Creatio vs. Zendesk Sell

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Creatio
Score 9.3 out of 10
N/A
Creatio offers an agentic CRM and workflow platform. Its offerings include Creatio Studio, a no-code agentic platform to build applications and AI agents with natural language and visual designers, and a CRM suite with embedded AI agents across Creatio Marketing, Sales, and Service. The platform also includes industry workflows across 19 verticals and a range of marketplace add-ons. Creatio products can be purchased separately or as a unified CRM solution to…
$25
per month per user
Zendesk Sell
Score 9.7 out of 10
N/A
Zendesk Sell (formerly Base CRM) is a CRM that aims to give reps access to integrated tools that provide the full context of a customer account. This keeps them in the loop and allows them to capitalize on opportunities. Zendesk Sell can be extended with Reach, a lead generation and engagement tool that automates the process of finding and keeping leads interested, so reps can focus more on building relationships and crushing their quotas. Base CRM was founded in 2009, and acquired by Zendesk…
$19
per seat/month billed annually
Pricing
CreatioZendesk Sell
Editions & Modules
Growth
$25
per month per user
Enterprise
$55
per month per user
Unlimited
$85
per month per user
Sell Team
$19.00
per seat/month billed annually
Reach prospecting enrichment add-on (requires a Sell Subscription)
$27.00
Per User Per Month (billed annually)
Sell Professional
$49.00
per seat/month billed annually
Sell Enterprise
$99.00
per seat/month billed annually
Sell Elite
$199.00
per seat/month billed annually
Offerings
Pricing Offerings
CreatioZendesk Sell
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsCreatio Sales, Creatio Marketing, and Creatio Service are available as add-ons for $15 per month, per user. Creatio AI is included in every tier of the Creatio platform (Growth, Enterprise, and Unlimited). Creatio AI starts at $5,000 per year
More Pricing Information
Community Pulse
CreatioZendesk Sell
Considered Both Products
Creatio
Chose Creatio
Salesforce CMS, ClientTrack by Eccovia, CaseWorthy and Penelope
Chose Creatio
Creatio was both more affordable and easier to customize than Salesforce, if slightly less robust, and represented an easy decision when we made the switch.
Chose Creatio
We previously used Salesforce as our CRM. While it has great functionality, we found it to be cost prohibitive to always require consultants to configure and update as our business needs or processes changed. No other platform reviewed ticked as many boxes as we needed in its …
Chose Creatio
Creatio is miles ahead of Infor - now, looking back on Infor, it seems very dated and restricted. I love how you can work things out and change things yourself in Creatio. And if things are a bit more complicated, you have your dedicated team person to help you. We have …
Chose Creatio
Although we haven't totally removed Oracle CX Sales, it's less effective due to its outdated sales marketing capabilities unlike Creatio, which offers robust tools at a lower cost.
Chose Creatio
Sure, the low code approach is eating the world and [is] a powerful feature in this CRM. But training time and time for implementation could be much [longer] than expected.
Chose Creatio
We selected Creatio because it's the most optimal system for our current business requirements and their further scale [development]. Also, we valued the support of the vendor and the big community of implement teams.
Chose Creatio
One-stop-shop for your sales and service needs
Chose Creatio
[Creatio is] more flexible and much more economical.
Chose Creatio
Creatio provides powerful features at an affordable cost. It is easy to customize and set up. The user interface is intuitive. It is possible to set up business rules with an easy interface without writing code. The basic setup can be performed by a business user, without …
Chose Creatio
I had used this as an intern, didn't work much on it.
Chose Creatio
Creatio is much faster and more configurable than Salesforce. The first thing that I noticed when migrating from Salesforce to Creatio was how few clicks it took to record activity or create a new task. Similarly, the page loading speed is so much faster which saves me hours …
Chose Creatio
We selected Creatio to replace Hubspot because it was a better fit for our objectives.
Chose Creatio
For this customer, I've been choosing among AmoCRM, Insightly, Bitrix24, Zoho Bigin (and CRM) and many others. The choice of Creatio was predicted mostly by the fact, that the company was using Terrasoft CRM previously. So it was a safe decision and choice to have the same …
Chose Creatio
The system’s UI, rich functionality, and a great potential for scalability made the system stand out among other vendors. It is a fully-fledged solution that allowed us to work with customer data way more efficiently and improve our processes on a regular basis.
