TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Crushpath

    Score1.1 out of 10
    N/ACrushpath, from the San Francisco based company of the same name, is a content marketing engine dedicated to delivering custom content to potential new customers via multiple channels (social media sites, news and industry related sites). Targeted for small to midmarket companies interested in B2B selling, Crushpath is billed as a sales prospecting tool dedicated to streamlining, automating, and improving the timeliness of outreach. Crushpath pricing starts at $900 monthly with the Ultimate…N/A

    Sprinklr Marketing

    Score7.1 out of 10
    N/ASprinklr Marketing is a Content Experience platform for global marketing, creative, and media teams. It centralizes campaign planning, content creation, publishing, and performance analysis across paid, owned, and earned media. The platform also supports Content Marketing, Social Media Advertising, and Marketing Analytics through AI-assisted content workflows, paid-social campaign management, and cross-channel performance reporting. Key Features Campaign…N/A
    Pricing
    CrushpathSprinklr Marketing
    Editions & Modules
    No answers on this topic
    Sprinklr Marketing
    Custom, quote-based pricing
    per year
    Offerings
    Pricing Offerings
    CrushpathSprinklr Marketing
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Best Alternatives
    CrushpathSprinklr Marketing
    Small Businesses
    Contently
    Score9.9 out of 10
    Listrak
    Score10 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Sailthru
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    Enterprises
    PathFactory
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    Listrak
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CrushpathSprinklr Marketing
    Likelihood to Recommend
    1.1
    (2 ratings)
    7.0
    (16 ratings)
    Likelihood to Renew
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (16 ratings)
    User Testimonials
    CrushpathSprinklr Marketing
    Likelihood to Recommend
    Crushpath
    I cannot think of any scenarios, but I look forward in the near future to make use of the email option as a webpage for outreaching to potential and current customers.
    Incentivized
    Read full review
    Sprinklr
    Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
    Incentivized
    Read full review
    Pros
    Crushpath
    • They do a great sales pitch on the phone to get you to buy in
    Read full review
    Sprinklr
    • Great personal attention from our account executive. They tried their best to coach and onboarding.
    • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
    • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
    Incentivized
    Read full review
    Cons
    Crushpath
    • I cannot think of any improvements for them to make.
    • I have been very satisfied with their products.
    • I would like to be able to incorporate my logo on the plan I currently use.
    Incentivized
    Read full review
    Sprinklr
    • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
    Incentivized
    Read full review
    Likelihood to Renew
    Crushpath
    I am not sure if I am using it to its fullest potential and if I have the skill or focus time to invest in using it for our promotions. I do not know how to measure our return on the investment.
    Incentivized
    Read full review
    Sprinklr
    No answers on this topic
    Support Rating
    Crushpath
    No answers on this topic
    Sprinklr
    We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
    Incentivized
    Read full review
    Alternatives Considered
    Crushpath
    This does not apply to me.
    Incentivized
    Read full review
    Sprinklr
    We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
    Incentivized
    Read full review
    Return on Investment
    Crushpath
    • It cost me money with no return at all
    Read full review
    Sprinklr
    • Time saved on reporting: no need to request any reports from social media agencies anymore
    • Time saved on optimisations thanks to AI optimisations available on the platform
    • Increased team collaboration: local users have visibility on the best performing content across all the markets
    Incentivized
    Read full review
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