Cordial vs. Twilio

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

Incentivized

If you have a business page on Facebook, having Twilio’s chat not feature is a must! No more missed chat messages or clients getting upset because of a delay in replies. Twilio has helped on several occasions answer simple questions, so I didn't even have to answer the chat message manually. It also enables you to recognize when spammy messages are trying to get through.

Incentivized

• Provides helpful desktop and mobile previews.
• Sends emails reliably.
• Allows for pretty robust audience rules.

Incentivized

• Easy to see my team in one place, when they log in and out and what call status they are in.
• Twilio is a simple, user friendly way to log in and out of work activities.
• Excellent services and support.
• The omnichannel feature which allows agents to get request from all channels.

Incentivized

• Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
• A lot of the templating must be built from scratch.
• Deliverability insights (out of the box) could be expanded further.

Incentivized

• Setting up response sequences should be more intuitive like an email sequence software or a chatbot service where you can send users through flows based on actions.
• Less code setup or having a graphical user interface to set it up would be nice then to be able to just export the code of what we need and send it over to developers.
• Easier multi-media sending for images, videos, or files needed.

Incentivized

Twilio has well documented APIs and examples. There are several tutorials, videos and Q&As regarding their services. So, usability is very good. I must say that advanced knowledge of telephony, API/Programming and error-handling is essential to make good use of Twilio. It's not just plug-and-play unless you are integrated with a system that has all of the programming built for it.

Incentivized

I have not had to communicate with Twilio support in the last 3 years but my past experience with them has been very positive. They replied to my previous requests promptly and kept me well informed to resolve my inquiries. With their documentation that's available, I hardly imagine why anyone would need to contact support since it's all there in a concise and easy to understand format. It would probably take you longer to type out a support ticket than to just open their doc websites.

Incentivized

Cordial by far has the best UI for simple navigation

Incentivized

I receive regular unsolicited communications from Twilio competitors but I do not have the time to review them, given there is no reason for me to switch. Twilio works great and its pricing is acceptable for our situation. Investigating point solutions for text only or voice only would complicate our infrastructure and vendor management and would require some expensive system changes.

Incentivized

Being in South Africa, direct local currency support would be nice

Incentivized

• Best to manage your clients' business.
• Not ideal for freelancers.

Incentivized

• Twilio WebRTC allowed us to move a bulk of our communication to the cloud, giving us a lot of visibility on how we were communicating with our customers.
• It also gave us analytics on how much time users spent on communicating with each other over calls and helped us build features around it.
• Twilio became the center of all communication on our platform. From chat messages to phone calls, it powered everything.

Incentivized