What users are saying about
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
48 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.9 out of 100
Based on 48 reviews and ratings
Feature Set Ratings
- Cordial ranks higher in 1 feature set: Email & Online Marketing
- Everest (Return Path + 250ok) ranks higher in 1 feature set: Reporting & Analytics
Email & Online Marketing

7.4
Cordial
74%
6.2
Everest (Return Path + 250ok)
62%
Cordial ranks higher in 7/9 features
Cordial ranks higher in 7/9 features
WYSIWYG email editor

4.0
40%
4 Ratings
5.0
50%
2 Ratings
Dynamic content

6.3
63%
5 Ratings
5.5
55%
2 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings
5.9
59%
7 Ratings
Landing pages

10.0
100%
1 Rating
5.0
50%
2 Ratings
A/B testing

7.0
70%
4 Ratings
6.1
61%
8 Ratings
Mobile optimization

7.5
75%
5 Ratings
3.7
37%
6 Ratings
Email deliverability reporting

8.4
84%
8 Ratings
9.1
91%
29 Ratings
List management

7.5
75%
5 Ratings
7.3
73%
9 Ratings
Triggered drip sequences

9.3
93%
4 Ratings
8.0
80%
2 Ratings
Reporting & Analytics

7.0
Cordial
70%
7.4
Everest (Return Path + 250ok)
74%
Everest (Return Path + 250ok) ranks higher in 2/3 features
Everest (Return Path + 250ok) ranks higher in 2/3 features
Dashboards

8.5
85%
5 Ratings
8.2
82%
22 Ratings
Standard reports

6.5
65%
5 Ratings
7.7
77%
20 Ratings
Custom reports

6.0
60%
5 Ratings
6.3
63%
16 Ratings
Pre-Send Testing

Cordial
Feature Set Not Supported
N/A
7.9
Everest (Return Path + 250ok)
79%
Everest (Return Path + 250ok) ranks higher in 8/8 features
Everest (Return Path + 250ok) ranks higher in 8/8 features
URL Validation

N/A
0 Ratings
7.8
78%
6 Ratings
Link Tracking

N/A
0 Ratings
6.6
66%
3 Ratings
Image Validation

N/A
0 Ratings
7.7
77%
6 Ratings
Inbox Display

N/A
0 Ratings
8.3
83%
7 Ratings
Email Accessibility Tools

N/A
0 Ratings
7.3
73%
4 Ratings
Spelling and Grammar Check

N/A
0 Ratings
7.8
78%
2 Ratings
Spam Testing

N/A
0 Ratings
8.6
86%
9 Ratings
Email Previews

N/A
0 Ratings
8.7
87%
8 Ratings
Attribute Ratings
- Everest (Return Path + 250ok) is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings
7.5
Everest (Return Path + 250ok)
75%
27 Ratings
Likelihood to Renew

Cordial
N/A
0 Ratings
8.2
Everest (Return Path + 250ok)
82%
5 Ratings
Usability

Cordial
N/A
0 Ratings
7.3
Everest (Return Path + 250ok)
73%
1 Rating
Support Rating

Cordial
N/A
0 Ratings
9.1
Everest (Return Path + 250ok)
91%
1 Rating
Implementation Rating

Cordial
N/A
0 Ratings
8.2
Everest (Return Path + 250ok)
82%
1 Rating
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Everest (Return Path + 250ok)
Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Senior Salesforce Automation Manager
GoCo GroupFinancial Services, 201-500 employees
Pros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Everest (Return Path + 250ok)
- Individualized attention. They really dug in to understand our products and services.
- Easy-to-understand training and actionable items that you can sustain over a long period of time.
- They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Internet Marketing Manager
Ticketmaster EntertainmentEntertainment, 5001-10,000 employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesEverest (Return Path + 250ok)
- Some domain summary data inconsistent with seedlist detail
- UI feels a little dated
- Reporting options are limited
- As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
- Inbox Preview rendering could be more robust and extensive
- Would like to see Dark Mode previewing rendering

Verified User
Manager in Marketing
Entertainment Company, 51-200 employeesPricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Everest (Return Path + 250ok)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Cordial
No score
No answers yet
No answers on this topic
Everest (Return Path + 250ok)
Everest (Return Path + 250ok) 8.2
Based on 5 answers
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Web Infrastructure Senior Analyst
Hallmark CardsConsumer Goods, 5001-10,000 employees
Usability
Cordial
No score
No answers yet
No answers on this topic
Everest (Return Path + 250ok)
Everest (Return Path + 250ok) 7.3
Based on 1 answer
I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.

Verified User
Manager in Marketing
Entertainment Company, 51-200 employeesSupport Rating
Cordial
No score
No answers yet
No answers on this topic
Everest (Return Path + 250ok)
Everest (Return Path + 250ok) 9.1
Based on 1 answer
Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
Email Deliverability Specialist
NGP VANComputer Software, 201-500 employees
Implementation Rating
Cordial
No score
No answers yet
No answers on this topic
Everest (Return Path + 250ok)
Everest (Return Path + 250ok) 8.2
Based on 1 answer
I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.

Verified User
Manager in Marketing
Entertainment Company, 51-200 employeesAlternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesEverest (Return Path + 250ok)
Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.

Verified User
Employee in Marketing
Health, Wellness and Fitness Company, 11-50 employeesReturn on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Everest (Return Path + 250ok)
- It has helped identify inbox issues and thus helping our clients reach more inboxes.
- They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
- They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.

Verified User
Analyst in Information Technology
Marketing and Advertising Company, 1001-5000 employees