What users are saying about
7 Ratings
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Score 6 out of 100
48 Ratings
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Score 7.9 out of 100

Feature Set Ratings

  • Cordial ranks higher in 1 feature set: Email & Online Marketing
  • Everest (Return Path + 250ok) ranks higher in 1 feature set: Reporting & Analytics

Email & Online Marketing

7.4

Cordial

74%
6.2

Everest (Return Path + 250ok)

62%
Cordial ranks higher in 7/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
5.0
50%
2 Ratings

Dynamic content

6.3
63%
5 Ratings
5.5
55%
2 Ratings

Ability to test dynamic content

6.8
68%
5 Ratings
5.9
59%
7 Ratings

Landing pages

10.0
100%
1 Rating
5.0
50%
2 Ratings

A/B testing

7.0
70%
4 Ratings
6.1
61%
8 Ratings

Mobile optimization

7.5
75%
5 Ratings
3.7
37%
6 Ratings

Email deliverability reporting

8.4
84%
8 Ratings
9.1
91%
29 Ratings

List management

7.5
75%
5 Ratings
7.3
73%
9 Ratings

Triggered drip sequences

9.3
93%
4 Ratings
8.0
80%
2 Ratings

Reporting & Analytics

7.0

Cordial

70%
7.4

Everest (Return Path + 250ok)

74%
Everest (Return Path + 250ok) ranks higher in 2/3 features

Dashboards

8.5
85%
5 Ratings
8.2
82%
22 Ratings

Standard reports

6.5
65%
5 Ratings
7.7
77%
20 Ratings

Custom reports

6.0
60%
5 Ratings
6.3
63%
16 Ratings

Pre-Send Testing

Cordial

Feature Set Not Supported
N/A
7.9

Everest (Return Path + 250ok)

79%
Everest (Return Path + 250ok) ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
7.8
78%
6 Ratings

Link Tracking

N/A
0 Ratings
6.6
66%
3 Ratings

Image Validation

N/A
0 Ratings
7.7
77%
6 Ratings

Inbox Display

N/A
0 Ratings
8.3
83%
7 Ratings

Email Accessibility Tools

N/A
0 Ratings
7.3
73%
4 Ratings

Spelling and Grammar Check

N/A
0 Ratings
7.8
78%
2 Ratings

Spam Testing

N/A
0 Ratings
8.6
86%
9 Ratings

Email Previews

N/A
0 Ratings
8.7
87%
8 Ratings

Attribute Ratings

  • Everest (Return Path + 250ok) is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
7.5

Everest (Return Path + 250ok)

75%
27 Ratings

Likelihood to Renew

Cordial

N/A
0 Ratings
8.2

Everest (Return Path + 250ok)

82%
5 Ratings

Usability

Cordial

N/A
0 Ratings
7.3

Everest (Return Path + 250ok)

73%
1 Rating

Support Rating

Cordial

N/A
0 Ratings
9.1

Everest (Return Path + 250ok)

91%
1 Rating

Implementation Rating

Cordial

N/A
0 Ratings
8.2

Everest (Return Path + 250ok)

82%
1 Rating

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Everest (Return Path + 250ok)

Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Mark Robert Anderson | TrustRadius Reviewer

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Joni Kalstrup | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • Some domain summary data inconsistent with seedlist detail
  • UI feels a little dated
  • Reporting options are limited
  • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
  • Inbox Preview rendering could be more robust and extensive
  • Would like to see Dark Mode previewing rendering
Anonymous | TrustRadius Reviewer

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Everest (Return Path + 250ok)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 8.2
Based on 5 answers
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Dan Sixbury, PMP, MBA | TrustRadius Reviewer

Usability

Cordial

No score
No answers yet
No answers on this topic

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 7.3
Based on 1 answer
I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
Anonymous | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 9.1
Based on 1 answer
Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
Brett Schenker | TrustRadius Reviewer

Implementation Rating

Cordial

No score
No answers yet
No answers on this topic

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 8.2
Based on 1 answer
I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
Anonymous | TrustRadius Reviewer

Screenshots

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