Cordial vs Sugar Market (Salesfusion)

Likelihood to Recommend

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

Read full review

Berlynn Pierce

CRM & Email Marketing

1-800 CONTACTSConsumer Goods, 1001-5000 employees

View all 5 answers on this topic

Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge

Read full review

Verified User

Manager in Marketing

Computer Software Company, 51-200 employees

View all 7 answers on this topic

Feature Rating Comparison

Cordial

Sugar Market (Salesfusion)

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cordial

Sugar Market (Salesfusion)

Dashboards

Standard reports

Custom reports

Cordial

Sugar Market (Salesfusion)

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Cordial

Sugar Market (Salesfusion)

Calendaring

Event/webinar marketing

Cordial

Sugar Market (Salesfusion)

Social sharing and campaigns

Cordial

Sugar Market (Salesfusion)

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Pros

Provides helpful desktop and mobile previews.
Sends emails reliably.
Allows for pretty robust audience rules.

Read full review

Nichole Aramapakul

Creative Marketing Director

Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees

View all 5 answers on this topic

It was easy to navigate.
I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.

Read full review

Verified User

Employee in Sales

Financial Services Company, 11-50 employees

View all 7 answers on this topic

Cons

Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
A lot of the templating must be built from scratch.
Deliverability insights (out of the box) could be expanded further.

Read full review

Verified User

Contributor in Marketing

Internet Company, 11-50 employees

View all 5 answers on this topic

The user interface is somewhat cumbersome and not intuitive at times.
Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
Custom reporting is complicated to set up.

Read full review

Verified User

Director in Marketing

Marketing and Advertising Company, 1-10 employees

View all 7 answers on this topic

Likelihood to Renew

No score

No answers yet

No answers on this topic

Sugar Market (Salesfusion) 10.0

Based on 3 answers

We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!

Read full review

Lindsey Wilson

Marketing and Client Engagement Specialist

TPMBusiness Supplies and Equipment, 51-200 employees

View all 3 answers on this topic

Support Rating

No score

No answers yet

No answers on this topic

Sugar Market (Salesfusion) 8.2

Based on 1 answer

The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.

Read full review

Verified User

Director in Marketing

Marketing and Advertising Company, 1-10 employees

View all 1 answers on this topic

Alternatives Considered

Cordial by far has the best UI for simple navigation

Read full review

Verified User

Professional in Marketing

Consumer Goods Company, 501-1000 employees

View all 5 answers on this topic

I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide

Read full review

Amy Bailey

Director of Content

LVM, Inc. VXSuite VXTrackerInformation Technology and Services, 11-50 employees

View all 7 answers on this topic

Return on Investment

Best to manage your clients' business.
Not ideal for freelancers.

Read full review

Mohammed Anzil

Founder and Chief Editor

Social PositivesInternet, 1-10 employees

View all 5 answers on this topic

Increased employee efficiency
Better customer service
The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.

Read full review

Verified User

Employee in Sales

Sports Company, 201-500 employees

View all 7 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Cordial Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

Sugar Market (Salesfusion) Editions & Modules

Edition

Core	$1,000¹

Database size

Additional Pricing Details

Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.

Rating Summary

Cordial

Sugar Market (Salesfusion)

Cordial

Sugar Market (Salesfusion)

Cordial

Sugar Market (Salesfusion)

Likelihood to Recommend

Cordial

Sugar Market (Salesfusion)

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Pros

Cordial

Sugar Market (Salesfusion)

Cons

Cordial

Sugar Market (Salesfusion)

Likelihood to Renew

Cordial

Sugar Market (Salesfusion)

Support Rating

Cordial

Sugar Market (Salesfusion)

Alternatives Considered

Cordial

Sugar Market (Salesfusion)

Return on Investment

Cordial

Sugar Market (Salesfusion)

Screenshots

Cordial

Sugar Market (Salesfusion)

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Cordial Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Sugar Market (Salesfusion) Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Add comparison