Cordial vs Everest (Return Path + 250ok)

Likelihood to Recommend

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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Berlynn Pierce

CRM & Email Marketing

1-800 CONTACTSConsumer Goods, 1001-5000 employees

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Return Path definitely helps provide directional guidance on where/how emails are being delivered, and it certainly provides some feedback and insights when there are delivery issues. I would not say that it is 100% accurate, though, on Inbox/Spam/Missing placement details for all ISPs. It certainly helps identify issues, though I would not use it as proof that we were fully put into the inbox (or spam folder).The inbox preview and rendering features are good, and I love the integration with Marketing Cloud. There are other rendering preview options available in the market, and this offering is solid. Just not the strongest. The direct integration with Marketing Cloud certainly makes it easy to use. Budgets permitting, using Return Path as part of a larger portfolio of tools for inbox placement monitoring, blacklist checking, email rendering, etc. would be advised. But it certainly works well as a starting point.

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Verified User

Manager in Marketing

Entertainment Company, 51-200 employees

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Feature Rating Comparison

Cordial

Everest (Return Path + 250ok)

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cordial

Everest (Return Path + 250ok)

Dashboards

Standard reports

Custom reports

Pros

Provides helpful desktop and mobile previews.
Sends emails reliably.
Allows for pretty robust audience rules.

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Nichole Aramapakul

Creative Marketing Director

Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees

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Individualized attention. They really dug in to understand our products and services.
Easy-to-understand training and actionable items that you can sustain over a long period of time.
They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.

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Joni Kalstrup

Internet Marketing Manager

Ticketmaster EntertainmentEntertainment, 5001-10,000 employees

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Cons

Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
A lot of the templating must be built from scratch.
Deliverability insights (out of the box) could be expanded further.

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Verified User

Contributor in Marketing

Internet Company, 11-50 employees

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Device Previews use old Litmus API and therefore slow, would be nice to have a quicker interface
No content builder integration, system relies on emails to be sent to platform often increasing development times
Old user interface, interface has been the same and clunky for many years

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Verified User

Employee in Marketing

Health, Wellness and Fitness Company, 11-50 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Everest (Return Path + 250ok) 8.2

Based on 5 answers

We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.

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Dan Sixbury, PMP, MBA

Web Infrastructure Senior Analyst

Hallmark CardsConsumer Goods, 5001-10,000 employees

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Usability

No score

No answers yet

No answers on this topic

Everest (Return Path + 250ok) 7.3

Based on 1 answer

I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.

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Verified User

Manager in Marketing

Entertainment Company, 51-200 employees

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Support Rating

No score

No answers yet

No answers on this topic

Everest (Return Path + 250ok) 9.1

Based on 1 answer

Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.

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Brett Schenker

Email Deliverability Specialist

NGP VANComputer Software, 201-500 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

Everest (Return Path + 250ok) 8.2

Based on 1 answer

I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.

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Verified User

Manager in Marketing

Entertainment Company, 51-200 employees

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Alternatives Considered

Cordial by far has the best UI for simple navigation

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Verified User

Professional in Marketing

Consumer Goods Company, 501-1000 employees

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Return Path was the first solution that we looked into based on the native integration with Salesforce Marketing Cloud. That was the biggest selling point for us. We didn't do a lot of research on other products but 250ok was one we did look at but ultimately liked Return Path that much more

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Verified User

Manager in Marketing

Higher Education Company, 201-500 employees

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Return on Investment

Best to manage your clients' business.
Not ideal for freelancers.

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Mohammed Anzil

Founder and Chief Editor

Social PositivesInternet, 1-10 employees

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It has helped identify inbox issues and thus helping our clients reach more inboxes.
They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.

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Verified User

Analyst in Information Technology

Marketing and Advertising Company, 1001-5000 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Cordial

Everest (Return Path + 250ok)

Cordial

Everest (Return Path + 250ok)

Cordial

Everest (Return Path + 250ok)

Cordial

Everest (Return Path + 250ok)

Cordial

Everest (Return Path + 250ok)

Likelihood to Recommend

Cordial

Everest (Return Path + 250ok)

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

Pros

Cordial

Everest (Return Path + 250ok)

Cons

Cordial

Everest (Return Path + 250ok)

Likelihood to Renew

Cordial

Everest (Return Path + 250ok)

Usability

Cordial

Everest (Return Path + 250ok)

Support Rating

Cordial

Everest (Return Path + 250ok)

Implementation Rating

Cordial

Everest (Return Path + 250ok)

Alternatives Considered

Cordial

Everest (Return Path + 250ok)

Return on Investment

Cordial

Everest (Return Path + 250ok)

Screenshots

Cordial

Everest (Return Path + 250ok)

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison