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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Criteo Commerce Growth

    Score8 out of 10
    N/ACriteo Commerce Growth is a performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on Criteo's commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With cross-channel activation, deep commerce insights, and…N/A

    Yoast

    Score8.5 out of 10
    N/AYoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located…

    $0

    per year

    Pricing
    Criteo Commerce GrowthYoast
    Editions & Modules
    No answers on this topic
    Premium
    $118.80
    per year
    Offerings
    Pricing Offerings
    Criteo Commerce GrowthYoast
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsCriteo Commerce Growth operates on a Cost-per-click (CPC) and Cost-per-mille (CPM) model.—
    More Pricing Information
    Community Pulse
    Criteo Commerce GrowthYoast
    Considered Both Products
    Criteo
    No answer on this topic
    yoast.com
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    12 Answers
    88%
    Would buy again
    29 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    12 Answers
    91%
    Delivers good value for the price
    29 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    12 Answers
    94%
    Happy with the feature set
    31 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    94%
    Lived up to sales and marketing promises
    30 Answers
    Implementation went as expected
    80%
    Implementation went as expected
    8 Answers
    94%
    Implementation went as expected
    30 Answers
    Features
    Criteo Commerce GrowthYoast
    Ad Network Integration
    Comparison of Ad Network Integration features of Criteo Commerce Growth and Yoast
    Feature
    Criteo Commerce Growth
    6.0
    27 Ratings
    20% below category average
    Yoast
    -
    Ratings
    Data Transfer2.926 Ratings00 Ratings
    DSP integration9.220 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Criteo Commerce Growth and Yoast
    Feature
    Criteo Commerce Growth
    7.5
    57 Ratings
    5% below category average
    Yoast
    -
    Ratings
    Ad campaign creation7.354 Ratings00 Ratings
    Ad deployment5.653 Ratings00 Ratings
    Display advertising8.955 Ratings00 Ratings
    Ad display and retargeting segmentation8.350 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Criteo Commerce Growth and Yoast
    Feature
    Criteo Commerce Growth
    7.2
    57 Ratings
    7% below category average
    Yoast
    -
    Ratings
    Ad dashboards8.656 Ratings00 Ratings
    Ad performance reports8.656 Ratings00 Ratings
    Ad conversion tracking4.953 Ratings00 Ratings
    Ad attribution reporting6.614 Ratings00 Ratings
    Cross-channel ad management8.01 Ratings00 Ratings
    Ad forecasting and optimization6.83 Ratings00 Ratings
    SEO
    Comparison of SEO features of Criteo Commerce Growth and Yoast
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Yoast
    7.4
    60 Ratings
    4% below category average
    Keyword analysis00 Ratings10.050 Ratings
    Backlink management00 Ratings9.033 Ratings
    SERP ranking tracking00 Ratings6.019 Ratings
    Page grader00 Ratings10.054 Ratings
    Competitive analysis00 Ratings4.024 Ratings
    Site audit / diagnostics00 Ratings8.041 Ratings
    Site recommendations00 Ratings10.043 Ratings
    Task management00 Ratings2.022 Ratings
    SEO Channels
    Comparison of SEO Channels features of Criteo Commerce Growth and Yoast
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Yoast
    5.0
    51 Ratings
    41% below category average
    Local SEO00 Ratings1.940 Ratings
    Social SEO00 Ratings6.041 Ratings
    Mobile SEO00 Ratings6.041 Ratings
    Global SEO00 Ratings6.034 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Criteo Commerce Growth and Yoast
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Yoast
    8.7
    47 Ratings
    3% above category average
    Multi-domain support00 Ratings10.020 Ratings
    Integration with web analytics tools00 Ratings7.343 Ratings
    Best Alternatives
    Criteo Commerce GrowthYoast
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Magnite
    Score8 out of 10
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    Adobe Advertising Cloud
    Score7.8 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Criteo Commerce GrowthYoast
    Likelihood to Recommend
    8.4
    (58 ratings)
    10.0
    (60 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    8.4
    (12 ratings)
    10.0
    (2 ratings)
    Support Rating
    9.1
    (12 ratings)
    7.7
    (19 ratings)
    User Testimonials
    Criteo Commerce GrowthYoast
    Likelihood to Recommend
    Criteo
    Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
    Incentivized
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    yoast.com
    Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
    Incentivized
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    Pros
    Criteo
    • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
    • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
    • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
    • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
    Incentivized
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    yoast.com
    • Evaluate the SEO score of any given page's content.
    • Makes it simple to manage the title and description for a page (what shows up on Google search results).
    • Boils down complicated topics such as canonical URLs for non-technical users.
    • Easy explanations for any and all options, including why to use or not use an option.
    Incentivized
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    Cons
    Criteo
    • I think if they had a free trial option, we would be able to better evaluate our need before signing up.
    • I wish there were more targeting features other than retargeting. Would love to target based on interests.
    • Video features are limited. Would love to see new products here.
    Incentivized
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    yoast.com
    • Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
    • Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
    • Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
    Incentivized
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    Likelihood to Renew
    Criteo
    Criteo is the only remarketing firm worth using for a retailer, in my opinion.
    Incentivized
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    yoast.com
    I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
    Incentivized
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    Usability
    Criteo
    Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
    Incentivized
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    yoast.com
    It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well
    Incentivized
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    Support Rating
    Criteo
    I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
    Incentivized
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    yoast.com
    There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.
    Incentivized
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    Alternatives Considered
    Criteo
    Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to Google Ads, if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". Compared to other Retargeting solutions, its CPC based model and Post click attribution make all the difference. Finally, the account support is great plus it will help you in all aspects or difficulties.
    Incentivized
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    yoast.com
    This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
    Incentivized
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    Return on Investment
    Criteo
    • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
    • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
    Incentivized
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    yoast.com
    • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
    • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
    • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
    Incentivized
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    ScreenShots

    Criteo Commerce Growth Screenshots

    Screenshot of where to select a campaign type.Screenshot of the interface to manage ad sets.Screenshot of where to choose display or video.Screenshot of where to configure a plan and run a forecast.Screenshot of the interface to create a custom report.Screenshot of Criteo powered audiences.