Coremetrics / IBM Digital Analytics (discontinued) vs. Db2

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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I have primarily used it as the basis for a SIS - but I have migrated more than a few systems from there database systems to DB2 (Filemaker, MySQL, etc.). DB2 does have a better structural approach, as opposed to Filemaker, which allows for more data consistency, but this can also lead to an inflexibility that can sometimes be counterintuitive when attempting to compensate for the flexibility of the work environment as Schools tend to have an all in one approach.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• While we query a large set of data, the results are generally available within a minute or so.
• Always reliable - I have never experienced an application going down.
• It is easy to write queries and find tables and columns.
• We can log in smoothly without any headaches.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Learning curve for DB resources - Improvements to UI or native command line built-ins can help with increasing efficiencies for DB resources
• Better resource utilization monitoring and recommendations
• Continue to adopt support for modern frameworks and languages making it easier for organizations to see making Db2 the easy first choice

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

The DB2 database is a solid option for our school. We have been on this journey now for 3-4 years so we are still adapting to what it can do. We will renew our use of DB2 because we don’t see. Major need to change. Also, changing a main database in a school environment is a major project, so we’ll avoid that if possible.

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Very easy to implement and use.

You have to be well versed in using the technology, not only from a GUI interface but from a command line interface to successfully use this software to its fullest.

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Never had any issues

I have never had DB2 go down unexpectedly. It just works solidly every day. When I look at the logs, sometimes DB2 has figured out there was a need to build an index. Instead of waiting for me to do it, the database automatically created the index for me. At my current company, we have had zero issues for the past 8 years. We have upgrade the server 3 times and upgraded the OS each time and the only thing we saw was that DB2 got better and faster. It is simply amazing.

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

The performances are exceptional if you take care to maintain the database. It is a very powerful tool and at the same time very easy to use. In our installation, we expect a DB machine on the mainframe with access to the database through ODBC connectors directly from branch servers, with fabulous end users experience.

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Easily the best product support team. :) Whenever we have questions, they have answered those in a timely manner and we like how they go above and beyond to help.

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the material was very clear and all subjects have been handled

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

db2 work well with the application, also the replication tool can keep it up

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

DB2 was more scalable and easily configurable than other products we evaluated and short listed in terms of functionality and pricing. IBM also had a good demo on premise and provided us a sandbox experience to test out and play with the product and DB2 at that time came out better than other similar products.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

By
using DB2 only to support my IzPCA activities, my knowledge here
is somewhat limited.

Anyway,
from what I was able to understand, DB2 is extremely scallable.

Maybe the information below could serve as an example of scalability.

Customer have an huge mainframe environment, 13x z15 CECs, around
80 LPARs, and maybe more than 50 Sysplexes (I am not totally sure about this
last figure...)

Today
we have 7 IzPCA
databases, each one in a distinct Syplex.

Plans
are underway to have, at the end, an small LPAR, with only one DB2 sub-system,
and with only one database, then transmit the data from a lot of other LPARs,
and then process all the data in this only one database.

The
IzPCA collect process (read the data received, manipulate it, and insert rows
in the tables) today is a huge process, demanding many elapsed
hours, and lots of CPU.

Almost
100% of the tables are PBR type, insert jobs run in parallel, but in 4 of the 7
database, it is a really a huge and long process.

Combining
the INSERTs loads from the 7 databases in only one will be impossible.......,,,,

But,
IzPCA recently introduced a new feature, called "Continuous
Collector".

By
using that feature, small amounts of data will be transmited to the central
LPAR at every 5 minutes (or even less), processed immediately,in
a short period of time, and with small use of CPU,
instead of one or two transmissions by day, of very large amounts of data and
the corresponding collect jobs occurring only once or twice a day, with long
elapsed times, and huge comsumption of CPU

I
suspect the total CPU seconds consumed will be more or less the same in
both cases, but in the new method it will occur in small bursts
many times a day!!

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Negative: Difficult and manual deployment
• Negative: Missing assistants from common monitoring metrics
• Positive: Stability
• Positive: Performance
• Positive: Resiliency and high availability (HADR)
• Positive: Data Replication (Q-Rep)
• Positive: Interaction with storage subsystems for backups (TSM, SVC)
• Positive: Gigantic monitoring features in the form of table functions

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