Cordial vs. Sugar Market

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cordial
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
Sugar Market
Score 2.1 out of 10
Mid-Size Companies (51-1,000 employees)
Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Salesfusion was acquired by SugarCRM May 2019.
$750
per month
Pricing
CordialSugar Market
Editions & Modules
No answers on this topic
Core
$1,000
Database size
Offerings
Pricing Offerings
CordialSugar Market
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsPrices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.
More Pricing Information
Features
CordialSugar Market
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cordial
7.4
5 Ratings
10% below category average
Sugar Market
4.4
4 Ratings
55% below category average
WYSIWYG email editor4.04 Ratings3.03 Ratings
Dynamic content6.35 Ratings5.03 Ratings
Ability to test dynamic content6.85 Ratings4.02 Ratings
Landing pages10.01 Ratings6.03 Ratings
A/B testing7.04 Ratings4.03 Ratings
Mobile optimization7.55 Ratings1.03 Ratings
Email deliverability reporting8.44 Ratings7.04 Ratings
List management7.55 Ratings4.04 Ratings
Triggered drip sequences9.34 Ratings6.03 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cordial
7.0
5 Ratings
10% below category average
Sugar Market
2.3
4 Ratings
106% below category average
Dashboards8.55 Ratings5.04 Ratings
Standard reports6.55 Ratings1.04 Ratings
Custom reports6.05 Ratings1.04 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Cordial
-
Ratings
Sugar Market
5.3
4 Ratings
37% below category average
Lead nurturing automation00 Ratings6.04 Ratings
Lead scoring and grading00 Ratings4.04 Ratings
Data quality management00 Ratings5.04 Ratings
Automated sales alerts and tasks00 Ratings6.03 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Cordial
-
Ratings
Sugar Market
6.5
3 Ratings
16% below category average
Calendaring00 Ratings6.03 Ratings
Event/webinar marketing00 Ratings7.02 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Cordial
-
Ratings
Sugar Market
8.2
1 Ratings
9% above category average
Social sharing and campaigns00 Ratings8.21 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Cordial
-
Ratings
Sugar Market
4.8
4 Ratings
45% below category average
API00 Ratings5.02 Ratings
Role-based workflow & approvals00 Ratings6.02 Ratings
Customizability00 Ratings3.02 Ratings
Integration with Salesforce.com00 Ratings9.22 Ratings
Integration with Microsoft Dynamics CRM00 Ratings1.01 Ratings
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CordialSugar Market
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User Ratings
CordialSugar Market
Likelihood to Recommend
6.0
(5 ratings)
3.0
(7 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(3 ratings)
Support Rating
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
CordialSugar Market
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Read full review
SugarCRM
Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
Read full review
Pros
Cordial
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Read full review
SugarCRM
  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
Read full review
Cons
Cordial
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Read full review
SugarCRM
  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
Read full review
Likelihood to Renew
Cordial
No answers on this topic
SugarCRM
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Read full review
Support Rating
Cordial
No answers on this topic
SugarCRM
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
Read full review
Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation
Read full review
SugarCRM
I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Read full review
Return on Investment
Cordial
  • Best to manage your clients' business.
  • Not ideal for freelancers.
Read full review
SugarCRM
  • Increased employee efficiency
  • Better customer service
  • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
Read full review
ScreenShots

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.