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Based on 109 reviews and ratings
Likelihood to Recommend
Before recommending Crowdbooster, I'd want to know what goals they hope to accomplish with the software. Then I would want them to specifically identify what types of metrics would be most useful to their program. If they specifically need to report out on how many people in a certain location they reached, this isn't the right fit. If they are using other tools, there may be duplication. However, if they are currently using more budget-friendly solutions or just getting started with a new program, Crowdbooster is a perfect fit. It will help you to grow your program and is flexible enough to accommodate your needs.
Ideal for news teams who want to keep track of the success of their online audience and understand what stories perform well, where their audience is coming from, how sticky their content is, and how they are performing compared to normal achievements. It may be more difficult for ad managers to understand how specific ads are performing--although this is not my area of expertise.
Director in OtherNewspapers Company, 51-200 employees
- Timed social media posts - Crowdbooster provides the opportunity to schedule social media posts allowing you to work on other important social media tasks.
- Simply beautiful tracking - There are millions of ways to measure social media impact. Crowdbooster offers the most important and relevant measurements in simplified charts..
- Great UI - Crappy UI = crappy experience. Crowdbooster's UI is easy to navigate. It won't take months to learn where all the buttons are.
- Real-time metrics are great and help us decide what content to follow up on.
- Audience segmenting is key, helps us determine where we're strong and where we're not.
- Historical metrics are also helpful in helping us see what readers come back to overtime, which drives decisions about what content to devote more resources to producing.
- The ranked order of twitter followers and the number of "tweet impressions" did not help that much. Those "tweet impressions" were not really an estimate of how many people were actually reading my tweet. It was simply a sum of followers of the person retweeting a tweet and the sum of all followers from a subsequent retweet of the initial retweet. All this told me was the best case scenario I could expect if ALL followers of a person that retweeted saw my tweet. This is not a true measure of "twitter footprint" – since the “signal to noise” ratio in Twitter is very low.
- There was no system in place to track "clicked links" for links embedded in tweets and/or facebook wall posts. Hootsuite did a good job of this – but only for twitter.
- The list of recommended times to tweet were always "on the hour" (i.e. 10 a.m, 1 p.m.). Never were the times ever at "half past the hour" etc. An independent study that I did on my own using Google Analytics (and campaign links using google's URL builder) helped me determine that my optimal "Tweet time" during the week is 3:30 p.m. ET. More importantly, the recommended times seemed to be roughly the same on the weekends - which I find strange given that social media behavior does change on the weekends.
- Occasionally, in my facebook ranked table of "loyal fans", I would see people in there that had not "liked" or "commented" on a post for months at a stretch and the "look back" period of the table was only around 7 days or so. Hence, I occasionally had to question the accuracy of that table.
- Traffic source. I would like to be able to find the exact social media page a view comes from. Now I can only tell which platform.
- I would like to be able to compare traffic more than one year ago. Now I'm limited to one year.
- Some more customization of reports (or maybe more training).
Manager in OtherMedia Production Company, 501-1000 employees
Likelihood to Renew
Crowdbooster (discontinued) 7.5
Based on 9 answers
Simple to use and a great value for what it offers. It has a simple but clean interface and it provides fantastic historical data you can use to measure your efforts online. By using a tool like Crowdbooster, you can see what is working with your audience and what isn't. From there, you can start tweaking your strategies
Based on 17 answers
As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
Crowdbooster (discontinued) 10.0
Based on 4 answers
I found it fairly intuitive and easy to use. The information is laid out cleanly, and the most important information appears at a glance on the home page. However, I have worked with other users who had a hard time switching between platforms and identifying where other information was buried. It's not always clear that something is a clickable button! The option to export results is also a bit buried, and not integrated with the date range option.
Based on 19 answers
Positives (among others): - The leaderboard function gives a clear, real-time daily picture of which stories are performing best and which channels have been used to read them. - The data given overall is informative and forms the basis of a clear plan for the newsroom. Negatives (among others): - Its appearance can make it seem daunting and less welcome than other software, like Chartbeat. - Data, particularly in the campaign tab, is often associated [with] channels with names made of jumbled letters and words resembling hyperlinks. The software could be improved by making it clearer what each of these names [is], allowing newsrooms a better opportunity to analyze.
Employee in Social MediaNewspapers Company, 11-50 employees
Crowdbooster (discontinued) 2.0
Based on 4 answers
I do not think it is as supported as it once was when it first arrived on the social media scene. It is an older platform whose main functionality may have already ran its course.
Based on 43 answers
I can say confidently that everyone I work with likes Parse.ly and is very glad it's a tool we have at our jobs. It's important to know how stories are performing, and Parse.ly makes it possible to know. I think my fellow employees would be really bummed if we stopped using it.
Employee in OtherMedia Production Company, 201-500 employees
Crowdbooster (discontinued) 9.0
Based on 4 answers
No answers yet
No answers on this topic
It is a platform that is singularly focused. It does not have a lot of the additions that come stock with other platforms such as robust reporting or deeper insights past schedule times. It is also a stand-alone platform and a lot of its primary functionality can be found in more encompassing platforms.
We tried Google Analytics and Google Data Studio before, and it was so complicated to set up we needed to hire experts to do it. Even then the performance was slow and the tools unintuitive to use. Many people have a blog they want to measure, we're not reinventing the wheel here, and Parse.ly is designed to deliver an excellent experience doing just that.
Return on Investment
- Increased efficiency. I am able to generate useful snapshot reports in seconds. Particularly useful when you need answers fast (such as on a phone call).
- Peace of mind. I am able to compare the data in Crowdbooster to what is exported from Facebook and Twitter.
- Quicker, simpler evaluation of results. I am able to more easily compare impressions with engagement data to see what is working, and what should change. Particularly useful in day-to-day analysis.
- Being able to track data in real time allows us to see what kinds of content are doing best, allowing us to quickly adjust our digital strategy.
- Being able to switch datasets more quickly allows us to better forecast how client-sponsored posts will perform on certain web domains.
- Being able to provide quick data using the clean interface allows us to provide streamlined reports for clients.
Director in Social MediaEntertainment Company, 10,001+ employees
Premium Consulting/Integration Services—
Entry-level set up fee?
Premium Consulting/Integration Services
Entry-level set up fee?