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Based on 61 reviews and ratings
Likelihood to Recommend
Before recommending Crowdbooster, I'd want to know what goals they hope to accomplish with the software. Then I would want them to specifically identify what types of metrics would be most useful to their program. If they specifically need to report out on how many people in a certain location they reached, this isn't the right fit. If they are using other tools, there may be duplication. However, if they are currently using more budget-friendly solutions or just getting started with a new program, Crowdbooster is a perfect fit. It will help you to grow your program and is flexible enough to accommodate your needs.
Parse.ly is well suited for page views and short timeline comparisons, as well as author reports, in addition to general traffic source patterns for content for media operations. I expect it would be less appropriate for ecommerce. I am also not aware of any potential for ad impression analytics, and am not sure of that is a capability.
Manager in OtherMedia Production Company, 501-1000 employees
- Timed social media posts - Crowdbooster provides the opportunity to schedule social media posts allowing you to work on other important social media tasks.
- Simply beautiful tracking - There are millions of ways to measure social media impact. Crowdbooster offers the most important and relevant measurements in simplified charts..
- Great UI - Crappy UI = crappy experience. Crowdbooster's UI is easy to navigate. It won't take months to learn where all the buttons are.
- I like most how you can actively see where traffic is coming from, whether it's a specific tweet or website that hyperlinks to a story. Parse.ly is amazingly specific with this sort of thing
- The design is terrific and you can easily shift between seeing the top performing stories of the day and the top performing stories of the past ten minutes
Employee in OtherMedia Production Company, 201-500 employees
- The ranked order of twitter followers and the number of "tweet impressions" did not help that much. Those "tweet impressions" were not really an estimate of how many people were actually reading my tweet. It was simply a sum of followers of the person retweeting a tweet and the sum of all followers from a subsequent retweet of the initial retweet. All this told me was the best case scenario I could expect if ALL followers of a person that retweeted saw my tweet. This is not a true measure of "twitter footprint" – since the “signal to noise” ratio in Twitter is very low.
- There was no system in place to track "clicked links" for links embedded in tweets and/or facebook wall posts. Hootsuite did a good job of this – but only for twitter.
- The list of recommended times to tweet were always "on the hour" (i.e. 10 a.m, 1 p.m.). Never were the times ever at "half past the hour" etc. An independent study that I did on my own using Google Analytics (and campaign links using google's URL builder) helped me determine that my optimal "Tweet time" during the week is 3:30 p.m. ET. More importantly, the recommended times seemed to be roughly the same on the weekends - which I find strange given that social media behavior does change on the weekends.
- Occasionally, in my facebook ranked table of "loyal fans", I would see people in there that had not "liked" or "commented" on a post for months at a stretch and the "look back" period of the table was only around 7 days or so. Hence, I occasionally had to question the accuracy of that table.
- The URLs that list where some traffic came from (i.e. Twitter) are sometimes hard to read.
- It would be great to see more detail of traffic sources. For example, if a spike of views come from Twitter it would be great to see if it is a specific tweet or account the bulk of views are coming from.
Likelihood to Renew
Based on 9 answers
Simple to use and a great value for what it offers. It has a simple but clean interface and it provides fantastic historical data you can use to measure your efforts online. By using a tool like Crowdbooster, you can see what is working with your audience and what isn't. From there, you can start tweaking your strategies
No answers yet
No answers on this topic
Based on 4 answers
I found it fairly intuitive and easy to use. The information is laid out cleanly, and the most important information appears at a glance on the home page. However, I have worked with other users who had a hard time switching between platforms and identifying where other information was buried. It's not always clear that something is a clickable button! The option to export results is also a bit buried, and not integrated with the date range option.
Based on 2 answers
[Parse.ly's] stylish and easy to use dashboard view make it a platform that each member of the the team can easily use to get high level feedback on article performance, as well as having the depth and the more rich data to facilitate more strategic and high level decision making .
Executive in Product ManagementMedia Production Company, 11-50 employees
Based on 3 answers
I do not think it is as supported as it once was when it first arrived on the social media scene. It is an older platform whose main functionality may have already ran its course.
Based on 34 answers
Getting support from Parsely is so easy. They are super responsive and really go out of their way to make sure they get you to a solution you're happy with. In the rare event that what you need is impossible, they actually record your feedback and actually get it to the people who could act on it. I've even had them get back to me later to get more information about a feature I requested.
Based on 2 answers
No answers yet
No answers on this topic
It is a platform that is singularly focused. It does not have a lot of the additions that come stock with other platforms such as robust reporting or deeper insights past schedule times. It is also a stand-alone platform and a lot of its primary functionality can be found in more encompassing platforms.
One of the things users first say when they start with Parse.ly is how easy it is to navigate through a lot of data thanks to the design. Parse.ly also has several data points and metrics that their competitors do not track. The automated reporting also makes it much easier to review metrics on your own time, instead of having to stare at the dashboard all day.
Manager in Product ManagementNewspapers Company, 10,001+ employees
Return on Investment
- Increased efficiency. I am able to generate useful snapshot reports in seconds. Particularly useful when you need answers fast (such as on a phone call).
- Peace of mind. I am able to compare the data in Crowdbooster to what is exported from Facebook and Twitter.
- Quicker, simpler evaluation of results. I am able to more easily compare impressions with engagement data to see what is working, and what should change. Particularly useful in day-to-day analysis.
- Our audience has steadily grown since we got Parse.ly — particularly our mobile traffic. And the data helps reporters and photogs see what works with audiences, and what doesn't work as well as they perhaps thought. Knowing what readers really want to read has helped guide our news coverage.
Professional in OtherNewspapers Company, 11-50 employees
Premium Consulting/Integration Services—
Entry-level set up fee?—
Premium Consulting/Integration Services
Entry-level set up fee?