7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 11 reviews and ratings
Feature Set Ratings
- Spokal ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

7.4
Cordial
74%

9.2
Spokal
92%
Spokal ranks higher in 8/9 features
Spokal ranks higher in 8/9 features
WYSIWYG email editor

4.0
40%
4 Ratings

9.0
90%
2 Ratings
Dynamic content

6.3
63%
5 Ratings

10.0
100%
2 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings

8.0
80%
2 Ratings
Landing pages

10.0
100%
1 Rating

10.0
100%
1 Rating
A/B testing

7.0
70%
4 Ratings

9.0
90%
2 Ratings
Mobile optimization

7.5
75%
5 Ratings

10.0
100%
1 Rating
Email deliverability reporting

8.4
84%
8 Ratings

8.0
80%
2 Ratings
List management

7.5
75%
5 Ratings

9.0
90%
1 Rating
Triggered drip sequences

9.3
93%
4 Ratings

10.0
100%
1 Rating
Reporting & Analytics

7.0
Cordial
70%

9.3
Spokal
93%
Spokal ranks higher in 3/3 features
Spokal ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings

10.0
100%
3 Ratings
Standard reports

6.5
65%
5 Ratings

10.0
100%
2 Ratings
Custom reports

6.0
60%
5 Ratings

8.0
80%
1 Rating
Lead Management

Cordial
Feature Set Not Supported
N/A

9.5
Spokal
95%
Spokal ranks higher in 4/4 features
Spokal ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings

10.0
100%
2 Ratings
Lead scoring and grading

N/A
0 Ratings

10.0
100%
1 Rating
Data quality management

N/A
0 Ratings

10.0
100%
2 Ratings
Automated sales alerts and tasks

N/A
0 Ratings

8.0
80%
1 Rating
Campaign Management

Cordial
Feature Set Not Supported
N/A

9.0
Spokal
90%
Spokal ranks higher in 2/2 features
Spokal ranks higher in 2/2 features
Calendaring

N/A
0 Ratings

10.0
100%
2 Ratings
Event/webinar marketing

N/A
0 Ratings

8.0
80%
1 Rating
Social Media Marketing

Cordial
Feature Set Not Supported
N/A

9.0
Spokal
90%
Spokal ranks higher in 2/2 features
Spokal ranks higher in 2/2 features
Social sharing and campaigns

N/A
0 Ratings

9.0
90%
3 Ratings
Social profile integration

N/A
0 Ratings

9.0
90%
3 Ratings
Platform & Infrastructure

Cordial
Feature Set Not Supported
N/A

9.3
Spokal
93%
Spokal ranks higher in 6/6 features
Spokal ranks higher in 6/6 features
API

N/A
0 Ratings

9.0
90%
1 Rating
Role-based workflow & approvals

N/A
0 Ratings

10.0
100%
1 Rating
Customizability

N/A
0 Ratings

10.0
100%
1 Rating
Integration with Salesforce.com

N/A
0 Ratings

9.0
90%
1 Rating
Integration with Microsoft Dynamics CRM

N/A
0 Ratings

10.0
100%
1 Rating
Integration with SugarCRM

N/A
0 Ratings

8.0
80%
1 Rating
Attribute Ratings
- Spokal is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings

9.0
Spokal
90%
8 Ratings
Likelihood to Renew

Cordial
N/A
0 Ratings

9.3
Spokal
93%
6 Ratings
Usability

Cordial
N/A
0 Ratings

8.2
Spokal
82%
1 Rating
Performance

Cordial
N/A
0 Ratings

9.1
Spokal
91%
2 Ratings
Support Rating

Cordial
N/A
0 Ratings

9.3
Spokal
93%
6 Ratings
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Spokal
For current Wordpress users Spokal is outstanding and highly recommended. For clients who don't already have a Wordpress blog it's a bit tricky as I need to first sell the benefits of using Wordpress in order to get them on board, but in all honestly I would recommend Wordpress anyway, it just slows the process down having to design and install Wordpress before we can get started.
Director
Chily DigitalOnline Media, 1-10 employees
Pros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Spokal
- Content calendar - the ability to visually see blog posts in draft and scheduled to publish over the coming weeks and months was a key benefit. Tracking this in spreadsheets is too hard. we can even post blogs as topic idea, pre draft, draft and final and schedule in advance so we can visualise the messages we want to communicate. Creation of tweets and Linkedin posts is done for you automatically. Simply drag the blog post to the time slot, day, week or month. This is a lot quicker than Hootsuite
- Additional tweets can be composed and also dragged to the calendar, plus the feedly link allows curation of tweet content. This just scales up our creation and curation process.
- Easy simple overview dashboard - showing key website stats, new visitors, new twitter followers. New blog posts. Social enagement per blog post, linkedin shares etc. simple lead scoring based on pages visited etc. Simple realtime SEO analysis on the blog post builder
- twitter builder. very simple autopilot of increasing your twitter following using key words (it easy has a simple key word tool) to find relevant people to 'like' and hence follow
- Dynamic, responsive team. I have asked a few questions about futures and always received a prompt helpful reply. Chris and his team are clearly commited to developing a great product.
- Once linked to your wordpress site I really like the fact I can log into a dashboard on the web and on my ipad and manage my content delivery and monitor visititors and interaction. I use and know hubspot and the biggest issue for me is the learning curve. Anyone can learn and use Spokal. It provides and integrates a number of tools I currently use today at a far lower cost. It does need to integrate into a third party email provider but frankly the integration is simple. A lot of effort has gone into the design for non techies
Commercial Director
Hart SquareInformation Technology and Services, 11-50 employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesSpokal
- I personally would love to see more direct integrations into CRM and more powerful Marketing Automation tools, but the current Zapier integration is a general approach and works in most cases very well.
CEO
Opvizor, Inc.Information Technology and Services, 1-10 employees
Pricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Cordial Editions & Modules
—
Additional Pricing Details
—Spokal
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$49 per month
Spokal Editions & Modules
Edition
Starter | $491 |
---|---|
Essentials | $992 |
Team | $1693 |
- per month (1 user)
- per month (3 users)
- per month (5 users)
Additional Pricing Details
—Likelihood to Renew
Cordial
No score
No answers yet
No answers on this topic
Spokal
Spokal 9.3
Based on 6 answers
Spokal delivers everything I need to serve my clients in one place. It's so easy to use and their customer service is always available and responsive, there's no need for me to look elsewhere.
Director
Chily DigitalOnline Media, 1-10 employees
Usability
Cordial
No score
No answers yet
No answers on this topic
Spokal
Spokal 8.2
Based on 1 answer
Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
Commercial Director
Hart SquareInformation Technology and Services, 11-50 employees
Support Rating
Cordial
No score
No answers yet
No answers on this topic
Spokal
Spokal 9.3
Based on 6 answers
They worked with Bluehost to make sure our blog connected properly. This was done without anyone from Strategic Revolution asking for this help.
Partner
Strategic RevolutionManagement Consulting, 1-10 employees
Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesSpokal
I haven't really tried other products at this point. I would say I tried to cobble together a bunch of options to make the right inbound marketing "tool suite". Nothing quite worked well enough. Again, Spokal serves as a very cost-effective option. Particularly relative to Hubspot.
President, CEO, and Co-Founder
EpisonaBiotechnology, 1-10 employees
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Spokal
- It's still early for us, but we can definitively say that we've cut our content creation / curation time down by about 40% while INCREASING the volume of quality relevant content that our audience expects.
President and CEO
LeadCrafters & InCallableMarketing and Advertising, 1-10 employees