What users are saying about
7 Ratings
4 Ratings
7 Ratings
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Score 6.4 out of 100
4 Ratings
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Score 6.3 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

SmartyAds DSP

SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.5
SmartyAds DSP
WYSIWYG email editor
Cordial
4.0
SmartyAds DSP
Dynamic content
Cordial
6.3
SmartyAds DSP
Ability to test dynamic content
Cordial
6.8
SmartyAds DSP
Landing pages
Cordial
10.0
SmartyAds DSP
A/B testing
Cordial
7.0
SmartyAds DSP
Mobile optimization
Cordial
7.5
SmartyAds DSP
Email deliverability reporting
Cordial
8.8
SmartyAds DSP
List management
Cordial
7.5
SmartyAds DSP
Triggered drip sequences
Cordial
9.3
SmartyAds DSP

Reporting & Analytics

Cordial
7.0
SmartyAds DSP
Dashboards
Cordial
8.5
SmartyAds DSP
Standard reports
Cordial
6.5
SmartyAds DSP
Custom reports
Cordial
6.0
SmartyAds DSP

Ad Network Integration

Cordial
SmartyAds DSP
6.3
Data Transfer
Cordial
SmartyAds DSP
6.0
DSP integration
Cordial
SmartyAds DSP
6.5

Ad Campaigns

Cordial
SmartyAds DSP
7.7
Ad campaign creation
Cordial
SmartyAds DSP
8.0
Ad deployment
Cordial
SmartyAds DSP
7.5
Ad display and retargeting segmentation
Cordial
SmartyAds DSP
7.5
Sequence targeting
Cordial
SmartyAds DSP
8.0

Ad Reporting & Analytics

Cordial
SmartyAds DSP
7.7
Ad dashboards
Cordial
SmartyAds DSP
7.5
Ad performance reports
Cordial
SmartyAds DSP
7.5
Ad conversion tracking
Cordial
SmartyAds DSP
7.5
Ad attribution reporting
Cordial
SmartyAds DSP
8.0
Cross-channel ad management
Cordial
SmartyAds DSP
8.5
Ad forecasting and optimization
Cordial
SmartyAds DSP
7.0

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

SmartyAds DSP

  • Easy-to-use, friendly interface.
  • Interesting integrations.
Gabriela Band | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

  • Support team is not very good.
  • Not a lot of direct traffic, mostly reseller traffic.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

SmartyAds DSP

MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.
Gabriela Band | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

SmartyAds DSP

  • More inventory, more spend, ore budget, better ROI.
  • Fraud issues and refunds, decreasing ROI.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SmartyAds DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Cordial
6.4
SmartyAds DSP
6.4

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