Coremetrics / IBM Digital Analytics (discontinued) vs. Oracle Dyn Managed DNS

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Oracle managed DNS becomes very heavy when there is an ample amount of DNS being managed. However, the DNS creation and updating takes very less time to propagate and is very easy to use. So, for an organization, where there is a modest amount of DNS to manage, it works very well and gives a splendid experience. So, considering the complexity of managing the DNS for an IT company Oracle Dyn managed DNS is the best option to opt.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• The portal management is very easy to use in comparison to other companies for DNS management.
• The have expert mode that allows for multiple edits on records and allows you to make notes for each edit on a zone.
• The have TTLs that are as low as 30 seconds.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Simpler billing interface
• More responsive sales team to provide relevant QBRs to ensure proper and best practice use of the product/platform
• Integration of the Dyn ECT Managed DNS with Dyn Domain Registration would be a nice feature as currently I have to manage two consoles and billing accounts.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

It does exactly what we need, its fast, secure and reliable.

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Very easy to implement and use.

This is the only real gripe we have with Dyn; their web-UI can be remarkably painful to use. In the "simple" editor, DNS records are arranged in a kind of "node" view, where each record is a node and any records of the same name or longer (i.e. all records called "record.example.com" or "other.record.example.com") fall under it. This creates an odd sort of hierarchical view that's not really representative of the zone file. The "expert" editor doesn't have an actual delete button, just a checkbox. If you want to update conflicting record types (for example, replacing an A record with a CNAME) you have to check the box for the record being deleted, save changes, create the new record, save changes, and finally publish changes. Dyn uses a publish model for changes, where all changes you make are staged and can be reverted or published all at once. This is fine, except that the publish/revert dialog is in a different page. This is nice when you have many changes, but very annoying when you're changing just one or two records across multiple zones. These are relatively minor issues in an otherwise good platform; annoyances more than deal breakers.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

The support team at Dyn has always been very helpful and have tried to answer our questions to the best of their knowledge. We have never had any issues from support tickets and they are often resolved in a few hours

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

We use both Oracle Dyn Managed DNS and Amazon Route 53. We like having our main DNS provider outside our cloud provider in case there's an issue with Amazon and we need to point things somewhere else temporarily. But for all the smaller stuff and internal stuff, we use Route 53 successfully.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• For the law firm its being used for, it keeps their remote users working. For law firms, time is money, usually every 15 minutes lost can be a big deal to them.
• Sometimes it has switched when its not supposed to, and causes downtime. No real way to inform users when the switch is happening, it would be great to have an email alert we can not only send to ourselves but a notification to primary and technical partners in the firm so they don't have to yell at us like something is broken, instead they are aware it had to change.

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