What users are saying about
29 Ratings
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Score 7.5 out of 100
19 Ratings
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Score 7.9 out of 100

Attribute Ratings

  • Help a Reporter Out (HARO) is rated higher in 2 areas: Likelihood to Recommend, Usability

Likelihood to Recommend

7.3

Critical Mention

73%
21 Ratings
7.7

Help a Reporter Out (HARO)

77%
11 Ratings

Likelihood to Renew

10.0

Critical Mention

100%
7 Ratings

Help a Reporter Out (HARO)

N/A
0 Ratings

Usability

9.0

Critical Mention

90%
2 Ratings
10.0

Help a Reporter Out (HARO)

100%
1 Rating

Availability

8.0

Critical Mention

80%
2 Ratings

Help a Reporter Out (HARO)

N/A
0 Ratings

Support Rating

10.0

Critical Mention

100%
2 Ratings

Help a Reporter Out (HARO)

N/A
0 Ratings

Implementation Rating

10.0

Critical Mention

100%
2 Ratings

Help a Reporter Out (HARO)

N/A
0 Ratings

Likelihood to Recommend

Critical Mention

Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
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Cision

I believe I explained the main scenarios. Haro is a simple tool that pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. It's better suited for b2c or smb-focused companies for sure.
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Pros

Critical Mention

  • Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
  • The ability to create tailored clips of each mention and quickly share them is unparalleled.
  • The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
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Cision

  • Pushes PR opportunities right to your desktop several times a day
  • Provides media opportunities for just about every industry and if you monitor it regularly, on just about every topic you can think of
  • Provides an easy way to contact reporters with relevant information
  • Media outlets are verified for you
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Cons

Critical Mention

  • I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
  • One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
  • Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
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Cision

  • I've noticed that some queries are incredibly vague to the point where they could or could not apply to me. I feel like they should implement more strict parameters on what the query has to include.
  • Sometimes the outlet is marked anonymous which is not beneficial at all to those who are browsing queries. I think the outlet should be required as that is a pretty essential piece of information to consider.
  • I think they email slightly too often. My inbox gets flooded with HARO emails and I'm not able to go through all of them because they get buried. Maybe explore a new strategy to organize the huge amount of queries that get submitted every day.
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Pricing Details

Critical Mention

Starting Price

Editions & Modules

Critical Mention editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Help a Reporter Out (HARO)

    Starting Price

    Editions & Modules

    Help a Reporter Out (HARO) editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Critical Mention

      I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
      Read full review

      Cision

      No answers on this topic

      Usability

      Critical Mention

      It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
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      Cision

      It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries.
      Read full review

      Support Rating

      Critical Mention

      Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
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      Cision

      No answers on this topic

      Implementation Rating

      Critical Mention

      Critical Mention implementation was easy and fast. Their support and training were awesome.
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      Cision

      No answers on this topic

      Alternatives Considered

      Critical Mention

      Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to
      Read full review

      Cision

      They are different tools. While HARO pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. Cision allows you to syndicate your press releases. You need to have a written press release in order to use it.
      Read full review

      Return on Investment

      Critical Mention

      • Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
      • One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
      • Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
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      Cision

      • A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win.
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