What users are saying about
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.3 out of 100
Based on 21 reviews and ratings
Feature Set Ratings
- Cordial ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

7.4
Cordial
74%

4.4
Sugar Market (Salesfusion)
44%
Cordial ranks higher in 9/9 features
Cordial ranks higher in 9/9 features
WYSIWYG email editor

4.0
40%
4 Ratings

3.0
30%
3 Ratings
Dynamic content

6.3
63%
5 Ratings

5.0
50%
3 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings

4.0
40%
2 Ratings
Landing pages

10.0
100%
1 Rating

6.0
60%
3 Ratings
A/B testing

7.0
70%
4 Ratings

4.0
40%
3 Ratings
Mobile optimization

7.5
75%
5 Ratings

1.0
10%
3 Ratings
Email deliverability reporting

8.4
84%
8 Ratings

7.0
70%
8 Ratings
List management

7.5
75%
5 Ratings

4.0
40%
4 Ratings
Triggered drip sequences

9.3
93%
4 Ratings

6.0
60%
3 Ratings
Reporting & Analytics

7.0
Cordial
70%

2.3
Sugar Market (Salesfusion)
23%
Cordial ranks higher in 3/3 features
Cordial ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings

5.0
50%
4 Ratings
Standard reports

6.5
65%
5 Ratings

1.0
10%
4 Ratings
Custom reports

6.0
60%
5 Ratings

1.0
10%
4 Ratings
Lead Management

Cordial
Feature Set Not Supported
N/A

5.3
Sugar Market (Salesfusion)
53%
Sugar Market (Salesfusion) ranks higher in 4/4 features
Sugar Market (Salesfusion) ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings

6.0
60%
4 Ratings
Lead scoring and grading

N/A
0 Ratings

4.0
40%
4 Ratings
Data quality management

N/A
0 Ratings

5.0
50%
4 Ratings
Automated sales alerts and tasks

N/A
0 Ratings

6.0
60%
3 Ratings
Campaign Management

Cordial
Feature Set Not Supported
N/A

6.5
Sugar Market (Salesfusion)
65%
Sugar Market (Salesfusion) ranks higher in 2/2 features
Sugar Market (Salesfusion) ranks higher in 2/2 features
Calendaring

N/A
0 Ratings

6.0
60%
3 Ratings
Event/webinar marketing

N/A
0 Ratings

7.0
70%
2 Ratings
Social Media Marketing

Cordial
Feature Set Not Supported
N/A

8.2
Sugar Market (Salesfusion)
82%
Sugar Market (Salesfusion) ranks higher in 1/1 features
Sugar Market (Salesfusion) ranks higher in 1/1 features
Social sharing and campaigns

N/A
0 Ratings

8.2
82%
1 Rating
Platform & Infrastructure

Cordial
Feature Set Not Supported
N/A

4.8
Sugar Market (Salesfusion)
48%
Sugar Market (Salesfusion) ranks higher in 5/5 features
Sugar Market (Salesfusion) ranks higher in 5/5 features
API

N/A
0 Ratings

5.0
50%
2 Ratings
Role-based workflow & approvals

N/A
0 Ratings

6.0
60%
2 Ratings
Customizability

N/A
0 Ratings

3.0
30%
2 Ratings
Integration with Salesforce.com

N/A
0 Ratings

9.2
92%
2 Ratings
Integration with Microsoft Dynamics CRM

N/A
0 Ratings

1.0
10%
1 Rating
Attribute Ratings
- Cordial is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings

3.0
Sugar Market (Salesfusion)
30%
7 Ratings
Likelihood to Renew

Cordial
N/A
0 Ratings

10.0
Sugar Market (Salesfusion)
100%
3 Ratings
Support Rating

Cordial
N/A
0 Ratings

8.2
Sugar Market (Salesfusion)
82%
2 Ratings
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Sugar Market (Salesfusion)
Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge

Verified User
Manager in Marketing
Computer Software Company, 51-200 employeesPros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Sugar Market (Salesfusion)
- It was easy to navigate.
- I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
- I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.

Verified User
Employee in Sales
Financial Services Company, 11-50 employeesCons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesSugar Market (Salesfusion)
- The user interface is somewhat cumbersome and not intuitive at times.
- Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
- Custom reporting is complicated to set up.

Verified User
Director in Marketing
Marketing and Advertising Company, 1-10 employeesPricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Cordial Editions & Modules
—
Additional Pricing Details
—Sugar Market (Salesfusion)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
$750 per month
Sugar Market (Salesfusion) Editions & Modules
Edition
Core | $1,0001 |
---|
- Database size
Additional Pricing Details
Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.Likelihood to Renew
Cordial
No score
No answers yet
No answers on this topic
Sugar Market (Salesfusion)
Sugar Market (Salesfusion) 10.0
Based on 3 answers
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Marketing and Client Engagement Specialist
TPMBusiness Supplies and Equipment, 51-200 employees
Support Rating
Cordial
No score
No answers yet
No answers on this topic
Sugar Market (Salesfusion)
Sugar Market (Salesfusion) 8.2
Based on 2 answers
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.

Verified User
Director in Marketing
Marketing and Advertising Company, 1-10 employeesAlternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesSugar Market (Salesfusion)
I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Director of Content
LVM, Inc. VXSuite VXTrackerInformation Technology and Services, 11-50 employees
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Sugar Market (Salesfusion)
- Increased employee efficiency
- Better customer service
- The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.

Verified User
Employee in Sales
Sports Company, 201-500 employees