Chose Creatio
The user-friendliness of Creatio was a big selling point along with the low-code initiatives, both of which were important to our business. With Salesforce, unlimited wasn't really unlimited. You couldn't deploy an on-site instance and the overall cost of the system far …
Chose Creatio
Creatio stood out from other vendors in terms of both the system’s usability and robustness. We were impressed by the flexibility of customization that the system provides. On top of that, Creatio’s technical support is always very quick to respond and helpful.
Zendesk Sell
Chose Zendesk Sell
The contact management system is better and the association between contacts and deals is a big improvement. Tracking emails in addition to notes is an improvement.
Chose Zendesk Sell
I am currently using Hubspot, which we upgraded to from Zendesk Sell.

I used SalesForce many years ago, but too long ago to comment on any current functionality.
Chose Zendesk Sell
We moved away from the platform above because integrations and reporting through Zendesk Sell (formerly Base CRM) are far better. Zendesk Sell (formerly Base CRM) is definitely a more modern approach to our ever-changing company. We needed a system that provided accurate and …
Chose Zendesk Sell
Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to Hubspot which provides a lot more value than Base did, but it isn't right for everyone. Hubspot is focused on capturing in-bound leads and has its own flaws and limitations, but …
Chose Zendesk Sell
Zendesk Sell is not as robust as other leading CRM tools I have used in the past like Salesforce. Salesforce is the market leader and is always leading the way in innovation. Salesforce objects management is better simpler and allows the user to customize different screens and …
Chose Zendesk Sell
It does everything salesforce was doing only easier and the mobile app was much better and cheaper. I have been able to both run a sales team and do the sysadmin and setup work on base as a sales manager.
Chose Zendesk Sell
Much more efficient and cleaner interface allows quicker and simpler contact/pipeline management for all members of staff regardless of seniority.

Additionally, it's a much simpler platform designed for sales compared to more traditional CRMs.
Chose Zendesk Sell
Let's face it, there's a lot of competition in the market of CRM systems. From Salesforce, Hubspot, and Zoho, which offer other modules that integrate other elements of the business into the CRM, to options like Sharpspring, CampaignerCRM, and SugarCRM that integrates marketing …
Chose Zendesk Sell
Much easier to use! It's more updated, more modern. It feels like using a Mac Laptop as opposed to using an IBM that runs Microsoft Office 1997.

The integration and windows for emails and tasks is much easier to use. Notes is something that anyone on the team can jump on and …
Chose Zendesk Sell
I have used Base CRM for 3 years now and I haven't looked back. Compared to Salesforce, Base is significantly more functional and intuitive.
Chose Zendesk Sell
Base CRM is great for beginners, or small sales forces. API/integrations need help. As a CRM it works just fine, but could use some improvement, and backing. A lot of Base CRM users are great help, but there needs to be a more robust back end to help your customers implement …
Features
CreatioZendesk Sell
Low-Code Development
Comparison of Low-Code Development features of Product A and Product B
Creatio
8.5
Ratings
3% below category average
Zendesk Sell
-
Ratings
Platform Security8.00 Ratings00 Ratings
Platform User Management9.00 Ratings00 Ratings
Reusability9.00 Ratings00 Ratings
Platform Scalability8.00 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Creatio
-
Ratings
Zendesk Sell
6.6
Ratings
18% below category average
Customer data management / contact management00 Ratings8.90 Ratings
Workflow management00 Ratings6.10 Ratings
Territory management00 Ratings4.90 Ratings
Opportunity management00 Ratings7.90 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings6.90 Ratings
Contract management00 Ratings5.40 Ratings
Quote & order management00 Ratings3.90 Ratings
Interaction tracking00 Ratings7.90 Ratings
Channel / partner relationship management00 Ratings7.80 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Creatio
-
Ratings
Zendesk Sell
9.0
Ratings
15% above category average
Case management00 Ratings9.00 Ratings
Call center management00 Ratings9.00 Ratings
Help desk management00 Ratings9.00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Creatio
-
Ratings
