Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
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ReputationStacker
Score 10.0 out of 10
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ReputationStacker is a Reputation Management platform designed to automate the acquisition of customer reviews and monitor brand sentiment across multiple locations. The solution provides tools for Review Generation, Customer Feedback Collection, and Multi-Location Management. Key Capabilities Automated Review Campaigns: The system triggers automated SMS (Short Message Service) and Email review invitations based on customer transactions. The vendor…
Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
ReputationStacker is extremely well designed for multi-location practices that care about improving and protecting their online reputation and visibility in local search engine results (which is extremely important for our business). It makes it easy to consistently generate reviews for each location and address issues that patients have before they become bigger problems. If you’re looking for an all-in-one marketing platform, this isn’t that. It's just focused on online reputation and reviews and it does that really well (instead of trying to do everything).
Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
The ability to create tailored clips of each mention and quickly share them is unparalleled.
The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to
Swell was too expensive. ReputationStacker does the same things (and more), costs less, and as far as I can tell from the Swell demo we did, a lot easier to use.
Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
We have an average of over 30% more clicks on our Google Business Profiles since we started using ReputationStacker (because we now show a lot higher in Google's local search pack).
