Coremetrics / IBM Digital Analytics (discontinued) vs. Forcepoint Data Loss Prevention

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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-Where companies need to secure their attachment, which goes outside, means from their company to outside -Where companies need to ensure their client's personal information -Where companies need DLP. They need to look for Forcepoint only, as they have the upper hand over the rest of their competitors.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• It has predominantly protected us from unauthorized parties and has provided us with better visibility and control over our data.
• This software has also successfully prevented us from both malicious and accidental tasks, which are quite flexible actions when it comes to the violation of data loss prevention policies.
• This product has been successful in improving compliance and even mitigating compliance violations, which further facilitated IT security.
• I think there is room for improvement, as the user interface is slightly rough and difficult to adopt in the beginning. The software also hangs up at a few instances, which leads to some wasting of time and annoyance, but other than that, this software is good. The technical staff should work on the complexities for a better user experience.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Forcepoint technical support--specially for users who go with essential support--is challenging to get support on time. You need the ticket to be raised long beforehand to get support from TAC. However, in the case of enterprise support, its is not like this technical person will come on a priority basis.
• However it comes with higher prices, especially for SMB, it is allowed to pay that amount for support only.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

We have been fairly happy with the product and how it has worked. We have looked at other vendors for url filter and such and have not found one that meets our needs or does what we have been doing with Websense. The product has been fairly stable and we have only had a few issues in the past. We have all seen that it was one of the highest leaders from the Gartner Group Magic Quadrant for Web Gateways.

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Very easy to implement and use.

For us, Forcepoint Data Loss Prevention was difficult to administer, did not work well when it did work, was incredibly expensive for the feature set you get, and was difficult to uninstall when we moved on from the software. Once it was fully set up, it worked occasionally for us.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Support from Forcepoint has been lacking. When calling in with a high priority issue we rarely are able to work with a technician immediately. The queue waits are very long and when you get through there are no support engineers available and we need to wait for a call back for hours it seems.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

User friendly solution that makes it easy to deploy and manage. Forcepoint Data Loss Prevention very effective to protecting our valuable data on endpoints and where data lives like in the Cloud, server and on-premises disk drives and its valuable to just set policies once and start utilizing Forcepoint Data Loss Prevention solution.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• The exchange of financial documents with customers creates extreme risk as data loss could result in financial and reputation damage to the customer. The cost of deploying Forcepoint is fractions of pennies compared to the potential financial impact of data loss.
• There is some administrative overhead associated as false positives are inevitable, requiring a manual review and a potential loss of productivity.

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