Zendesk Sell
6.9
Ratings
12% below category average
Lead management00 Ratings6.00 Ratings
Email marketing00 Ratings7.80 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Creatio
-
Ratings
Zendesk Sell
5.3
Ratings
37% below category average
Task management00 Ratings8.00 Ratings
Billing and invoicing management00 Ratings1.00 Ratings
Reporting00 Ratings7.00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Creatio
-
Ratings
Zendesk Sell
8.2
Ratings
6% above category average
Forecasting00 Ratings7.80 Ratings
Pipeline visualization00 Ratings7.90 Ratings
Customizable reports00 Ratings9.00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Creatio
-
Ratings
Zendesk Sell
4.2
Ratings
59% below category average
Custom fields00 Ratings7.80 Ratings
Custom objects00 Ratings4.90 Ratings
Scripting environment00 Ratings1.10 Ratings
API for custom integration00 Ratings3.00 Ratings
Security
Comparison of Security features of Product A and Product B
Creatio
-
Ratings
Zendesk Sell
9.5
Ratings
12% above category average
Single sign-on capability00 Ratings9.90 Ratings
Role-based user permissions00 Ratings9.00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Creatio
-
Ratings
Zendesk Sell
4.0
Ratings
61% below category average
Social data00 Ratings1.00 Ratings
Social engagement00 Ratings6.90 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Creatio
-
Ratings
Zendesk Sell
5.4
Ratings
33% below category average
Marketing automation00 Ratings9.80 Ratings
Compensation management00 Ratings1.00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Creatio
-
Ratings
Zendesk Sell
8.0
Ratings
4% above category average
Mobile access00 Ratings8.00 Ratings
Best Alternatives
CreatioZendesk Sell
Small Businesses
Stackby
Stackby
Score 8.9 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Quixy
Quixy
Score 9.9 out of 10
Creatio
Creatio
Score 9.3 out of 10
Enterprises
AppSheet
AppSheet
Score 8.3 out of 10
Creatio
Creatio
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CreatioZendesk Sell
Likelihood to Recommend
8.1
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.9
(0 ratings)
9.0
(0 ratings)
Usability
9.0
(0 ratings)
8.9
(0 ratings)
Availability
9.1
(0 ratings)
10.0
(0 ratings)
Performance
7.3
(0 ratings)
10.0
(0 ratings)
Support Rating
10.0
(0 ratings)
8.8
(0 ratings)
Online Training
8.2
(0 ratings)
7.0
(0 ratings)
Implementation Rating
9.6
(0 ratings)
8.0
(0 ratings)
Configurability
9.1
(0 ratings)
10.0
(0 ratings)
Ease of integration
9.1
(0 ratings)
10.0
(0 ratings)
Product Scalability
8.2
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
10.0
(0 ratings)
User Testimonials
CreatioZendesk Sell
Likelihood to Recommend
Creatio is well suited in following scenarios: Complex Business process modelling and automation, Low code No code development which is best for efficient timelines, customized reporting and dashboarding, seamless integration with other technologies. Scenarios where Creatio is less appropriate: Solutions which require high cutomizations on the frontend side as this can be done by javascript modifications but it increases the load on the page and slows it down.
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I think that for a company that creates any sales and needs to house their client information, the Base is perfect. The price of the program makes it completely worth the investment. And to be able to use customizations makes it possible for any business that does sales use Base for their orders. I would say for companies that use legal contracts or binding contracts for their business, Base may be too simple for their needs. We work in tandem with a company that always has contracts going back and forth, and the build out of the customizations here weren't really going to work for them.
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Pros
  • Creatio's client success team is super. The team is collaborative, solution-oriented, and client-driven. We have weekly meetings with the team. They show up prepared with solutions/ideas to business requests and they are clearly engaged.
  • Creatio's infrastructure team has been critical to our ability to execute our cloud strategy. They have worked with us to set up our testing and production environments within Azure, assisted in testing, and are responsive and flexible to our unique requirements.
  • Creatio has been very flexible to requests for customization. We have taken their low-code out-of-the-box solution and "Ringlerized" it. The benefit for us is an application that meets our niche business needs.
