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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cordial

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A

    Swag Pro

    Score8.5 out of 10
    N/APrintfection is a swag management platform that aims to simplify the buying, managing, and distribution of swag and branded merchandise, from the company of the same name in Denver. They offer a suite of online swag management tools and APIs alongside custom printing, inventory management, and distribution. The vendor states their customers use the platform to drive more leads, reward customers, and engage employees.N/A
    Pricing
    CordialSwag Pro
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CordialSwag Pro
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CordialSwag Pro
    Considered Both Products
    Cordial
    No answer on this topic
    Printfection
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    79 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    68 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    80 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    56 Answers
    Implementation went as expected
    No answers on this topic
    92%
    Implementation went as expected
    54 Answers
    Features
    CordialSwag Pro
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Cordial and Swag Pro
    Feature
    Cordial
    7.4
    5 Ratings
    8% below category average
    Swag Pro
    -
    Ratings
    WYSIWYG email editor4.04 Ratings00 Ratings
    Dynamic content6.35 Ratings00 Ratings
    Ability to test dynamic content6.85 Ratings00 Ratings
    Landing pages10.01 Ratings00 Ratings
    A/B testing7.04 Ratings00 Ratings
    Mobile optimization7.55 Ratings00 Ratings
    Email deliverability reporting8.44 Ratings00 Ratings
    List management7.55 Ratings00 Ratings
    Triggered drip sequences9.34 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Cordial and Swag Pro
    Feature
    Cordial
    7.0
    5 Ratings
    8% below category average
    Swag Pro
    -
    Ratings
    Dashboards8.55 Ratings00 Ratings
    Standard reports6.55 Ratings00 Ratings
    Custom reports6.05 Ratings00 Ratings
    Best Alternatives
    CordialSwag Pro
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CordialSwag Pro
    Likelihood to Recommend
    6.0
    (5 ratings)
    8.5
    (83 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (4 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (6 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (3 ratings)
    Performance
    -
    (0 ratings)
    6.0
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    4.0
    (82 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.2
    (3 ratings)
    Configurability
    -
    (0 ratings)
    5.0
    (3 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.3
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    5.0
    (3 ratings)
    Professional Services
    -
    (0 ratings)
    7.7
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.3
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.3
    (2 ratings)
    User Testimonials
    CordialSwag Pro
    Likelihood to Recommend
    Cordial
    Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
    Incentivized
    Read full review
    Printfection
    B2B companies, SaaS companies, larger or important swag or customer gifting motions, ABM strategies, large customer thank you motions, certification programs where earners are thanked or rewarded, lean teams, ample budgets, field sales teams with agency of gifting and swag, marketing teams that don't have room or space for holding or managing inventory
    Incentivized
    Read full review
    Pros
    Cordial
    • Provides helpful desktop and mobile previews.
    • Sends emails reliably.
    • Allows for pretty robust audience rules.
    Incentivized
    Read full review
    Printfection
    • The swag catalogue has lots of items to choose from and they try to source anything else you need
    • Takes care of the logistical challenges of getting swag to offices, events and to customers
    • Their customer team are really hands on and helpful
    Incentivized
    Read full review
    Cons
    Cordial
    • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
    • A lot of the templating must be built from scratch.
    • Deliverability insights (out of the box) could be expanded further.
    Incentivized
    Read full review
    Printfection
    • Their Giveaway feature was made some improvements but I would like to see it be more flexible
    • Being able to get more samples of products and printing prior to ordering
    • Swag photography/ items in stock in our closet- we had to provide photos of these items
    • Better updates on swag items that are low in stock
    Incentivized
    Read full review
    Likelihood to Renew
    Cordial
    No answers on this topic
    Printfection
    We are currently extremely satisfied with printfection. The quality of swag is very good, but the customer service ranks high above any other swag company. I have been working closely with my Printfection manager (Tyler Rowland) and he has been more than helpful from the start.
    Incentivized
    Read full review
    Usability
    Cordial
    No answers on this topic
    Printfection
    I think they do their work well. It's just not amazing or a company I feel a necessity to keep. If someone had the same service with the same cost, I might suggest asking both about the level of customer service.
    Incentivized
    Read full review
    Reliability and Availability
    Cordial
    No answers on this topic
    Printfection
    Prinfection's availability has been great. There was one time when a product we needed wasn't available, but our Printfection rep made sure to get what we needed.
    Incentivized
    Read full review
    Performance
    Cordial
    No answers on this topic
    Printfection
    Printfection's performance has been top-notch. We have been using Printfection for only about 8 months, and have not had any issues with performance.
    Incentivized
    Read full review
    Support Rating
    Cordial
    No answers on this topic
    Printfection
    They're willing to help and do what is necessary, even when unnecessary. This is the case when I don't need service at that level, but I'd rather have excellent service always than wonder if it will be there when I need it. Overall, they are perfect, and they have good intentions.
    Incentivized
    Read full review
    In-Person Training
    Cordial
    No answers on this topic
    Printfection
    Tyler led some of our staff through training and was very helpful. Tyler was also always available for any questions after training was complete.
    Incentivized
    Read full review
    Online Training
    Cordial
    No answers on this topic
    Printfection
    We completed online training with a Printfection rep leading us through the process. This made the whole experience easy and helpful.
    Incentivized
    Read full review
    Implementation Rating
    Cordial
    No answers on this topic
    Printfection
    Their team is very helpful in getting set up and we felt like they worked with us on price and also getting our previous inventory we had at our offices set up in Printfection. The only down side of shipping in your items to Printfection is the photography of the items (which clients can see) is pretty terrible if you don't have clear product photos prior to sending the items to Printfection warehouse.
    **All items purchased through Printfection the product photos look better (so this issue won't be the case with those who aren't shipping existing swag to their warehouse)
    Incentivized
    Read full review
    Alternatives Considered
    Cordial
    Cordial by far has the best UI for simple navigation
    Incentivized
    Read full review
    Printfection
    I reserached swag platforms and narrowed it down to 3 that I wanted to learn more about. I based my choices on response time to demo requests, customer service, items, ability to meet the needs of my supervisor, etc. I learned that 2 out of the 3 platforms I found were both under Custom Ink which I have used in the past. So I know the items are of good quality. The main deciding factor was the staff. Both companies had nice staff. But Printfection did a superb job of not making me feel like a cutomer but a friend. I didn't fee like I was a sale but a partner.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Cordial
    No answers on this topic
    Printfection
    Simple pricing and easy to pitch to stakeholders
    Incentivized
    Read full review
    Scalability
    Cordial
    No answers on this topic
    Printfection
    Only two departments use this product effectively. Ideally we have two other departments would use it, but they kept getting confused on how to navigate through it.
    Incentivized
    Read full review
    Professional Services
    Cordial
    No answers on this topic
    Printfection
    There aren't many professional services besides what is related to their product. What would have been great was to get design services included in our membership since we dont have one in house
    Incentivized
    Read full review
    Return on Investment
    Cordial
    • Best to manage your clients' business.
    • Not ideal for freelancers.
    Incentivized
    Read full review
    Printfection
    • Printfection is far more expensive than what we were previously using and we haven't seen a huge ROI yet in terms of influence on pipeline.
    • Our employees are more engaged using Printfection than they were with our previous tool.
    • Printfection helps with product design and research which saves me a ton of time when selecting new items.
    Incentivized
    Read full review
    ScreenShots

    Cordial Screenshots

    Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.