What users are saying about
7 Ratings
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Score 7.9 out of 100
19 Ratings
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Score 4 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Sugar Market (Salesfusion)

Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Sugar Market (Salesfusion)
4.4
WYSIWYG email editor
Cordial
4.0
Sugar Market (Salesfusion)
3.0
Dynamic content
Cordial
6.3
Sugar Market (Salesfusion)
5.0
Ability to test dynamic content
Cordial
6.8
Sugar Market (Salesfusion)
4.0
Landing pages
Cordial
10.0
Sugar Market (Salesfusion)
6.0
A/B testing
Cordial
7.0
Sugar Market (Salesfusion)
4.0
Mobile optimization
Cordial
7.5
Sugar Market (Salesfusion)
1.0
Email deliverability reporting
Cordial
8.4
Sugar Market (Salesfusion)
7.0
List management
Cordial
7.5
Sugar Market (Salesfusion)
4.0
Triggered drip sequences
Cordial
9.3
Sugar Market (Salesfusion)
6.0

Reporting & Analytics

Cordial
7.0
Sugar Market (Salesfusion)
2.3
Dashboards
Cordial
8.5
Sugar Market (Salesfusion)
5.0
Standard reports
Cordial
6.5
Sugar Market (Salesfusion)
1.0
Custom reports
Cordial
6.0
Sugar Market (Salesfusion)
1.0

Lead Management

Cordial
Sugar Market (Salesfusion)
5.3
Lead nurturing
Cordial
Sugar Market (Salesfusion)
6.0
Lead scoring and grading
Cordial
Sugar Market (Salesfusion)
4.0
Data quality management
Cordial
Sugar Market (Salesfusion)
5.0
Automated sales alerts and tasks
Cordial
Sugar Market (Salesfusion)
6.0

Campaign Management

Cordial
Sugar Market (Salesfusion)
6.5
Calendaring
Cordial
Sugar Market (Salesfusion)
6.0
Event/webinar marketing
Cordial
Sugar Market (Salesfusion)
7.0

Social Media Marketing

Cordial
Sugar Market (Salesfusion)
8.2
Social sharing and campaigns
Cordial
Sugar Market (Salesfusion)
8.2

Platform & Infrastructure

Cordial
Sugar Market (Salesfusion)
4.8
API
Cordial
Sugar Market (Salesfusion)
5.0
Role-based workflow & approvals
Cordial
Sugar Market (Salesfusion)
6.0
Customizability
Cordial
Sugar Market (Salesfusion)
3.0
Integration with Salesforce.com
Cordial
Sugar Market (Salesfusion)
9.2
Integration with Microsoft Dynamics CRM
Cordial
Sugar Market (Salesfusion)
1.0

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Sugar Market (Salesfusion)

  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
Anonymous | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Sugar Market (Salesfusion)

  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

Sugar Market (Salesfusion)

Sugar Market (Salesfusion) 10.0
Based on 3 answers
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Lindsey Wilson | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

Sugar Market (Salesfusion)

Sugar Market (Salesfusion) 8.2
Based on 1 answer
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Sugar Market (Salesfusion)

I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Amy Bailey | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Sugar Market (Salesfusion)

  • Increased employee efficiency
  • Better customer service
  • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cordial Editions & Modules

Additional Pricing Details

Sugar Market (Salesfusion)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Sugar Market (Salesfusion) Editions & Modules

Edition
Core$1,0001
  1. Database size
Additional Pricing Details
Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.

Rating Summary

Likelihood to Recommend

Cordial
8.0
Sugar Market (Salesfusion)
3.0

Likelihood to Renew

Cordial
Sugar Market (Salesfusion)
10.0

Support Rating

Cordial
Sugar Market (Salesfusion)
8.2

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