Read full review
  • Integrates well with FullContact, Slack via Zapier, and Gmail and google calendar.
  • Excellent mobile app for iPhone lets salespeople have data at their fingertips and enter notes at conferences, in elevators, wherever.
  • Does all the basic things a salesperson needs to be productive, contacts capture, deal capture, documents, smart linking of contacts to deals, and nice reminder features.
Read full review
Cons
  • When we started using Creatio in 2022 the new user interface had just been released and did not include all the features we needed; however, we used a more classic user interface and were still satisfied with the results.
  • The ability to capture a digital signature directly within the application was missing in the base system; however, Creatio connected us with a partner that provided a solution for this specific situation.
Read full review
  • There was no ability to add prospects from a company domain or email to auto-fill any data.
  • You had to type in all of the data you gathered about that prospect.
  • The default only gave you two phone numbers for the company, too few.
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Likelihood to Renew
We have always used a CRM and Creatio has proven to be much more effective in meeting our needs than our previous provider. Its customizability will allow us to adapt this product as our business may change in the future.
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The integration with the other Zendesk products is key. Allows other people in the company, such as support, to be involved in the sales process.
Read full review
Usability
It's very user friendly, at least to me ;-) No downtime, quick with updates, lot's op possibilities and options to explore and work with. I also realy like to use the Creatio Academy, it's a bit much but in this case less is more is the opposite: the more the better
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I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
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Reliability and Availability
Other than the daily maintenance window where the server may be inaccessible for a few minutes, there have been no issues with accessing our Creatio site. The daily maintenance window is outside normal business hours so it does not affect our Users - just myself when I am looking to implement changes.
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Always available and easy connection from Zendesk Support
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Performance
Some Users have reported slow responses from the server at times which seems to be localized. Users are based across four different time zones and the issue is intermittent.
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Never any latency issues
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Support Rating
Creatio support is generally very responsive and often responds much faster than the expected SLAs. We have very rarely had "blocking" problems when creating new applications or features, and in all cases, Creatio has been able to help us or direct us to a solution. Overall, we are very satisfied with their support.
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Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
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Online Training
Most of the roadblocks to learning were not discovered until the users were actually in the system using it on a day to day basis. Our Customer Success Manager has offered to setup additional training sessions as needed to close the gaps in our learning. Some areas which required some additional training are setting up filters, dashboards, and generating reports.
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This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
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Implementation Rating
The project manager for our implementation was great to work with and took the time to understand our business. We felt very comfortable going into the project with a reasonable scope of work to provide us with a functional version of Creatio to meet our needs. Unfortunately, we came across multiple challenges with this partner in their deliverables and timelines. Thankfully Creatio was able to provide support resources to ensure we were able to launch. We have since changed partners for our third-party support.
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Simple, and straight forward.
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Alternatives Considered
Creatio is miles ahead of Infor - now, looking back on Infor, it seems very dated and restricted. I love how you can work things out and change things yourself in Creatio. And if things are a bit more complicated, you have your dedicated team person to help you. We have Olga, who is amazing and really understands what we are trying to achieve.
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Zendesk Sell is not as robust as other leading CRM tools I have used in the past like Salesforce. Salesforce is the market leader and is always leading the way in innovation. Salesforce objects management is better simpler and allows the user to customize different screens and have different dashboards for reporting reasons. This is definitely a good alternative to Salesforce especially if you are currently using any other Zendesk products like Zendesk support.
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Scalability
I can see the promise of how it can be customized to other aspects of our business.
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Always on, always available.
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Return on Investment
  • We went from manually processing Work Orders into Invoices once a day - representing significant impact to turn around speeds - to submitting automatically in real time, eliminating a great deal of human transcription errors and freeing up a great deal of operations time
  • Custom Implementation automation in Creatio has eliminated 4-6 hours of configuration work per sale in comparison to our old manual methods
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  • Increased efficiency with a central hub for all of our customer data.
  • Workflows are easy to set up and beneficial for us.
  • Received minimum training, therefore it's easy to navigate.
  • Reduced employee costs. Employees can spend more time completing other important tasks.
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ScreenShots

Creatio Screenshots

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