Coremetrics / IBM Digital Analytics (discontinued) vs. D&B Finance Analytics

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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It's good for our vendor and customer due diligence, but mediocre with alerts. The risk scoring and paydex trade information is always helpful, but not always applicable for term debt lenders. But the monitoring of customers has helped over the years to determine any judgments, suits, or bankruptcies that have come up.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Custom Scores
• Finding Companies through Search or Advanced Search. It's got an easy search bar. And then for example, we have companies all over the world that come to us. And so we can just choose the country, for example, and then write the name in there and it'll bring up a lot of different companies that maybe are exactly that name or close to that name. And when we see what we believe to be the actual company, we can click on it and then know whether they are credit worthy.
• Great UX on the website - fast and easy to use. The speed with which it operates is really terrific and very important for us because we usually have to make that decision right away.
• Using something as objective as a numerical score simplifies decisions about offering credit. We have to make a decision usually on whether to offer credit to an advertiser quickly. So what's wonderful about the process is that we don't have to be searching around on Google or any kind of review site and then try to discern whether they're credit worthy. We simply open up the D&B Finance Analytics tool.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• I would like to see contact information, such as Accounting contact names and email addresses. Not sure how hard that would be to provide but it would be extremely helpful.
• I'm sure there are more things I might suggest, but we don't use enough of the options offered right now in our package.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

D&B Finance Analytics reports have just about everything. You can see a full company profile including legal forms, history records, employee count, years in business, paydex scores, delinquency scores, viability ratings, state of incorporations, naics codes, CEO or business owner names, etc. There is a lot that pulls up in this report

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Very easy to implement and use.

Very easy to access, and the reports are generally intuitive and clearly understandable. Some minor issues with entering data, nothing that would keep me from using this software, though. The databases it draws from are robust, and I can generally find the information I need, or get pointed to that information as a result of studying the report.

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Never had any issues

FOR THE MOST PART IT IS ALWAYS AVAILABLE. ON RARE OCCASSIONS i HAVE TROUBLE ACCESSING BUT AFTER I SUBMIT AN ISSUE IT IS CORRECTED

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

I rate the performance very good. The report loads quickly and downloads in a reasonable time frame given the extensive complexity of the report. I've never had an issue

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Isaac has been very helpful in providing support. I have only inquired once regarding our remaining reports' availability, and he was very helpful in finding the appropriate solution, which in this case was to add additional reports to the duration of our contract at a prorated rate.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

The online training was worth it. We did an online training with our team and an account rep from D&B. They walked us through the entire interface and answered all of our questions.

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See previous comment: reading and understanding the encyclopedic implementation guide is a must.

I was not involved in the integration.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

I have only used D&B Finance Analytics in my career; however, there are alternatives that we use when the data is not available. We typically request trade references and a bank reference, which are usually very valuable in addition to the D&B report. When all three options provide valuable data, we generally make the best decisions on credit.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

AT THIS PARTICULAR TIME, WE ONLY USE IT TO MAKE A DETERMINATION ON CREDIT. NO OTHER DEPARTMENTS HAVE ACCESS TO PROGRAM OTHER THAN ACCOUNTING

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• More or less improved efficiency in our Bank's underwriting process, but new deals have been slow as the economy worsens
• We haven't been creating much new business due to the environment we are in and the position we are in as a regional bank
• It will continue to strengthen our credit risk assessments

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