Coremetrics / IBM Digital Analytics (discontinued) vs. Everpure FlashArray

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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When you need speed, it's FAST, especially for MS SQL databases. If you are having bottlenecks, you can spend your time finding it in the code because it's not Pure Storage. Love the data reduction and duplication. We can store so much more on this unit than the base physical size. Love the data snapshots. When you need to complete copy your entire environment for testing etc. Nothing is easier, a few clicks and you are done. Extremely helpful for testing and training.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• The Pure Array does data reduction particularly well. We've seen a 7x reduction on some of our volumes.
• It is easy to get used to the system after coming from other storage arrays.
• It has some welcome additions such as a smartphone app that makes it easier to view your cases, etc.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Reporting is too general. Being a tech nerd, I want to be able to see the nitty-gritty details. I also need to be able to define canned sets of reports for problem application systems.
• Pricing is a bit higher then some of their direct competitors .
• Seriously, I have nothing else.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

It has so far been a very fast and stable product. We have had wonderful support when we have needed it and the account manager and engineer attached to our organization have been very responsive with any questions and concerns we have had.

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Very easy to implement and use.

From the day our first array was put in (2017) we have had very little issues using it the way we wanted to and none of the setup or processes we incorporate this into have ever been complex. All of the interfaces in the GUI are very intuitive and do not require any CLI experience to do what we need it to do.

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Never had any issues

We have never had an outage with Purestorage. Yes we have had 2 drives go out but replacements were installed so fast there wasn't any issues. We have had a NVRAM module replaced but were noticed from Pure they were sending a replacement because they were predicting a failure so pure was proactive preventing any issues. Knowing Pure is monitoring our device 24x7 gives us peace of mind.

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

The corporation has a very diverse data load and when we migrate from a hybrid storage to pure all-flash, significant gains have already been observed. Latency always remains below 1 ms regardless of the load and volumetry used. Application performance also depends heavily on whether or not the code is more permormatic and network access infrastructure. The product has been meeting expectations

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Pure Support is timely and communicative. They are always ready to assist and very skilled at what they do, no matter the time of day. Even at 12:10 a.m. on New Years Day when your array has a hiccup that causes some errors in your environment, they will be on the phone with you in an instant. If they are unable to determine the cause right away, because things appear to be normal, they will take your environment's configuration, lab it up in their support environment and then research until they figure out what caused the problem. Even if it takes 3 months. True story.

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Excellent training and really you don't need that much. We received training at the Pure offices and also on site when the product was installed. Simple things like how to login to the GUI interface, how to setup users, how to create volume and mount it. How to make a snapshot, how to copy it and mount it. Really is pretty self explanatory on how to do things with the GUI interface. We were expecting complicated base on other vendor products, we got super simple.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

Great videos and documentation. There is a common theme with PureStorage, "Keep it elegantly simple". They have great support network and great support user groups. Documentation has been very helpful with providing auditors with methods and procedures on security and other ways the product works. Great documentation on setting PureStorage to be the most effective with VM's, SQL Server, and other products.

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See previous comment: reading and understanding the encyclopedic implementation guide is a must.

The install was very quick. The engineer that Pure sent said that if we started by 10 am we would be done by lunchtime, and he was not kidding.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Pure Storage FlashArray came up as being the most cost-effective of the lot plus the extras added like call-home support were very welcome. The competitors' options were a lot more expensive and the call-home support added a lot more to the already high costs.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

The product suite scales well and the FA in particular can service any need for all but the most demanding file protocol environments

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Thanks to the deduplication that is built into the product we are seeing great reduction in total space required by consolidating similar data types on the same array.
• Our users are very pleased with the performance.
• The replication allowed us to move our workload from to another data center with minimal downtime.

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