Coremetrics / IBM Digital Analytics (discontinued) vs. Splunk Enterprise

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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I'm liking the newer products, and I'm looking forward to how they integrate with the overall product when they come together. Just log in and be able to query a large number of systems for similar issues or a unique one. That is a great fit for Splunk Enterprise, looking for a simple case or a simple String or something of that nature across multiple machines. It's a great fit for that to identify issues or particular software, whatever your scenario is, String, to find it across any particular server or group of servers, so that you can update or do a deployment or whatever it is you're looking to do.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• It is very useful in creating custom rules for analyzing system logs and display relevant information. The query language is very easy to learn.
• We can create custom UI to visualize the output of our data. The interface is very flexible. It also allows the sharing of rules among users.
• There is an open online community to help others. Stackoverflow also has a splunk community. These resources make it more convenient to learn.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Splunk light limits number of users to 5. Wish there was a flexible license, where one could add more users.
• Splunk light does not let you add > few realtime alerts. Wish there was a flexible license, where one could add as many realtime alerts as wanted.
• Better insight into daily ingestion values

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

We are using Splunk extensively in our projects and we have recently upgraded to Splunk version 6.0 which is quite efficient and giving expected results. We keep track of updates and new features Splunk introduces periodically and try to introduce those features in our day to day activities for improvement in our reporting system and other tasks.

Very easy to implement and use.

You can literally throw in a single word into Splunk and it will pull back all instances of that word across all of your logs for the time span you select (provided you have permission to see that data). We have several users who have taken a few of the free courses from Splunk that are able to pull data out of it everyday with little help at all.

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Never had any issues

When properly setup and configured, Splunk is extremely reliable.

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Splunk maintains a well resourced support system that has been consistent since we purchased the product. They help out in a timely manner and provide expert level information as needed. We typically open cases online and communicate when possible via e-mail and are able to resolve most issues with that method.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

The online course was simple clear and described the main capabilities of the solution. There is also an initial module that can be done for free so anyone can familiarize themselves with the functionality of this solution. On the other hand, however, there could be more free online courses. Maybe even with a certificate, this would broaden the group of people who are familiar with the platform while increasing familiarity with the solution itself.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Smooth without too many major issues.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

A lot of products have natively inside their own dashboards and or their own logging repositories. And each one is difficult to learn or they're too complex or they're not verbose in the sense that they're not easy to mine the data that you're looking for. So that could be anything from the native logging that you find in other Cisco products. It's easier to use Splunk to draw the data that you're looking for as opposed to going to the individual's products themselves to get the logs that you're looking for.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

Splunk can scale in to the petabyte per day range which of course is awesome

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Splunk has allowed developers to diagnose production issues when access of control was taken away from them to be allowed to view items in production environments and I believe that is invaluable.
• At times some developers weren't super happy about using it, but it was more of the fact that they were used to having production access and not creating their splunk queries to get information.
• Going one place to view logs was very beneficial to have.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info