Coveragebook vs. Help a Reporter Out (HARO)

Coveragebook is very well suited to preparing client reports. Links make it easy for clients to share the coverage within their companies by forwarding a link. The PDF reports also look great. There is an option to provide all the pages of a piece of coverage, or just the first, which is nice when a client is on one page of a multi-page article or product roundup. This way they don't have lots of extra pages that don't feature their product or brand.

Incentivized

Help a Reporter Out (HARO) was (and today, HERO is) an incredibly valuable tool that effectively bridges the gap between journalists and PR practitioners, and it filled a need on both ends. A perfect solution to an ongoing industry problem. When I have a client that needs media coverage, and a lead is shared in the daily email that fits the client's expertise, it creates an opportunity that we may never have otherwise been able to identify.

Incentivized

• Makes a presentable looking PDF of media coverage
• Allows users to edit and add information like coverage impressions as needed
• Enables you to customize your report (including all pages of coverage, just the first page, uploading your own screenshot, editing metrics, adding client logo, etc.)

Incentivized

• Pushes PR opportunities right to your desktop several times a day
• Provides media opportunities for just about every industry and if you monitor it regularly, on just about every topic you can think of
• Provides an easy way to contact reporters with relevant information
• Media outlets are verified for you

Incentivized

• The design template is relatively standard and doesn't leave much room for change.
• The Coveragebook team is still working on how to improve the social share reporting function.

Incentivized

• I've noticed that some queries are incredibly vague to the point where they could or could not apply to me. I feel like they should implement more strict parameters on what the query has to include.
• Sometimes the outlet is marked anonymous which is not beneficial at all to those who are browsing queries. I think the outlet should be required as that is a pretty essential piece of information to consider.
• I think they email slightly too often. My inbox gets flooded with HARO emails and I'm not able to go through all of them because they get buried. Maybe explore a new strategy to organize the huge amount of queries that get submitted every day.

Incentivized

It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries.

Incentivized

I have had a few questions while using Coveragebook, some of which were answered in the FAQs, but others were not. I emailed customer support and had responses within one business day. (I'm in California and Coveragebook is in the UK, I believe.) All questions were answered to my satisfaction quickly.

Incentivized

We used to build coverage reports from scratch in PPT or send coverage links or PDFs of each piece of news to clients. Coveragebook is the first formal media coverage platform that we have used, and it suits all of our needs. It helps us save time, create great-looking reports, and present clients with detailed data about their media coverage.

Incentivized

They are different tools. While HARO pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. Cision allows you to syndicate your press releases. You need to have a written press release in order to use it.

Incentivized

• Quick and efficient tool to visually show the articles/webpages our company is mentioned in with high-level data for each site.

Incentivized

• A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win.

Incentivized