Cordial
N/A
0 Ratings
9.0
Percolate
90%
2 Ratings
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Percolate
Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
R&D / Product Development Engineer - Quality
TE ConnectivityElectrical & Electronic Manufacturing, 10,001+ employees
Pros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Percolate
- Create social content from briefing all the way through to the approval process.
- Social planner for managing topics and content streams across multiple channels.
- Robust API and integrations.
- Image library (with cost-free access/rights to stock photo libraries).
- Frequent updates to the platform.
- Built-in community management.
Director of Digital Strategy
Red Fuse CommunicationsMarketing and Advertising, 501-1000 employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesPercolate
- A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
- At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).

Verified User
Employee in Marketing
Telecommunications Company, 201-500 employeesPricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Percolate
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
—Likelihood to Renew
Cordial
No score
No answers yet
No answers on this topic
Percolate
Percolate 10.0
Based on 2 answers
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
Senior Marketing Analyst
HCC Medical Insurance ServicesInsurance, 51-200 employees
Implementation Rating
Cordial
No score
No answers yet
No answers on this topic
Percolate
Percolate 9.0
Based on 2 answers
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...

Verified User
Employee in Marketing
Telecommunications Company, 201-500 employeesAlternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesPercolate
Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.

Verified User
Manager in Social Media
Marketing and Advertising Company, 11-50 employeesReturn on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Percolate
- Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
- Percolate also helps save time because you are able to schedule social media posts across channels easily.
- It has also been an easy way to work with remote team members, which is very helpful.
Marketing Officer
The Michael J. Fox Foundation for Parkinson's ResearchResearch, 51-200 employees